Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.
What consumers look for in reviews, how these factors impact purchase behavior, and how they surface the content that meets their needs, according to a survey of more than 11,000 U.S. consumers.
The easy answer is, as many as possible. Think of reviews like cookies or cat videos. You can never have too many!
But let’s be real: a vague answer like “as many as possible” isn’t exactly helpful when you’re determining your review generation goals. Sure, one is better than none. But what number will ensure you achieve maximum ROI from your efforts?
To ensure reviews positively impact purchasing decisions, brands and retailers must implement strategies to consistently bring in a steady stream of fresh reviews, and make those reviews easy for customers to find.
Do recent reviews carry more weight than older reviews? How important is review volume? Is it better to have fewer, more recent reviews or more, older reviews?