Best Practices
Why Your UGC Strategy Should Incorporate Visual Media Collection
Social media and the accessibility of smartphones has raised consumer expectations when it comes to product photos and videos. They now matter. A lot.
Social media and the accessibility of smartphones has raised consumer expectations when it comes to product photos and videos. They now matter. A lot.
Ten review display metrics that can provide key insights into your customers’ shopping behavior, and what you can be doing to increase their chances of conversion when they arrive on your product page.
Negative feedback often give brands and retailers the creeps: Here’s why you should consider 1-star reviews a treat (not a trick)
The growing problem of fraudulent and manipulated reviews – and how winning brands can take action to preserve the authentic voice of the consumer, according to a survey of nearly 13,000 US shoppers.
Price is the primary shopper consideration during a downturn. Reviews provide justification for high price ticket items and drive product discovery.
Social curation – or the process of sourcing real-life imagery and videos of your products from social channels like Instagram – can help brands establish trust, lift conversions, and stimulate product discovery.
A comprehensive breakdown of how various components of user-generated content impact conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during 2021.
By generating a steady stream of reviews, you can achieve both your volume and recency goals. By doing so, you’ll better meet shopper expectations – and grow your sales.
Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.
