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Survey of More than 6,500 Consumers Reveals Increasing Importance of Product Reviews to Establish Trust, Drive Purchase Behavior
Ratings and reviews now usurp price, free shipping, brand and friend and family recommendations in influencing online purchase decisions…
New Consumer Survey of Nearly 8,000 Grocery Shoppers Reveals Astounding Ecommerce Shift in the Post-Pandemic Retail Era
Consumers now shopping online at 4.3x the rate they were in 2017, but in-store is still popular, with 95% saying they combine physical and digita…
New Consumer Survey of 10,000 Beauty Shoppers Reveals Extent of Shift Online
Almost 9 in 10 shoppers say they spend more or the same on beauty products online than before pandemic; 2 in 5 more likely to buy beauty products…
New Research Delves Inside the Mind of Reviewers to Reveal the Psychology Behind Consumer Advocacy
Differing motivations and generational trends revealed; insights can guide brands on how to best cultivate UGC to aid conversions and sales.…
New Research Shows Holiday Spending will Increase or Stay the Same for Three-Quarters of US Consumers This Year
Overall spending levels in line with previous years, but shopping will start earlier and be far more focused online.…
PowerReviews Launches the “Number One UGC-Dedicated Analytics Platform on the Planet”
PowerReviews today announces the release of UGC Analytics, the market-leading user-generated content reporting and text analytics suite powered b…