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Connecting with the Next Generation of Shoppers

Marketers are still figuring out how to engage with Millennials. But the next generation is growing up fast and could be set to change everything.

Also known as Generation Z, the Centennials are a new generation of consumer who are self-aware, savvy and equipped with technology. At the age of 13-18 and born around the turn of the century, they already make up nearly a quarter of the population and by 2020, this will rise to 40%. What can brands and retailers do to better interact with these young, connected consumers?

PowerReviews conducted a survey of 1,000+ Centennials to understand where, when and how they are spending — and plan to spend — their money. During this webinar, Theresa O’Neil, SVP of Marketing at PowerReviews, will discuss the findings of the survey, as well as practical recommendations for brands and retailers. She’ll cover:

  • How Centennials browse and shop for products while in-store and online
  • The factors that play a role in the purchasing decisions of Generation Z
  • How Centennials use product reviews and other product information in their purchase decisions


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Featured Presenter

TheresaONeilTHERESA O’NEIL | Senior Vice President, Marketing
Theresa is the SVP of Marketing for PowerReviews. She is responsible for building and leading the PowerReviews marketing team in the development and execution of programs that increase awareness of the PowerReviews brand and technology, generate leads and support direct and indirect channels to grow revenue and profitability. Theresa brings more than 20 years of experience developing marketing, sales and business development strategy. Prior to PowerReviews, Theresa founded Artha Communications, a firm dedicated to marketing for software companies. Before founding Artha, Theresa led marketing and business development for companies including IBM, InRule Technology, Showcase, and Platinum Technology.

Webinar Series

PowerReviews presents a regular series of informative webinars highlighting exclusive research and featuring leaders in ecommerce, omnichannel, and brand marketing. View past on-demand webinars to learn best practices and keep up with the latest trends in customer engagement.

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