Learn How Customized Reviews Support your Brand Identity
“If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.”
– John Stuart, former CEO of Quaker Oats
Brands have quantifiable value. Three decades ago as much as 95% of the average corporation’s value consisted of tangible assets, according to a report by Thomson Reuters and Interbrand highlighted by Forbes. By 2010, the same study found that 75% of an average corporation’s value is intangible.
A Brand’s Market Value is Tied Directly to Its Reputation
More recently, Deloitte published findings by the World Economic Forum that more than 25 percent of a company’s market value is directly attributable to its reputation. Forbes Insights 2013 Global Executive Survey on Strategic Risk found that reputation damage was the number one risk concern for business executives around the world.
Visual Identity: Recognition, Emotions, and Premium Pricing
A brand with a strong visual identity allows consumers to immediately recognize the brand and respond emotionally based on previous interactions with the brand, either personally or through advertising and other media. The Quaker Oats Man, the Nike swoosh, McDonald’s arches, and Disney’s mouse ears all bring immediate recognition and personal memories which allows their owners to charge a premium for their products and services.
Ratings and Reviews Support your Visual Identity
PowerReviews recognizes that in today’s e-commerce world, visual brand identity plays a critical role in establishing a company image and building customer loyalty. Customized ratings and reviews can easily and effectively support your brand and effectively engaging your consumers.
The PowerReviews platform powers ratings and reviews and Q&A solutions that are easy to implement and most importantly, customize. PowerReviews allows customers to use industry-standard CSS to customize ratings and reviews across mobile, desktop, and tablet.
Here are a couple of examples of how PowerReviews’ industry-standard CSS provides your consumers the flexibility to customize their ratings and reviews.
Customizable templates allow the application of a simple treatment that matches the company’s brand, while retaining the readability of review content.And because PowerReviews uses CSS for customization, your user experience is consistent mobile/tablet and desktop.
Custom Star Ratings
While many brands are happy to use actual stars, some may want to use anchors, buttons, tea leaves or coffee cups. PowerReviews allows you to customize not only the color of the star but also the shape of the “star” to any graphic that will support your brand.