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- Consumer Research
- UGC Benchmarks
- All
- Consumer Research
- UGC Benchmarks
Ratings & Reviews Benchmarks: Review Volume
The Average Product Boasts 402 Reviews, But This Is Still Lower Than Consumer Expectations
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Ratings & Reviews Benchmarks: Average Av. Rating
Across Verticals, Average eCommerce Product Rating is 4.5 Stars
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Ratings & Reviews Benchmarks: Average Rating Impact on Conversion
The Sweet Spot for conversion is 4.75-4.99 stars
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2022 Brand Health Index: Coffee & Cereal Edition
Breakfast Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces
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Meeting Grocery and CPG Shopper Digital Expectations in the Post Pandemic Era
The lasting impact of Covid on grocery shopping habits, according to a survey of 11,000+ consumers
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From Gen Z to Boomers: The Value of Review Recency Across Generations
Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.
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