Best Practices
Survey: The Ever-Growing Power of Reviews (2023 Edition)
How myriad factors – including ratings and reviews – impact consumer behavior throughout the purchase journey, based on research of more than 8,000 U.S. shoppers.
How myriad factors – including ratings and reviews – impact consumer behavior throughout the purchase journey, based on research of more than 8,000 U.S. shoppers.
Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.
Optimizing your Review Collection form is key to increasing review quality. But what exactly should you include in yours?
The growing problem of fraudulent and manipulated reviews – and how winning brands can take action to preserve the authentic voice of the consumer, according to a survey of nearly 13,000 US shoppers.
A comprehensive breakdown of how various components of user-generated content impact conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during 2021.
Do recent reviews carry more weight than older reviews? How important is review volume? Is it better to have fewer, more recent reviews or more, older reviews?
How the review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.
How do you ensure you only promote authentic UGC? And how do you prevent the publishing of fake reviews? It all comes down to content moderation.
Based on our extensive experience managing product sampling campaigns for brands and retailers of all sizes, here are the nine key components of a great product sampling campaign that yields a high volume of quality content.
