- All
- Consumer Research
- UGC Benchmarks
- All
- Consumer Research
- UGC Benchmarks
Ratings & Reviews: Av. Interactor and Impression Conversion Lift
Simply Seeing Reviews Lifts Conversion by 20%, While Interacting With Reviews Lifts Conversion by 128%
Meeting Beauty Shopper Digital Expectations in a Post-Pandemic World
How COVID continues to impact how and where consumers shop for beauty products, according to research from 11,000+ shoppers.
The Conversion Impact of User-Generated Content: The Complete Breakdown for 2022
A comprehensive breakdown of how various components of user-generated content impact conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand and retailer sites during 2021.
Ratings & Reviews Benchmarks: Visual UGC
Despite Increasing Importance to Consumers, Average Media Coverage for Most Brands Hovers Around 37%
Ratings & Reviews Benchmarks: Review Length
The Average Review Is Only 218 Characters Long, Far Below the Consumer-Preferred 500+ Minimum
Ratings & Reviews Benchmarks: Review Volume
The Average Product Boasts 402 Reviews, But This Is Still Lower Than Consumer Expectations
