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REI
REI is a "consumers' cooperative," selling outdoor gear, sporting goods, and clothes through more than 110 retail stores, catalogs, and online. REI launched PowerReviews when they noticed that shoppers were leaving their product pages to do research elsewhere.
" Having reviews on our product page has changed the way customers shop on REI.com. We knew our customers were leaving REI.com, going out and searching for reviews, we can now be sure customers do all their research with us. "
Jason Madlung
Manager, eCommerce Development at REI
Through best practices, tips on email integrations and the launch of new features, PowerReviews worked with REI to develop a social commerce strategy that worked for their multi-channel business. As a result, REI's now able to keep customers engaged on their own site with structured reviews...
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Abes of Main
Abe's of Maine has been a family owned and operated business selling electronics since 1979 known for their great customer service. With a professional history like that, it was important to them to maintain that legacy online. PowerReviews launched a blanket of services to propel Abe's of Maine's sales, most significant was the Answer Box service.
" Incorporating PowerReviews into search and navigation was a no-brainer. User reviews and consumer content are the best ways to sell a product or seal a deal. "
Sarah Marcus
Director of Marketing at Abes of Maine
PowerReviews' AnswerBox solution displays question and answer conversations between shoppers and knowledgeable customers, or designated staff experts, right on the product detail page. It enables shoppers to ask their question, or see the answers to past questions, and remove their barriers...
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Staples
Staples is the world's largest office products company and a trusted source for office solutions. Staples launched PowerReviews because they understood the value and importance of product reviews in driving a positive customer experience.
" Staples is always looking for ways to make it easy for our customers, and we see product reviews as a key step in making their buying experience faster and better informed. We chose to work with PowerReviews because we believe they offer the most helpful, informative and personalized customer reviews for our diverse customer base. "
John Giusti
VP, Business Delivery at Staples
PowerReviews worked with Staples to drive the consumer "conversation" beyond traditional marketing and made Customer Reviews the primary driver of brand and purchase intent. Now, Staples is able to retain customer's engagement on their own site, not only offering all the...
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Drugstore
Drugstore.com, in association with it's "sister" sites like Beauty.com and visiondirect.com, is the leading providers of more than 60,000 health, beauty, vision, and pharmacy products online. Drugstore.com partnered with PowerReviews to take advantage of social innovations and incorporate into their commerce strategy.
" As we move into some of the social aspects of e-commerce, we needed a partner that was going to continue to innovate in those areas. We chose PowerReviews because they are visionaries in social commerce. "
Alison Jeske
Director of Product Management at Drugstore
PowerReviews helped drugstore.com drive the consumer dialogue to new social heights, igniting the customer conversation and driving significant sales. Consumers find social participation engaging because they can find affinity with other reviewers with similar tastes and interests.
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diapers.com
Diapers.com redefined e-commerce through baby care by combining the detail and connection of a specialty store with reliability of a national retailer. Diapers.com teamed up with PowerReviews to expand their social strategy and tap into their passionate parent customer base.
" To say PowerReviews is a game-changer is an understatement. Within a month of launching PowerReviews, Diapers.com raised its conversion rate by 14%, and I attribute that entire increase to the integration of PowerReviews. "
Josh Himwich
VP, eCommerce Solutions at diapers.com
PowerReviews worked with Diapers.com to implement In-Line SEO, which made customer reviews visible to search engines directly on their product pages. As a result, Diapers' SEO benefitted from the longtail keywords produced by reviews, resulting in a 49% boost to natural search traffic...
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OnlineShoes
OnlineShoes has been in business for over 40 years and boasts creating the ambiance of a shoe store online for both customer service and product. OnlineShoes teamed up with PowerReviews to create a review solution to drive conversion rates to generate higher sales.
" Visitors to OnlineShoes.com’s product pages who click into consumer reviews are more than twice as likely as non-clickers to buy. Shoppers on product detail pages who click to read reviews are 119% more likely to convert than those who don’t. "
Jimmy Healey
Sr. Manager, Social Media & E-commerce at OnlineShoes
PowerReviews worked with OnlineShoes to build a review solution that created a more engaging and more personalized outreach, generating higher conversion and higher natural search traffic. As a result, OnlineShoes have found a 119% conversion rate of those consumers that click through the review...
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Callaway
Callaway makes the world's most advanced equipment for all golfers of all abilities. Building their products based on combination of science and feedback from PGA professionals, Callaway reached out to PowerReviews to take things a step further and capture conversations around their products from their customers.
" PowerReviews has been, and continues to be, a critical partner in helping us harness social tools and use them to the benefit of our customers and our business. Facebook Onsite extends the reach and value of the user-generated content on our site, and just as importantly, gives our customers yet another way to have their voices and opinions heard – a win-win for all. "
Brian Cahak
VP, Business Operations at Callaway
Callaway sought to capture customer feedback with Customer Reviews and reduce support costs with AnswerBox Q&A. Through community answers along with those of staff pros, Callaway's created a virtual FAQ across their product catalogue that researchers can use as a reference many...
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Cost Plus World Market
Cost Plus World Market began in the 1950's as a little store in San Francisco's Fisherman's Wharf and has remained a passionate company, offering the world's goods at low cost. PowerReviews worked with Cost Plus to open the customer's discussion about the quality of the products through Customer Reviews, keeping an important role of the company viable online.
" PowerReviews has given Cost Plus World Market an outstanding platform for collecting and managing customer-generated reviews. I am absolutely amazed at what a difference it is making for us - shoppers are really taking the time to review the products they love, and it's giving us new ways to promote top-rated products. It is rapidly becoming an important part of our marketing strategy. "
Warren Mazer
Director of E-commerce at Cost Plus World Market
Customer Reviews help consumers make informed purchase decisions with much greater ease. Review Snapshots are easy for customers to read and digest, Affinity Reviews and Social Navigation tactics proved to make a difference for Cost Plus, and offering consumers the opportunity to become Verified...
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Room & Board
Room & Board offers a wide selection of designer, sustainable, American-made, classic and contemporary home furnishings. As specific as that may sound, Room & Board has many attractive and affordable furniture options. With the help of PowerReviews' In-Line SEO, new customers are driven directly to the product page.
" The SEO value of user-generated content is essential to our business. PowerReviews' technology allows us to drive more traffic directly to our product pages and increase sales. "
Kimberly Ruthenbeck
Director, Web Customer Experience at Room&Board
Driving SEO is an essential part of Customer Reviews to become visible to search engines. Doing so will point search results directly to the product page, where conversion is highest. Room & Board worked with PowerReviews to harness the value of SEO fo products could take the spotlight when...
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The Step2 Company
Step2, a children's toy company, was founded on the simple philosophy of quality and value backed by a commitment to customer service. Step2 began working with PowerReviews to capture the social opportunity of the e-commerce market.
" PowerReviews has evolved with us – and the social commerce market – providing us with new and innovative ways to capture the social opportunity on an ongoing basis. In the past six months we have created a Facebook presence, integrated Facebook content into our product pages, and now have adopted Fan Accelerator. As a result, we have seen conversion increase dramatically. "
Tena Crock
Director, Online Marketing at Step2
Facebook OnSite integrates the world’s largest social network directly on Step2's product page with Facebook-powered reviewer profiles, comments, and Fan Accelerator. As a result, traffic from Facebook increased 135% and revenue from Facebook-referred traffic nearly tripled.
