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Health & Beauty Shopping Trends in 2023
Beauty brands and retailers must adapt their strategies in order to attract, convert, and retain shoppers in a crowded marketplace.
Grocery and CPG: Key Shopping Trends in 2023
Our survey of more than 17,500 grocery and CPG shoppers takes a deep dive into how consumers browse and buy groceries online and in-store.
Survey: The Ever-Growing Power of Reviews (2023 Edition)
How myriad factors – including ratings and reviews – impact consumer behavior throughout the purchase journey, based on research of more than 8,000 U.S. shoppers.
What You Need to Know About Boomers and Reviews
Here’s a snapshot of how Boomers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.
Gen X and Reviews: A Primer for Brands and Retailers
Here’s a snapshot of how Gen X shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.
What Millennials Want from Reviews – and How it Shapes Their Shopping
Here’s a snapshot of how Millennial shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.