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The Complete Guide to Ratings & Reviews for 2022

Optimize your Ratings and Reviews strategy for 2022 with practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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  • Consumer Research
  • UGC Benchmarks
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  • All
  • Consumer Research
  • UGC Benchmarks

The Conversion Impact of User-Generated Content: The Complete Breakdown for 2022

A comprehensive breakdown of how various components of user-generated content impact conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during 2021.

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Ratings & Reviews Benchmarks: Visual UGC

Despite Increasing Importance to Consumers, Average Media Coverage for Most Brands Hovers Around 37%

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Ratings & Reviews Benchmarks: Review Length

The Average Review Is Only 218 Characters Long, Far Below the Consumer-Preferred 500+ Minimum

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Ratings & Reviews Benchmarks: Review Volume

The Average Product Boasts 402 Reviews, But This Is Still Lower Than Consumer Expectations

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Ratings & Reviews Benchmarks: Average Av. Rating

Across Verticals, Average eCommerce Product Rating is 4.5 Stars

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Ratings & Reviews Benchmarks: Average Rating Impact on Conversion

The Sweet Spot for conversion is 4.75-4.99 stars​

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