By now, it’s largely understood that reviews are a key part of the path to purchase. But what makes one review more helpful than another?
To shed light on this question, we analyzed 7.8 million reviews from the past year in the PowerReviews network to determine the common attributes of reviews that have been voted by consumers as “helpful.” Consumers can give individual reviews “helpful” or “not helpful” votes to indicate how useful the review was during the shopping experience.
During this webinar, Arend Henderson, Senior Vice President of Analytics at PowerReviews will share what we learned from this analysis. He’ll cover:
- The common characteristics of reviews that are voted as helpful
- What products are most likely to have helpful reviews
- What businesses can do to make it easy for consumers to find helpful reviews
- And more!