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Polishing Up Your Product Content Strategy

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Most brands and retailers lack robust product content strategies, resulting in disappointment for consumers who increasingly demand high quality professional and user generated product content before making a purchase.

In this session, guest speaker Peter Sheldon, Vice President, Principal Analyst from Forrester Research discusses how consumers rate the importance of different product data and content in their online buying process.

This session explores:

  • How leading retailers are improving their product content game to tell product stories, not just communicate product specs
  • The influence high quality product content has on driving a world class customer experience
  • Why product governance is critical in the age of growing online product assortments

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FEATURED PRESENTER

Peter Sheldon | Forrester Research | VP, Principal Analyst Serving eBusiness & Channel Strategy Professionals

 

Peter-SheldonPeter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Webinar Series

PowerReviews presents a regular series of informative webinars highlighting exclusive research and featuring leaders in ecommerce, omnichannel, and brand marketing. View past on-demand webinars to learn best practices and keep up with the latest trends in customer engagement.

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