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- Consumer Research
- UGC Benchmarks
- All
- Consumer Research
- UGC Benchmarks
What Motivates Shoppers to Write Reviews in 2023?
The ideal conditions for generating a higher volume of quality reviews, based on a survey of more than 9,000 US shoppers.
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The Complete Guide to Ratings & Reviews (2023 Edition)
Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know - through our ...
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Walmart.com Ratings & Reviews Benchmarks
Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.
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How Fake Reviews Destroy Consumer Trust – and How Brands and Retailers Can Combat Them
The growing problem of fraudulent and manipulated reviews – and how winning brands can take action to preserve the authentic voice of the consumer, according ...
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Why You Should Double Down on Product Reviews in a Downturn
Price is the primary shopper consideration during a downturn. Reviews provide justification for high price ticket items and drive product discovery.
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From Discovery to Purchase: Key Digital & Physical Influences on the Customer Journey
How shoppers discover, browse, research, and buy products both online and in-store, according to a survey of nearly 13,000 consumers in the US
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