Customer Content Management

Harness the power of customer-generated content across channels, to uncover actionable insights that drive brand advocacy and sales.

CUSTOMER CONTENT MANAGEMENT SOLUTION OVERVIEW

One solution. Everything you need to solicit, verify, and showcase product feedback and enable content sharing across channels.

Solicit more customer-generated content.

The industry’s most advanced, innovative collection capabilities enable you to solicit more types of customer-generated content in larger volumes. Enhanced authenticity leads to increased traffic, sales, and brand advocacy.

  • Multiple Collection Methods

    Use multiple methods for collection to increase content while also making the review submission process easier for your customers.

  • Image & Video Collection

    Enable customers to seamlessly share images and videos, whether they submit a review or not.

  • Social Curation

    Curate existing high-quality content posted by your customers on Instagram.

  • Q&A Collection

    Uncover and respond to purchase-blocking questions from potential buyers.

Showcase your trusted content.

Showcase the most relevant information to shoppers using advanced and customizable displays, while ensuring ADA-compliance and faster load times.

  • Personalized Displays

    Create consistent and seamless user experiences with customized customer content displays.

  • Brand Score

    Improve the likelihood to purchase by displaying alternative and relevant information when you don't have reviews for specific products.

  • Visual Content Gallery

    Display customer-generated images and videos in galleries across your site for enhanced transparency.

  • Social Curation

    Showcase authentic, organic Instagram content in shoppable carousels across your site.

  • Q&A Display

    Enhance trust by displaying genuine customer questions alongside appropriate and accurate responses.

Curate influencer content on social media.

Leverage Instagram content, featuring your products, across your site and in marketing materials. Turn your customers into influencers, increasing content creation, brand awareness, brand advocacy, and sales.

  • Manage Campaigns Turnkey

    With the flip of a switch, collect Instagram content, curate the best images, and easily request permission to use them in your own marketing initiatives.

  • Showcase With Intent

    Provide social proof by strategically positioning authentic Instagram content throughout the buying cycle, to guide customers to make more confident purchase decisions quicker.

    Leverage shoppable carousels on homepages or category pages, and customize these carousels with CSS for engaging, on-brand displays.

Expand your reach.

Extend your sales and marketing reach with access to the largest open syndication platform. Our open platform reaches 1 billion shoppers a month across Google, Amazon, Walmart, Target, Facebook, Instagram and many other marketplaces, social platforms, brand sites and marketing, CRM, and commerce providers. Easily integrate through our secure API frameworks.

  • Share to Amazon

    For brands, increase visibility by enabling customers to easily share their reviews to your Amazon product pages.

  • PowerReviews SEO

    Bring relevant product information to the forefront of Google Search results.

  • Open Network

    Share the feedback you collect across brand and retail partner sites.

  • Key Integrations

    Expand reach by projecting the valuable customer-generated content data you collect across other valuable applications through open API integrations.

Moderate content for authenticity.

Through an easy-to-use interface, leverage the industry’s most advanced moderation and fraud detection capabilities to ensure you only display content your customers can trust.

  • Advanced Fraud Detection

    Protect your brand against fraudulent reviews, slander, foul language, and more.

  • Customer Content Moderation

    Through industry and vertical-specific support and moderation, every review, question, answer, image, and video is viewed and analyzed by real people for authenticity.

  • Review Updating

    Allow customers to update their reviews following accidental review submission mistakes, or customer service interactions.

  • Social Curation

    Rely on our social curation experts to source the best Instagram content and secure necessary approvals for reuse across your marketing channels.

Drive big picture performance.

Uncover insights through sentiment analysis reports and competitive benchmarking to drive business decisions—from product development to personalized customer experiences—and increase conversion.

  • Product Pulse

    Understand how your products resonate in the market to identify emerging opportunities across merchandising, marketing, and more.

  • Category Pulse Benchmarks

    Gain a complete understanding of your competitive positioning, including strengths, weaknesses, and points of differentiation using customer-generated content across channels.

  • Marketplace Pulse

    Dive deep into review data across retail channels like Amazon, Walmart, and Target, to identify product-improvement opportunities, trending topics, and competitive insights.

Solicit more customer-generated content, expand its reach, and then analyze holistically to increase sales and brand advocacy.

Ratings & Reviews

Everything you need to solicit, verify, and showcase customer-generated content. Provide the social proof required to transform shoppers into customers.


Clients that follow our best practices experience a 65% conversion lift.

Questions & Answers

Remove common barriers to purchase by answering key product questions from customers.


6x sales lift when using our Q&A technology.

Image & Video

Enable customers to provide images and video content - either from their social media profiles or directly from their own devices.


69% increase in conversion when one customer-generated image is added to a product page.

Social Curation

Curate existing, authentic Instagram content featuring your brand or products to display on your site or leverage in marketing campaigns.


Clients collect 351% more media content with our social curation technologies.
Testimonials

Don’t just take our word for it. Hear from those who benefit from our platform every day.

Nutrisystem

Not only does it provide a better shopping experience for shoppers, but it also helps us reduce operational expenses.

The team is always suggesting new, innovative ways to collect and display reviews.

Kristina Cerminara, Manager, Online Optimization, Nutrisystem
Skechers

Because a customer who submits a question is already engaged, if we can give them the answer they want in a timely fashion, they usually buy the shoe. With Questions & Answers we were able to boost our rankings in Google’s organic search for the keyword ‘shoes’ to be on the first page of results.

Tim Lakin, Ecommerce Merchandising Manager, Skechers
Hammacher Schlemmer

We stopped selling the products we realized were disappointing customers. We didn’t have this information before, and now I can’t imagine operating without it; it’s key to our long-term customer relationships.

Henry Coleman, VP of Marketing, Hammacher Schlemmer

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