Get Started
Insights

The Complete Guide to Ratings & Reviews for 2022

Optimize your Ratings and Reviews strategy for 2022 with practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

Access the Guide


  • All
  • Consumer Research
  • UGC Benchmarks
All
  • All
  • Consumer Research
  • UGC Benchmarks

Ratings & Reviews Benchmarks: Review Volume

The Average Product Boasts 402 Reviews, But This Is Still Lower Than Consumer Expectations
Read More →

Ratings & Reviews Benchmarks: Average Av. Rating

Across Verticals, Average eCommerce Product Rating is 4.5 Stars
Read More →

Ratings & Reviews Benchmarks: Average Rating Impact on Conversion

The Sweet Spot for conversion is 4.75-4.99 stars​
Read More →

2022 Brand Health Index: Coffee & Cereal Edition

Breakfast Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces
Read More →

Meeting Grocery and CPG Shopper Digital Expectations in the Post Pandemic Era

The lasting impact of Covid on grocery shopping habits, according to a survey of 11,000+ consumers
Read More →

From Gen Z to Boomers: The Value of Review Recency Across Generations

Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.
Read More →
Load More