Insights

The Complete Guide to Ratings & Reviews for 2022

Optimize your Ratings and Reviews strategy for 2022 with practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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The Power of Review Volume & Recency

How the review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5…

Brand Health Index: Bath & Body Edition 2021

Beauty Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces…

How to Create a Winning UGC Program for Grocery Products (and Why You Need One)

In this guide, we’ll explore why UGC matters for grocery, as well as how to build an effective UGC program that helps you attract and convert g…

PowerReviews Holiday Consumer Survey 2021

Where, when and how consumers will shop during the 2021 holiday shopping season -- and what will impact their purchase decisions -- based on insi…

The Definitive Guide to Product Sampling for Reviews

Based on our extensive experience managing product sampling campaigns for brands and retailers of all sizes, here are the nine key components of …

How Reviews Impact Purchase Behaviour of UK Shoppers in 2021

The role of ratings and reviews in the customer journey, according to research of more than 6,000 shoppers in the UK. …

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