Sitemap

Sampling for Influence

Engage everyday influencers within your target audience to share their product experiences, stimulating the most impactful impressions for your brand and products.

Drive Impactful Impressions with Precision Targeting and Deeper Post-Campaign Analysis

With 83% of shoppers trusting recommendations from family and friends, word of mouth is still the most trusted form of advertising. Sampling for Influence enables you to provide products to your target audience at scale and drive impressions by allowing them to share their experiences across their networks. Put your products in the hands of everyday influencers who create buzz-worthy content and foster excitement about your brand to drive sales.

Clients have seen a 5% average sales lift with Sampling for Influence campaigns

An example of a customer product review and rating

Highly-Engaged Community of Everyday Influencers
Identify the right socially savvy everyday influencers and their networks based on information like category, geography, demographics, lifestyle, social media performance and more to ensure you’re engaging the right audience.

Select Up to 5 Share-Worthy Activities
Drive engagement and awareness for your products and brand by allowing your audience to complete specific activities like posting a short video review, share a product or experience picture to their social media channels, write a review and more.   

Measurable Sales Results
Receive a sales analysis including lift percentages and ROI reports, as measured by IRI, a third party analysis firm, to monitor results and ensure your campaigns are driving results.  

Scaled, Flexible and Advanced Campaign Management
Run large campaigns, get access to shipping and fulfillment services, and monitor your campaign progress and community engagement during the program.

Driving Real Results

A leading oral care brand used sampling to change perception about traditional sensitivity toothpaste.
15,000

agents engaged during campaign

4.7M

People reached

7%

Lift in sales

How Sampling Works

You build your ideal target audience

These everyday influencers receive their product kit

They submit a quality review and post to Instagram

Program engagement gets monitored by us.

Program impressions and reach are analyzed.

IRI analyzes Ad Spend through Matched Market Testing

Drive impactful impressions and create buzz for your products.

Get Started

This site and our services use cookies and other technologies to collect and/or store information on your computer. Some are essential to make our site work while others improve your experience. Read our Privacy Policy and Cookie Policy to learn more.

Done

This site and our services use cookies and other technologies to collect and/or store information on your computer. Some are essential to make our site work while others improve your experience. Read our Privacy Policy and Cookie Policy to learn more.

Done