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The Complete Guide to Ratings & Reviews for 2022

Optimize your Ratings and Reviews strategy for 2022 with practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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  • Consumer Research
  • UGC Benchmarks
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  • All
  • Consumer Research
  • UGC Benchmarks

The Top 5 Reasons Shoppers Write Reviews

In this post, we’ll zero in further to explore the top five reasons shoppers write reviews — and how your brand can leverage these motivations to start generating a higher volume of this conversion-boosting content.

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Survey: The Ever-Growing Power of Reviews

The evolving role of ratings and reviews on the path to purchase, according to research of more than 6,500 U.S. shoppers.

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The Conversion Impact of User-Generated Content: A Complete Breakdown

An analysis of how different elements of UGC impact conversion, based on the activity of 1.5MM online product pages from more than 1,200 brand and retailer sites throughout the course of 2020.

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The Evolution of the Modern Grocery Shopper

How the Covid era has shaped consumers’ grocery shopping habits, according to research of 8,000 U.S. shoppers.

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How COVID-19 Changed Online Reviews

Do ratings and reviews matter more or less in a global pandemic? Do they have a stronger impact on conversions than before? Here’s what we found.

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The Changing Face of the Beauty Shopper

How today’s consumers are shopping for beauty products in the midst of the COVID-19 pandemic, according to research of 10,000+ shoppers.

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