Our survey of more than 26,000 beauty shoppers sheds light on how modern consumers browse and buy online – and the key factors that influence their purchase decisions.
Who We Surveyed
This research is based on a survey of 26,340 US consumers fielded in May 2023. Here’s an overview of who we surveyed.
Generations
Click a generation to see a snapshot of generation-specific highlights.
Shopper Profile
Click a shopper profile to see an overview of their beauty shopping behavior.
Annual Household Income
Less than $10,000
5%
$10,000-$24,999
7%
$25,000-$49,000
18%
$50,000-$74,999
21%
$75,000-$99,999
17%
$100,000-$149,999
18%
$150,000 or higher
14%
Total Monthly Beauty Spending (Online + In-Store)
$0
0%
$1-$50
16%
$51-$100
28%
$101-$200
27%
$201-$500
21%
$500+
8%
