Insights

The Complete Guide to Ratings & Reviews for 2022

Optimize your Ratings and Reviews strategy for 2022 with practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

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  • Consumer Research
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  • Consumer Research
  • UGC Benchmarks

PowerReviews Holiday Consumer Survey 2020

Our consumer survey of 5,383 shoppers highlights spending plans for the Holiday season, factors driving purchase decisions, likelihood of shopping online vs in-store and much more.

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Good, Better, Best: What Types of User-Generated Content Maximize Conversions?

UGC weaves the Voice of the Customer throughout your site, for greater authenticity and customer centricity. UGC adds functionality and utility to your website to support the buyer journey, and in doing so, it provides critical social proof that turns shoppers into buyers. In other words, the main benefit of UGC is that it maximizes conversions and drives sales. Here are the UGC that has the biggest impact, along with some real-life examples.

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The Perfect Review at a Glance

What’s a “perfect review” and how can you use them to elevate the trustworthy voice of your customers?

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Your Questions Answered: Everyday Influencers and Authentic Social Content

Everyday Influencers are consumers with significantly smaller follower footprints than celebrities. But crucially, the followers they do have trust them implicitly.

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How to Pave the Path to Purchase With Visual Content: A Complete Guide

How many obstacles do shoppers run in when trying to buy from you? See our ways to clean up the path to purchase.

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The State of Consumer Trust in Health & Beauty Shoppers

Detailed Insights from 2,000+ Shoppers Getting shoppers to trust brands …

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