Our survey of more than 25,000 apparel shoppers sheds light on how modern consumers browse and buy online – and the key factors that influence their purchase decisions.
*Note: For the purposes of this report, the term “apparel” includes both clothing and footwear. Some sections of this report discuss apparel as a whole. Others focus specifically on either clothing or footwear.
Who We Surveyed
This research is based on a survey of 25,452 US consumers fielded in June 2023. Here’s a snapshot of who we surveyed.
Generations
Click a generation to see a snapshot of generation-specific highlights.
Annual Household Income
Less than $10,000
4%
$10,000-$24,999
7%
$25,000-$49,000
19%
$50,000-$74,999
21%
$75,000-$99,999
17%
$100,000-$149,999
18%
$150,000 or higher
14%
