- All
- Consumer Research
- UGC Benchmarks
- All
- Consumer Research
- UGC Benchmarks
Ratings & Reviews Benchmarks: Average Rating Impact on Conversion
The Sweet Spot for conversion is 4.75-4.99 stars
2022 Brand Health Index: Coffee & Cereal Edition
Breakfast Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces
Meeting Grocery and CPG Shopper Digital Expectations in the Post Pandemic Era
The lasting impact of Covid on grocery shopping habits, according to a survey of 11,000+ consumers
From Gen Z to Boomers: The Value of Review Recency Across Generations
Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.
Beyond the Basics: Key Information Shoppers Look for in Product Reviews
What consumers look for in reviews, how these factors impact purchase behavior, and how they surface the content that meets their needs, according to a survey of more than 11,000 U.S. consumers.
The Power of Review Volume & Recency
How the review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.