Winning in the ecommerce landscape means keeping ahead of rising customer expectations and an increasingly competitive marketplace. Four out of five shoppers (83%) visit between one and three retailers or brands before making a purchase, and nearly one in five (17%) visit over four brands or retailers.
User Generated Content (UGC)–including ratings and reviews, Q&A, and images–is proven to increase traffic and sales. In fact, 88% of consumers specifically look for visuals–such as photos or videos–submitted by other consumers prior to making a purchase. Approximately 32% of consumers report they’re less likely to purchase a product if they can’t find photos or videos of the product from other consumers, and this number jumps to 47% for consumers age 18-29.
To compete and win, online retailers need to leverage user-generated content to increase consideration and conversion. And leading edge retailers mine UGC to uncover insights that help them improve products, services, and the shopping experience.
In this webinar, PowerReviews and Workarea cover four ways to optimize your ecommerce business using UGC. In this webinar, you will learn how to:
You’ll also receive tips on how to Identify key performance indicators of UGC to start measuring your success.