Product Sampling

Generate fresh ratings and reviews content fast with end-to-end product sampling that delivers industry-best 86% average review submission rates.

Rapidly Boost Sales by Supercharging Your Ratings & Reviews Program

Ratings and reviews are proven sales boosters – consumers who interact with this content are 115% more likely to convert than those that don’t. But generating high-quality and impactful ratings and reviews content exactly where and when you need it is a huge challenge.

Our industry-leading Product Sampling programs have been designed to help you rapidly generate fresh ratings and reviews content to enable you to fully maximize sales.

What is Product Sampling?

Product sampling is the practice of sending free samples of your products to consumers in exchange for them leaving a review on your website (or any other site you tell them). It is a widely used strategy to support product launches, improve review recency and fill content gaps on a highly targeted basis.

However, review submission cannot be guaranteed – hence why our industry-high average response rate of 86% is such a differentiator.

Note: although we recommend it, you do not need to use our Ratings and Reviews technology to benefit from our market-leading Product Sampling campaigns.
Predictable Process + Highly Engaged Community = Unrivaled ROI

Our extensive community of global consumers – known as BzzAgents – are passionate and highly engaged. Combine them with a proven, predictable, and repeatable methodology, and you get the best outcomes EVERY time.

PowerReviews Product Sampling programs generate an industry best review submission rate of 86% (this means that an average of 8.6 consumer product ratings and reviews are generated for every 10 products you send). Some of our customers have even generated submission rates as high as 98%
Our proven campaign management processes ensure that time from launch to when the review content is submitted is the quickest of any of our competitors (as fast as 30 days from launch)
Our rigorous and sophisticated screening methodologies ensure we match the right people to your campaigns for the best results. This means that not only are they more likely to provide review content, but the review content they do provide will be more detailed, in-depth, and cover the topics consumers want addressed – and therefore more likely to convert shoppers who read it. In fact, reviews generated by our sampling campaigns are on average 29% longer than those generated by our competitors.
Our extensive reporting functionality incorporates predictive capabilities clearly outlining which of your products would benefit from a sampling campaign (based on product coverage, average star rating, and other indicators) and the resulting impact.
0 %
PowerReviews Average Review Submission Rate
40- 41 %
Competitor Average Review Submission Rate
Why does our 86% average review submission rate matter?
Simple: It saves you money.
PowerReviews logo
Reviews Submitted
0 %
Review Submission Rate
Volume of Samples Required
Reviews Submitted
40- 41 %
Review Submission Rate
715- 716
Volume of Samples Required
Result: 43% - 115% price difference

Tap into a robust and engaged community

A Dependable, Trusted Partner

We do the heavy lifting so you don’t have to. Our expert campaign management team manages the entire process – from identifying audience and shipping product to participant communication – to guarantee the best possible results.

We build your target audience, facilitate shipments, and engage with campaign participants as they try products and submit content.
Our sampling team provides all the strategic guidance you need to reach your goals, ensuring you engage the right influencers, at the right time, with the right message.
Establish precisely the type of content that has the biggest impact on conversion – be this on an individual product basis or holistically across your entire catalog. Answer questions like: Does consumer imagery or video make purchasing a product more likely? What about product Q&A content? How big an impact do different star ratings have on purchase decisions? And much more.
Our team has run thousands of product sampling campaigns. From the outset, you will be assigned an experienced project manager to guide you through the entire process. He or she will keep you updated at all stages, while ensuring all stages are completed to the highest possible standard.
Our primary focus is optimizing the results of your campaign and delivering maximum benefits to your business. For example, the ratings and reviews content generated from your campaigns is exclusively yours – unlike other product sampling vendors.
Full and Precise Campaign Analysis

Once your Product Sampling campaign is complete, you’ll want to assess how successful it was and pinpoint ROI. We provide post-campaign reports to enable you to do just that.

How many ratings and reviews were generated and what did this content end up looking like (i.e. overall average rating, key themes highlighted etc.)
Accurately quantify the value of each campaign to “sell” yourself and the campaign internally and/or gain buy-in for future Product Sampling projects.
Understand how the product in your campaign resonates with shoppers with our analytics tools — is the messaging you’re using to market the product correct? Does the information provided at point of sale generate realistic expectations?
Why Product Sampling?

Brands and retailers engaging in product sampling campaigns typically do so for a number of reasons, including:

Before launching a new product, run a sampling campaign to make sure it works as planned before making it widely available.
Before launching a new product, run a sampling campaign to generate reviews before listing it online without any social proof.
Products with high traffic but low purchase volume (i.e. generate reviews to increase that conversion). Our Predictive Sampling reporting capabilities will identify these opportunities.
If you’ve recently made updates to a product that had low ratings in the past, you need your customers to know about them. Run a sampling campaign to generate more positive reviews with higher star ratings.

PowerReviews Product Sampling: A proven strategy for accelerating review generation.

The volume and quality of content generated absolutely would not have been possible without PowerReviews Product Sampling.

8 Products
92% Review Submission Rate
4.7 Average Rating

We see a lot of value in product sampling. Having reviews for new products makes for a better product launch. Reviews provide consumers with information about products, beyond the marketing information we’re providing.

97% Review Submission Rate
44% Longer Reviews Generated

Thanks to the support from PowerReviews, the Kérastase product sampling program has evolved to become incredibly strategic. It’s one of the key successes that I personally continue to tout as I feel it’s a resounding high-value digital marketing strategy.

1,165 samples sent to reviewers
88% Review Submission Rate
4.46 average star rating

The sampling program with PowerReviews is an instrumental part of our UGC collection strategy. What’s really phenomenal is that we see a 90% response rate, so by the time a product is launched, the product pages are already populated with reviews from the sampling program, helping drive more sales.

90% Review Submission Rate

Is Product Sampling Right for You?

Download The Complete Guide to Product Sampling to find out.


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