Insights

The Complete Guide to Ratings & Reviews for 2022

Optimize your Ratings and Reviews strategy for 2022 with practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.



  • All
  • Consumer Research
  • UGC Benchmarks
All
  • All
  • Consumer Research
  • UGC Benchmarks

Beyond the Basics: Key Information Shoppers Look for in Product Reviews

What consumers look for in reviews, how these factors impact purchase behavior, and how they surface the content that meets their needs, according to a ...
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The Power of Review Volume & Recency

How the review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product ...
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Brand Health Index: Bath & Body Edition 2021

Beauty Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces
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PowerReviews Holiday Consumer Survey 2021

Where, when and how consumers will shop during the 2021 holiday shopping season -- and what will impact their purchase decisions -- based on insights ...
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How Reviews Impact Purchase Behaviour of UK Shoppers in 2021

The role of ratings and reviews in the customer journey, according to research of more than 6,000 shoppers in the UK.
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Consumer Survey: Returns in Retail in 2021

Shopper opinions on returning items bought online and in-store, based on the results of a survey of 7,688 consumers.
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