Insights

The Complete Guide to Ratings & Reviews for 2022

Optimize your Ratings and Reviews strategy for 2022 with practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.



  • All
  • Consumer Research
  • UGC Benchmarks
All
  • All
  • Consumer Research
  • UGC Benchmarks

Ratings & Reviews Snapshot: CPG

A major challenge for CPG brands is determining how to stand out among their competitors on the digital shelf. Understanding what it takes in your ...
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Ratings & Reviews Snapshot: Toys

When you’re managing marketing for a toy brand, you need to know where you stand among the competition.
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Brand Health Index: Alcohol Edition

In this report, we rank 90+ brands based on Ratings and Reviews footprint across wine, beer and spirits categories while highlighting key benchmarks.
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Health & Beauty Shopping Trends in 2023

Beauty brands and retailers must adapt their strategies in order to attract, convert, and retain shoppers in a crowded marketplace.
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Grocery and CPG: Key Shopping Trends in 2023

Our survey of more than 17,500 grocery and CPG shoppers takes a deep dive into how consumers browse and buy groceries online and in-store.
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Survey: The Ever-Growing Power of Reviews (2023 Edition)

How myriad factors – including ratings and reviews – impact consumer behavior throughout the purchase journey, based on research of more than 8,000 U.S. shoppers.
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