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Is Mobile & Wearable Tech Transforming Consumer Behavior?

Mobile, Wearable Tech and Hyper-Relevance: Transforming Consumer Behavior and Retailer Opportunities

The rise of mobile and wearable technology is blurring the lines between in-store and online commerce. This shift is creating an opportunity for retailers to capture consumer attention and loyalty by delivering personalized, contextual information to shoppers online and in-stores.

Based on the results and analysis of a survey of 1,000+ US consumers, this on-demand webinar discusses:

  • How shoppers use– and want to use– mobile, wearable tech, beacons, and other technologies
  • When consumers are willing to receive push notifications
  • How retailers can engage consumers with more targeted, context-driven product information, online, in-store and in real-time
  • How ratings, reviews, and other product information fit into consumer priorities and the new, hyper-relevant retail landscape

View 30-Minute On-Demand Webinar

Featured Presenter

theresa-oneilTHERESA O’NEIL | Senior Vice President, Marketing
Theresa is the SVP of Marketing for PowerReviews. She is responsible for building and leading the PowerReviews marketing team in the development and execution of programs that increase awareness of the PowerReviews brand and technology, generate leads and support direct and indirect channels to grow revenue and profitability. Theresa brings more than 20 years of experience developing marketing, sales and business development strategy. Prior to PowerReviews, Theresa founded Artha Communications, a firm dedicated to marketing for software companies. Before founding Artha, Theresa led marketing and business development for companies including IBM, InRule Technology, Showcase, and Platinum Technology.

Webinar Series

PowerReviews presents a regular series of informative webinars highlighting exclusive research and featuring leaders in ecommerce, omnichannel, and brand marketing. View past on-demand webinars to learn best practices and keep up with the latest trends in customer engagement.

View On-Demand Webinars

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