HOME & GARDEN SUCCESS STORY

Vornado

Vornado manufactures a broad range of products that enhance efficiency and keep consumers comfortable all year long, including fans, heaters, air purifiers and humidifiers.

Products Used

vornado fan in living room hero image
Opportunity

Cutting-Edge Products

Vornado releases new products constantly, often to coincide with a change of season and needed a way to collect and share reviews to align with their initiatives.

Solution

Flawless Execution

In 2015, Vornado started working with PowerReviews to execute 7 sampling campaigns, for both new products and specific products in their catalog.

Results

Content Generator

Each of Vornado’s sampling campaigns has resulted in a high completion rate of samples sent to reviews written.

Vornado by the Numbers

Review Quality

44%

Reviews collected from sampling campaigns are 44% longer than those collected organically

Response Rate

97%

Of shoppers receiving a sampling wrote a review for a Vornado product

Syndicated Content

77K

Number of reviews syndicated to retail partners

Vornado product page with reviews
Vornado product page with reviews
Vornado product page with reviews
Vornado product page with reviews

Testimonial

vornado logo testimonial

Reviews provide consumers with information about products, beyond the marketing information we’re providing.

Nick Vogel
Online Marketing Manager

Read More Stories

maesa makeup and mirror hero image

Maesa

Check out how a health & beauty leader leverages sampling to drive buyer confidence, especially for new product launches.

Read More
room and board success story hero image

Room & Board

Find out how a furniture manufacturer and retailer combines reviews with Q&A to drive conversion and influence online and offline sales.

Read More
nutrisystem success stories hero image

Nutrisystem

Learn about Nutrisystem’s success with review collection to increase their conversion and also creating a sense of community with Q&A.

Read More

This site and our services use cookies and other technologies to collect and/or store information on your computer. Some are essential to make our site work while others improve your experience. Read our Privacy Policy and Cookie Policy to learn more.