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Survey: ‘Stale’ Product Reviews Are a Big Turn-Off for Shoppers

Review volume is key, but recency counts too: Nearly 40% won’t buy if product reviews are older than 90 days, and 62% won’t purchase if revie…

New Consumer Survey: Missing Product Questions & Answers Raises Suspicions in 1 Out of 4 Online Shoppers

Study of 7,528 consumers reveals how online shoppers rely heavily on Q&A content when making buying decisions …

PowerUP Virtual Conference

Oct 5-6, 2021 // No slides, 30-minute discussion format, totally free, no travel required. …

PowerReviews Appoints New Technology and Product Leader

Industry veteran Joe Henson joins User-Generated Content vendor from Label Insight to spearhead product innovation. …

Survey of More than 6,500 Consumers Reveals Increasing Importance of Product Reviews to Establish Trust, Drive Purchase Behavior

Ratings and reviews now usurp price, free shipping, brand and friend and family recommendations in influencing online purchase decisions…

New Consumer Survey of Nearly 8,000 Grocery Shoppers Reveals Astounding Ecommerce Shift in the Post-Pandemic Retail Era

Consumers now shopping online at 4.3x the rate they were in 2017, but in-store is still popular, with 95% saying they combine physical and digita…

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