Deep Dive

The Role of Q&A in Boomers’ Path to Purchase

Boomers shopping online often have questions that stand in the way of a purchase. Increasingly, they’re turning to Q&A to get answers. Below, we zoom in on how Boomers are interacting with Q&A, why they seek out this content, and how a lack of Q&A can impact trust and purchase decisions, based on a survey of 1,202 Boomers in the US.