Best Practices
How Reviews Influence Purchase Behavior Throughout the Funnel
There’s no doubt many factors impact a shopper’s behavior across the purchase journey. But some strategies are proven to hold more power than others.
There’s no doubt many factors impact a shopper’s behavior across the purchase journey. But some strategies are proven to hold more power than others.
For retailers specifically, there are some critical and proven best practices for getting started with UGC and reviews.
Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.
Analyzing your UGC can yield valuable insights into how to improve your SEO even further. Read on as we share seven UGC metrics to watch to improve your web presence, both on your own website and that of your retail partners.
A great product doesn’t guarantee sales. By adopting these proven practices, you’ll set yourself up for the most successful product launch possible.
Whether shoppers are browsing online, in-store or both, their journeys are full of twists, turns and multiple channels. Below are some quick tips for brands based on our recent customer journey survey of 13,000 US consumers.
Better, more detailed reviews lead to more informed buyer decisions, meaning fewer returns
The quantity of reviews available for a given product matters to shoppers. But what number should you aim for, and how does review volume impact conversion?
Social media and the accessibility of smartphones has raised consumer expectations when it comes to product photos and videos. They now matter. A lot.
