Vornado manufactures a broad range of products that enhance efficiency and keep consumers comfortable all year long, including fans, heaters, air purifiers and humidifiers.

Products Used

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Cutting-Edge Products

Vornado releases new products constantly, often to coincide with a change of season and needed a way to collect and share reviews to align with their initiatives.


Flawless Execution

In 2015, Vornado started working with PowerReviews to execute 7 sampling campaigns, for both new products and specific products in their catalog.


Content Generator

Each of Vornado’s sampling campaigns has resulted in a high completion rate of samples sent to reviews written.

Vornado by the Numbers

Review Quality


Reviews collected from sampling campaigns are 44% longer than those collected organically

Response Rate


Of shoppers receiving a sampling wrote a review for a Vornado product

Syndicated Content


Number of reviews syndicated to retail partners

Vornado product page with reviews
Vornado product page with reviews
Vornado product page with reviews
Vornado product page with reviews


vornado logo testimonial

Reviews provide consumers with information about products, beyond the marketing information we’re providing.

Nick Vogel
Online Marketing Manager

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