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- Consumer Research
- UGC Benchmarks
- All
- Consumer Research
- UGC Benchmarks
What You Need to Know About Boomers and Reviews
Here’s a snapshot of how Boomers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from ...
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Gen X and Reviews: A Primer for Brands and Retailers
Here’s a snapshot of how Gen X shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our ...
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What Millennials Want from Reviews – and How it Shapes Their Shopping
Here’s a snapshot of how Millennial shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research ...
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How User-Generated Content Impacts Conversion: 2023 Edition
A complete breakdown of how interacting with user-generated content impacts conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand ...
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What Gen Z Shoppers Want from Reviews – and How This Content Shapes Purchase Behavior
Here’s a snapshot of how Gen Z shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our ...
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Why Do Shoppers Return Purchases, and How Can Brands and Retailers Reduce Returns
The main return habits of consumers and what brands and retailers can do to reduce their likelihood, according to a survey of 9,000+ consumers.
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