Most brands and retailers lack robust product content strategies, resulting in disappointment for consumers who increasingly demand high quality professional and user generated product content before making a purchase.
In this session, guest speaker Peter Sheldon, Vice President, Principal Analyst from Forrester Research discusses how consumers rate the importance of different product data and content in their online buying process.
This session explores:
Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.
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