Why Did You Buy allows brands and retailers to capture consumer insights and feedback immediately after purchase, resulting in 65% higher product coverage
August 15, 2016 – CHICAGO – PowerReviews, a leading provider of ratings, reviews and question-and-answer technology to more than 1,000 global brands and retailers, today unveiled Why Did You Buy, a new offering that helps brands and retailers drive conversion by capturing reviews and real-time insights from customers immediately after checkout.
As a result of turning on Why Did You Buy, The North Face, a leading retailer of performance apparel, equipment, and footwear, achieved product coverage that was 65% higher than using a traditional review display alone.
“Since partnering with PowerReviews, we’ve seen a surge in content collection,” said Cal Bouchard, Vice President, Digital Commerce and Experience at The North Face. “Why Did You Buy has allowed us to not only increase the amount of user-generated content on our website, but also get customer feedback more quickly on new product offerings.”
“Because ratings and reviews provide a significant boost on traffic and conversion across all industries and price points, PowerReviews is continually delivering new solutions that generate more content for more products,” said Matt Moog, CEO of PowerReviews. “Why Did You Buy not only generates more content and better review coverage, it also provides brands and retailers with fast feedback on new products and the shopping experience. Why Did You Buy delivers on the PowerReviews mission to unify and amplify the voice of the consumer throughout the shopping journey to help consumers make better purchase decisions and to help businesses drive sales and improve products.”
Why Did You Buy
Ratings and reviews play a vital role in a consumer’s path to purchase; products with shorter shelf lives demand consumer feedback in hours or days rather than weeks. Why Did You Buy gives consumers the ability to submit feedback immediately after purchase with a short, mobile-friendly form. This feedback is then displayed on product pages, helping other shoppers understand the purchase intent of other consumers. In addition to providing conversion-boosting feedback, Why Did You Buy provides retailers with insights to improve products and the shopping experience.
With Why Did You Buy, brands and retailers can quickly capture more content for new products, increase buyer confidence, and collect real-time insights that lead to greater consumer engagement and conversion. To ensure content is fraud-free and relevant, PowerReviews moderates all feedback.
PowerReviews will showcase this new capability and its full range of offerings at booth #208 of the eTail East conference in Boston, Aug. 15-18, 2016.
To learn more about PowerReviews, visit www.powerreviews.com.
PowerReviews works with more than 1,000 global brands and retailers to increase conversion and improve products and the customer experience with ratings and reviews and Q&A software. PowerReviews unifies and amplifies the voice of the consumer throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services. Ratings and reviews solutions from PowerReviews are essential for consumers as they search and shop online and in-store, driving traffic on more than 5,000 websites, creating actionable insights to improve products and services, increasing conversion, and growing online site-wide sales up to 17%. The PowerReviews Syndication Network reaches 2,500 retailers and more than 700 million in-market shoppers every month, giving retailers and brands the power to reach shoppers For more information, visit www.powerreviews.com.
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Walker Sands Communications