Insights

The Complete Guide to Ratings & Reviews for 2022

Optimize your Ratings and Reviews strategy for 2022 with practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.



  • All
  • Consumer Research
  • UGC Benchmarks
All
  • All
  • Consumer Research
  • UGC Benchmarks

2023 Walmart.com Ratings & Reviews Benchmarks

Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.
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Ratings & Reviews Snapshot: Shoes

Almost all (98%) of consumers read ratings and reviews at least sometimes when shopping for footwear online. 85% do so regularly or always.
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2023 Holiday Shopping Trends

In our latest survey, we look closer at how much consumers plan to spend during the 2023 Holidays, where they plan to spend their holiday ...
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Ratings & Reviews Snapshot: Apparel

The fast pace and seasonal nature of the fashion industry makes the apparel category highly competitive. You need to understand how you stack up against ...
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Halloween Spending Trends for 2023

In our latest survey, we examine shoppers’ attitudes towards Halloween, how much they plan to spend celebrating the holiday, and the criteria that will fuel ...
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Apparel Shopping Trends in 2023

Apparel brands and retailers must have a firm understanding of apparel shoppers’ habits and preferences – and then adapt their strategies accordingly. Only then will ...
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