Best Practices
Is Review Recency as Important to Consumers as Review Volume?
Do recent reviews carry more weight than older reviews? How important is review volume? Is it better to have fewer, more recent reviews or more, older reviews?
Tag: Recommended Reads
Best Practices
The Complete Guide to Ratings & Reviews (2022 Edition)
Optimize your Ratings and Reviews strategy for 2022. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.
Consumer Research
The Power of Review Volume & Recency
How the review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.
Best Practices
The Definitive Guide to Product Sampling for Reviews
Based on our extensive experience managing product sampling campaigns for brands and retailers of all sizes, here are the nine key components of a great product sampling campaign that yields a high volume of quality content.
Best Practices
The Impact of Review Volume on Conversion: Is More Really Better?
Our latest findings on the impact of review volume on conversion, broken down by industry, with tips for boosting your own review count and quality.
