News & Events

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New Consumer Survey of 10,000 Beauty Shoppers Reveals Extent of Shift Online

Almost 9 in 10 shoppers say they spend more or the same on beauty products online than before pandemic; 2 in 5 more likely to buy beauty products…

New Research Delves Inside the Mind of Reviewers to Reveal the Psychology Behind Consumer Advocacy

Differing motivations and generational trends revealed; insights can guide brands on how to best cultivate UGC to aid conversions and sales.…

New Research Shows Holiday Spending will Increase or Stay the Same for Three-Quarters of US Consumers This Year

Overall spending levels in line with previous years, but shopping will start earlier and be far more focused online.…

PowerReviews Launches the “Number One UGC-Dedicated Analytics Platform on the Planet”

PowerReviews today announces the release of UGC Analytics, the market-leading user-generated content reporting and text analytics suite powered b…

Woman using smartphone buying online shopping by credit card while wear sweater sitting on desk in living room at home

eCommerce Purchase Volumes Triple in Last Three Months

PowerReviews analysis of consumer activity across 1.5MM product pages reveals a two-month surge to a “new normal” as sales volumes stabilize …

WEBS – America’s Yarn Store Delivers Critical Social Proof to its Customers with 54,000 Reviews with 4.5 Average Rating and 4,000 Consumer Images

WEBS has partnered with PowerReviews since 2011 to generate more online sales.…

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