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- Consumer Research
- UGC Benchmarks
PowerReviews Market Trends Snapshot – June 2021
Reviews now 18% more likely to drive purchase than pre-Covid
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The Top 5 Reasons Shoppers Write Reviews
In this post, we’ll zero in further to explore the top five reasons shoppers write reviews -- and how your brand can leverage these motivations ...
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Survey: The Ever-Growing Power of Reviews
The evolving role of ratings and reviews on the path to purchase, according to research of more than 6,500 U.S. shoppers.
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The Conversion Impact of User-Generated Content: A Complete Breakdown
An analysis of how different elements of UGC impact conversion, based on the activity of 1.5MM online product pages from more than 1,200 brand and ...
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The Evolution of the Modern Grocery Shopper
How the Covid era has shaped consumers’ grocery shopping habits, according to research of 8,000 U.S. shoppers.
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How COVID-19 Changed Online Reviews
Do ratings and reviews matter more or less in a global pandemic? Do they have a stronger impact on conversions than before? Here’s what we ...
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