evo is a leading online retailer of outdoor gear and fashion apparel, headquartered in Seattle, WA. In 2006, evo chose PowerReviews to further connect with customers, enhance the online user experience and offer the most relevant, helpful information to buyers. Currently, over 23,000 products on evo’s website display user generated content.
The team at evo observed that 40-50% of their customers were opening their emails on mobile devices and saw this as an opportunity to improve the mobile user experience and increase the number of reviews written on mobile devices. In order to achieve this goal, evo partnered with PowerReviews to implement a new, fully responsive and mobile-friendly post purchase email.
evo experienced impressive results after launching their new post purchase email template, including:
- 23% increase in reviews written on all devices
- 204% increase in reviews written on mobile
Want more details on how evo achieved these big results? Check out the full case study.