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- Consumer Research
- UGC Benchmarks
- All
- Consumer Research
- UGC Benchmarks
The Conversion Impact of User-Generated Content: The Complete Breakdown for 2022
A comprehensive breakdown of how various components of user-generated content impact conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during 2021.
Ratings & Reviews Benchmarks: Visual UGC
Despite Increasing Importance to Consumers, Average Media Coverage for Most Brands Hovers Around 37%
Ratings & Reviews Benchmarks: Review Length
The Average Review Is Only 218 Characters Long, Far Below the Consumer-Preferred 500+ Minimum
Ratings & Reviews Benchmarks: Review Volume
The Average Product Boasts 402 Reviews, But This Is Still Lower Than Consumer Expectations
Ratings & Reviews Benchmarks: Average Av. Rating
Across Verticals, Average eCommerce Product Rating is 4.5 Stars
Ratings & Reviews Benchmarks: Average Rating Impact on Conversion
The Sweet Spot for conversion is 4.75-4.99 stars
