Consumer demands and expectations keep rising, which means brands have to be on their toes 24/7. And the stress builds up if chief marketing officers can’t make every customer touchpoint solid and effective. That’s why CMOs need a successful brand manager to spot trends, uncover product insights and align campaigns across every touchpoint.
This position is vital to the success of your company and while it’s a tough job, there are ways for good brand managers to become great. In this guide, we’ll provide the five qualities CMOs look for in a great brand manager.