For many retailers, mobile traffic has reached parity with desktop traffic, and mobile sales are becoming a significant portion of online sales overall. This mobile mind shift is creating opportunities for retailers to capture consumer attention and provide a seamless customer experience online and in-store.
During this 45-minute webinar, guest speaker Sucharita Mulpuru, Vice President, Principal Analyst, Forrester Research, discusses:
Sucharita serves eBusiness & Channel Strategy Professionals. She is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. She is also a noted authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.
In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored “The State Of Retailing Online,” a joint study conducted annually with Shop.org and a leading industry benchmark publication.
PowerReviews presents a regular series of informative webinars highlighting exclusive research and featuring leaders in ecommerce, omnichannel, and brand marketing. View past on-demand webinars to learn best practices and keep up with the latest trends in customer engagement.View On-Demand Webinars