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Consumer Survey

2023 Holiday Shopping Trends

The holiday shopping season is just around the corner. That means it’s time for brands and retailers to finalize their plans for attracting and converting shoppers during the busiest time of the year.

But what can brands and retailers expect from consumers this holiday season?

In our latest survey, we look closer at how much consumers plan to spend during the 2023 Holidays, where they plan to spend their holiday shopping dollars, and what factors will influence their purchase decisions. 

The 2023 Holiday Shopping Trends report is based on a survey completed by 18,906 US consumers during August 2023.
Note: For the purposes of this study, we define the “holiday season” as the time period between the Thanksgiving and Christmas Holidays.

Who We Surveyed

Generations

Click a generation to see a snapshot of generation-specific highlights.
Gen Z
(1997-present)
8%
Millennials
(1981-1996)
54%
Gen X
(1965-1980)
30%
Baby Boomers
(1946-1964)
8%

Gender Identity

Click a shopper profile to see an overview of their beauty shopping behavior.
Women
88%
Men
Young black male with beard in blue sweater
10%
Non-binary
2%

Annual Household Income

Less than $10,000
4%
$10,000-$24,999
7%
$25,000-$49,000
18%
$50,000-$74,999
21%
$75,000-$99,999
17%
$100,000-$149,999
19%
$150,000 or higher
14%