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The Complete Guide to Ratings & Reviews for 2022

Optimize your Ratings and Reviews strategy for 2022 with practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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  • Consumer Research
  • UGC Benchmarks
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  • All
  • Consumer Research
  • UGC Benchmarks

Consumer Survey: Returns in Retail in 2021

Shopper opinions on returning items bought online and in-store, based on the results of a survey of 7,688 consumers.

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How Q&A Eliminates Uncertainty and Boosts Ecommerce Sales

The role of Q&A on PDPs and how this content impacts purchase behavior, based on insights from more than 7,500 U.S. consumers.

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Brand Health Index: Electronics Edition 2021

Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces

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2021 Consumer Survey: In-Store Shopping Trends & Preferences

To help retailers succeed, we surveyed 7,668 shoppers from age 18 to 80 to see how they really feel about going back to the store — and what retailers can do to earn their loyalty, and their dollars.

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How User-Generated Visual Content Became Fundamental to Ecommerce

The impact of user-generated photos and videos on purchase behavior, based on insights from more than 7,500 U.S. consumers.

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Millennial Shoppers & Reviews: A Deep Dive

There’s no denying that the shopping habits of Millennial consumers are vastly different from those of the generations that came before them. In order to attract and retain Millennial shoppers, brands and retailers must understand these key differences, and adapt their strategies accordingly.

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