Happy 2018! The start of a new year is the perfect time to reflect on the accomplishments and challenges of the previous year and plan for a successful year ahead. With that in mind, we compiled a list of our most popular blog posts from 2017. In case you missed them, here are three posts that offer insights and tips to help you be even more successful with user-generated content this year.
Top 3 Blogs of 2017
Ratings and reviews have become a key part of the purchase journey. Nearly all (95%) consumers consult ratings and reviews, and 86% consider them an essential resource. In addition, when a product adds one or more reviews, that product experiences a 108% lift in traffic, a 65% lift in conversion and a 92% lift in sales.
But how can you start generating more of this content? This blog post details eight things you can start doing now in order to generate more product reviews from your customers.
At PowerReviews, we’ve found that the most effective way to generate reviews is to send post purchase emails to your customers, asking them to review products they’ve recently purchased. This post covers nearly everything you need to know about developing more effective post purchase emails. This post will challenge you to rethink the content, design and timing of your post purchase emails for the best results.
The shopping habits and preferences of Millennials are much different than previous generations. If you’re a brand or retailer looking to better connect with this generation of shoppers, be sure to check out this post. It explores the importance of visual content for Millennial shoppers (based on a recent study from PowerReviews) as well as tips for leveraging visual content to better connect with these shoppers.
Is there a topic you’d like to see covered in 2018? Share your ideas in the comments below! In the meantime, check out what else is new on the PowerReviews blog.