- All
- Consumer Research
- UGC Benchmarks
All
- All
- Consumer Research
- UGC Benchmarks
The Growing Threat of Fake Reviews for Brands and Retailers in the UK
Consumers’ growing concern with fake and manipulated product review footprints – and how brands and retailers can preserve the authenticity of this content, according to a survey of more than 3,200 shoppers in the UK
Visual UGC Benchmarks: Av. Interactor and Impression Conversion Lift
Modest conversion lift for Visual UGC impressions; but Visual UGC Interactions more than double conversion
The State of Apparel & Footwear Shopping in 2022
How consumers browse and buy clothing and footwear products, according to a survey of nearly 12,000 shoppers
Q&A: Av. Interactor and Impression Conversion Lift
A Q&A Impression Lifts Conversion by 51%, While a Q&A Interaction Lift Conversion 138%
Ratings & Reviews: Av. Interactor and Impression Conversion Lift
Simply Seeing Reviews Lifts Conversion by 20%, While Interacting With Reviews Lifts Conversion by 128%
Meeting Beauty Shopper Digital Expectations in a Post-Pandemic World
How COVID continues to impact how and where consumers shop for beauty products, according to research from 11,000+ shoppers.