Visual content is becoming an integral part of the social lives of today’s consumers. And it’s significantly impacting their purchase behavior. Nearly three quarters of shoppers say they’re more likely to buy a product that has reviews that feature photos and videos in addition to written text, with 20% saying they’re very likely to purchase once they’ve found reviews that include user-submitted photos or video.
Conversion lift on products that have reviews with visual content compared to those without.
Of consumers specifically look for visuals submitted by other consumers prior to making a purchase.
Of shoppers say they’re more likely to buy a product that has reviews that feature photos and videos in addition to written text.
PowerReviews research found that 40% of consumers want to find visual content directly on a brand or retailer site, compared to 29% that want to find this content on Amazon and 26% that want to find it on a third-party review site.
The PowerReviews Image Gallery allows brands and retailers to showcase consumer images in an engaging gallery directly on the product page. The Image Gallery increases the visibility of visual content, leading to higher engagement on product pages and a greater conversion rate.
PowerReviews is the only ratings and reviews provider to offer native video collection and display capabilities, allowing consumers to submit and view product review videos directly on retailer and brand sites from their mobile devices.
Allowing consumers to submit this visual content directly on a brand or retailer site — rather than through YouTube or other third-party sites — helps you generate more video content and keep shoppers on your website.
Once you’ve generated visual content such as photos and videos, leverage that content on other parts of your website. Visual content can enhance your homepage, category pages and campaign-specific landing pages.
Visual content can also add impact to other marketing initiatives, including email, display, social and print advertising campaigns.