Insights

The Complete Guide to Ratings & Reviews for 2021

Optimize your Ratings and Reviews strategy for 2021 with practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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2021 Consumer Survey: In-Store Shopping Trends & Preferences

To help retailers succeed, we surveyed 7,668 shoppers from age 18 to 80 to see how they really feel about going back to the store — and what re…

How User-Generated Visual Content Became Fundamental to Ecommerce

The impact of user-generated photos and videos on purchase behavior, based on insights from more than 7,500 U.S. consumers. …

PowerReviews Market Trends Snapshot – June 2021

Reviews now 18% more likely to drive purchase than pre-Covid…

Survey: The Ever-Growing Power of Reviews

The evolving role of ratings and reviews on the path to purchase, according to research of more than 6,500 U.S. shoppers.…

The Conversion Impact of User-Generated Content: A Complete Breakdown

An analysis of how different elements of UGC impact conversion, based on the activity of 1.5MM online product pages from more than 1,200 brand an…

PowerReviews Market Trends Snapshot – April 2021

Continuing normalization of increased online sales and bigger review influence on purchase behavior…

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