Ratings and reviews have become a key part of the consumer path to purchase. Nearly all shoppers — 95% — consult ratings and reviews while shopping. And 86% consider reviews an essential resource when making a purchase decision.
Reviews aren’t just beneficial to consumers as they browse for products and services. They’re also good for your business’ bottom line — driving traffic, sales and insights.
Average traffic increase to a product page when you start generating reviews.
Average sales increase once a product starts generating reviews.
Average conversion rate increase once a product starts generating reviews.
Research shows that more than a third of shoppers choose to start the purchase journey on a search engine, compared to 21% that start directly on a brand or retailer site.
Ratings and reviews help ensure your product pages are displaying in search engine results by improving relevance and freshness of content with keyword-rich, permanent assets on those product pages. Products experience an average 108% traffic lift when one or more reviews are added.
Businesses that add reviews can expect a boost in revenue. On average, PowerReviews customers see a 92% sales lift on a product once it generates at least one review.
When you give shoppers all of the information they’re looking for — including ratings and reviews — they’re more likely to convert. At PowerReviews, we’ve found that when a product without reviews adds one or more reviews, the conversion rate for that product increases by 65%, on average.
Reviews are a great source of actionable insights. Brands and retailers can leverage these insights to improve products, website content and the overall customer experience.