Insights

Building Brand Trust with Everyday Influencers

In PowerReviews’ latest guide, we cover the differences between influencers, the power of the everyday influencer, and break down how brands can use customer-generated content from these everyday influencers to maximize awareness, trust, and impact.



PowerReviews Market Trends Snapshot – May 2020

COVID-19 epidemic sees ecommerce sales soar further; online review consumption remains high.…

PowerReviews Market Trends Snapshot – April 2020

COVID-19 epidemic pushes shoppers online and increases review consumption.…

Turn Every Customer into an Influencer

Social media influencing is at a critical inflection point: engagement rates are declining (down to 2.4% from 4% in 2016) and consumers are incre…

PowerReviews Guide: Building Brand Trust with Everyday Influencers

What is an everyday influencer, and how can brands use customer-generated content to maximize awareness, trust, and impact?…

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How to Combat Amazon’s Fake Reviews With Authentic Feedback

Learn how fake reviews impact consumer trust and how PowerReviews combats fraudulent content to promote authenticity.…

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The State of Consumer Trust in Health & Beauty Shoppers

Detailed Insights from 2,000+ Shoppers Getting shoppers to trust brands and retialers has always been a challenge for businesses. And this is esp…

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