- All
- Best Practices
- Blog
- Brand Health Index
- Category Scorecard
- Consumer Research
- Insights
- News
- UGC Benchmarks
- Webinars
- All
- Best Practices
- Blog
- Brand Health Index
- Category Scorecard
- Consumer Research
- Insights
- News
- UGC Benchmarks
- Webinars
Ratings & Reviews Benchmarks: Average Rating Impact on Conversion
The Sweet Spot for conversion is 4.75-4.99 stars​
Read More →
2022 Brand Health Index: Coffee & Cereal Edition
Breakfast Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces
Read More →
The Digital Go-to-Market: Shoppers Now Buying Groceries Online at More Than Four Times the Rate of Purchase in 2017
New survey of 11,000+ consumers highlights the pervasive shift to digital two years following the onset of the pandemic. Ratings and reviews offers grocers exceptional ...
Read More →
Meeting Grocery and CPG Shopper Digital Expectations in the Post Pandemic Era
The lasting impact of Covid on grocery shopping habits, according to a survey of 11,000+ consumers
Read More →
Deep dive into IPSY and BoxyCharm’s Ratings & Reviews Program
Over the course of their history, IPSY and BoxyCharm have amassed a huge ratings and reviews footprint from a highly enthusiastic member community. In total, ...
Read More →
When Review Recency and Volume Matter Most
By generating a steady stream of reviews, you can achieve both your volume and recency goals. By doing so, you’ll better meet shopper expectations – ...
Read More →
From Gen Z to Boomers: The Value of Review Recency Across Generations
Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.
Read More →
Beyond the Basics: Key Information Shoppers Look for in Product Reviews
What consumers look for in reviews, how these factors impact purchase behavior, and how they surface the content that meets their needs, according to a ...
Read More →
How many reviews do I need for my products?
The easy answer is, as many as possible. Think of reviews like cookies or cat videos. You can never have too many! But let’s be ...
Read More →
