How Often Women Read Q&A
Women are no strangers to Q&A. Most read this content in addition to ratings and reviews.
Why Women Value Q&A
We know most women read Q&A. Here’s a snapshot of the key reasons why they do so.
How Often Women Ask and Answer Questions Through Q&A
We know most women read existing Q&A. A large portion also submit their own questions and answer questions posed by other shoppers.
How a Lack of Q&A Impacts Purchase Behavior Among Women
There’s a significant lift in conversion among shoppers who engage with Q&A on product pages. On the flip side, a lack of Q&A can negatively impact trust and purchase likelihood among women.
Women’s Perceptions of Different Q&A Answer Sources
When a shopper submits a question via Q&A, it may be answered by a number of different answer sources. Women pay attention to who is answering, and there’s one source that’s more trusted more than all the rest: verified buyers.
This research is taken from the How Q&A Boosts Shoppers’ Confidence and Conversion Rates report, a survey completed by 15,870 US consumers during December 2023.
Check out the survey hub for further insights.
