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- Consumer Research
- UGC Benchmarks
Survey: The Ever-Growing Power of Reviews
The evolving role of ratings and reviews on the path to purchase, according to research of more than 6,500 U.S. shoppers.
The Conversion Impact of User-Generated Content: A Complete Breakdown
An analysis of how different elements of UGC impact conversion, based on the activity of 1.5MM online product pages from more than 1,200 brand and retailer sites throughout the course of 2020.
The Evolution of the Modern Grocery Shopper
How the Covid era has shaped consumers’ grocery shopping habits, according to research of 8,000 U.S. shoppers.
How COVID-19 Changed Online Reviews
Do ratings and reviews matter more or less in a global pandemic? Do they have a stronger impact on conversions than before? Here’s what we found.
The Changing Face of the Beauty Shopper
How today’s consumers are shopping for beauty products in the midst of the COVID-19 pandemic, according to research of 10,000+ shoppers.
Why Do Consumers Provide Product Ratings & Reviews?
A survey of more than 10,000 consumers to help you understand what motivates shoppers to submit Ratings and Reviews and other types of User-Generated Content.