Consumers’ Attitudes and Plans for Holiday Shopping in 2023

In the past, Black Friday served as the kickoff to the holiday shopping season. But for many consumers, this is no longer the case. 

Below, we explore when consumers plan to kick off their holiday shopping planning, how that compares to years past, and how early is too early to start seeing holiday items online and in-store. 

Please note: For the purposes of this report, we define the holiday season as the time period between Thanksgiving and Christmas.