Consumer Survey

How Q&A Boosts Shoppers’ Confidence and Conversion Rates

When an online shopper can’t see and experience a product in person, they’re likely to have questions. If the shopper can’t get a quick answer, they’re unlikely to convert.

Increasingly, brands and retailers recognize the conversion-boosting power of providing timely, accurate answers to their shoppers. In fact, many brands and retailers are adding a questions and answers (Q&A) section to their product pages to allow shoppers to read existing questions, pose their own, and answer questions from other consumers.

But how are shoppers engaging with this content, and how is it impacting their behavior?