Let’s face it: modern consumers have A LOT of options. That’s the case whether they’re shopping for clothing, groceries, makeup, toys, or just about anything in between.

So once a brand or retailer earns a customer’s trust (and the initial sale), they’ve got to make it a priority to foster loyalty; it’s well worth the effort. As the business adage goes, it costs five times as much to acquire a new customer than it does to retain an existing one. What’s more, according to Microsoft, loyal customers are five times more likely to repurchase, five times more likely to forgive a mistake, and four times more likely to refer a family member or friend. 

Many brands and retailers have developed loyalty or rewards programs to foster relationships with customers — and drive repeat purchases. And, when done well, these programs can drive some impressive bottom-line results. Per a Bond report, 79% of consumers indicate that loyalty programs increase their likelihood of doing business with a brand. And 73% say that they’re more likely to recommend a brand with a good loyalty program.

But there’s one (often overlooked) way brands can increase the impact of their loyalty programs. That’s by incorporating user-generated content (UGC) like ratings and reviews, photos and videos into their existing loyalty programs. 

Let’s explore why brands should incorporate UGC into their existing loyalty programs — and how to go about doing it. 

Loyalty and UGC: A Match Made in Heaven

According to a report from Accenture, more than 90% of companies have some form of customer engagement or loyalty program. For brands and retailers, these loyalty programs are typically based on transactions. For example, Ulta, a beauty retailer, awards one point for every dollar spent. And once the shopper accumulates a certain number of points, they can redeem them to receive a certain number of dollars off a future transaction. 

It makes perfect sense to award points for transactions. After all, the ultimate goal of any rewards program is to drive repeat sales. But transactions aren’t the only way to engage with shoppers.

Today, a growing number of brands integrate UGC into their loyalty programs, rewarding consumers for submitting reviews, photos, videos, and other content. Doing so is a great way to engage with shoppers beyond monetary transactions. And these engagements are an effective way to foster authentic relationships with customers — and long-term loyalty.

Incorporating UGC into loyalty programs gives consumers opportunities to engage with a beloved brand in a way that doesn’t involve a purchase. What’s more, these consumers see firsthand that the brand values and appreciates their feedback and UGC contributions — which deepens their emotional connection to it. And of course, getting loyalty points to redeem with a favorite brand is always appreciated.

Of course, rewarding consumers for their contributions of reviews, photos and videos also benefits brands. Perhaps the most obvious benefit is that it helps the brand collect a higher volume of user-generated content. According to a recent survey, over half (59%) of consumers indicated they’d be motivated to write reviews if they received loyalty points in exchange. 

Incentives leading to review submission

The user-generated content submitted by loyalty program customers has the power to positively impact the purchase behavior of future shoppers. In fact, our recent research found that ratings and reviews have become the most influential factor impacting purchase decisions — even above price.

What’s more, an analysis of 1.5MM online product pages from more than 1,200 brand and retailer sites found that there’s a 120.3% increase in conversion when a shopper engages with ratings and reviews on a product page. And there’s a 91.4% lift when a visitor interacts with user-generated photos and videos on a product page.

Combining UGC with a loyalty program also gives brands the opportunity to strengthen relationships with existing customers. This will increase loyalty — and repeat sales. 

A Simple Framework for Incorporating UGC Into Your Loyalty Program

Clearly, incorporating UGC with an existing loyalty program is a win-win for consumers and brands alike. But doing so can seem overwhelming when you’re not sure where to start.

Here’s a simple framework for incorporating UGC into your brand’s existing loyalty program to get you started. 

Determine Which Types of UGC Will Earn Loyalty Points 

You’ve made the decision to incorporate UGC into your loyalty program. The next step is to determine what types of UGC will earn points for customers in your loyalty program. To do this, you’ll need to consider which types of UGC are most valuable for your brand. 

For example, let’s say you’re a cosmetics brand. You regularly analyze the impact of UGC on conversion and have noticed that site visitors who interact with the following types of UGC convert at a rate that’s significantly higher than average:

  • Ratings and reviews
  • User-submitted photos
  • User-submitted videos

In order to generate more of this conversion-boosting content, you decide to award points for submission of these types of content. 

You also know that beauty shoppers turn to social media sites like Instagram for inspiration. So you decide it also makes sense to reward points to those who post photos and videos of your products (and tag your brand) on Instagram (if you use them in your own marketing).

Specify Quantity of Points Awarded for Each Action

Once you’ve decided which types of UGC submissions will be eligible for loyalty points, you’ve got to determine how many points each submission is worth. In order to determine the appropriate value, you’ll need to consider the value of the type of UGC to your brand as well as the level of effort required from the shopper. 

For example, you might decide on the following points structure.

UGC TypeNumber of Loyalty Points Awarded
Ratings and review submission10
Native photo submission15
Native video submission15
Instagram post with brand tagged20
Providing an approved response to a question from a fellow customer20

It’s important to strike the right balance between offering an incentive that’ll entice customers to submit content — while still ensuring that the resulting content is authentic. 

You may also want to consider setting a limit on the number of points a loyalty program member can earn by submitting UGC. For example, you might determine that your customers can earn a maximum of 100 points per calendar year by submitting UGC. That helps ensure customers aren’t submitting a high volume of low quality content just to get points.

Promote Your Enhanced Loyalty Program to Current and Prospective Members 

Your loyalty program members probably know that they receive points for purchases — as well as bonuses for things like birthdays and membership anniversaries. Be sure they also know that they have the opportunity to earn points for submitting UGC.

Send out an email communication to your existing loyalty program members to let them know they can now earn points by submitting UGC — as well as how to do so. And when you send post purchase emails to your loyal customers, make it clear that they can earn rewards for their content contributions. 

In addition, use the fact that you’ve incorporated UGC into your loyalty program as a selling point to get new members to sign up. You can promote this through a number of different channels, including (but not limited to):

  • Your website
  • Email campaigns
  • Paid and organic social media posts
  • In-store signage
  • Your store associates

Collect and Display UGC

The promise of earning loyalty points is enough to make a lot of customers start the UGC submission process. But if they run into any problems while submitting their reviews, photos or videos, they’re likely to abandon the process altogether.

So be sure the entire UGC submission process is quick and easy — and can be completed from any device.  

Once you’ve collected content,  it’s time to display your UGC front and center. Doing so shows the content submitter that you appreciate and value their feedback and content — which boosts positive sentiment and loyalty. And, it makes it easy for future shoppers to find the content they need to make informed, confident purchase decisions.

Remember: when it comes to incentivized reviews, transparency is key. Be sure to display a badge or some small text (such as “Reviewed in exchange for loyalty points”) so it’s clear that the customer received an incentive for their contributions. 

Reward Points to Those Who Submit UGC

Once a shopper has submitted a piece of content (and that content has been displayed), make sure they’re awarded the appropriate number of points. The points they earn from UGC submissions should be reflected in their total points as soon as possible to avoid unnecessary confusion and inquiries.

Streamline the Process with the Right Technology Partners

Incorporating UGC into your loyalty program is an effective way to generate more content and foster loyalty with shoppers. But regularly tracking content submissions and assigning and totalling points for submitting content can be a manual, time consuming process leaving a lot of room for error.

A better approach is to streamline the process by partnering with the right ratings and reviews and loyalty program platforms. Ideally, these two technologies should integrate with each other to make for a simple, seamless program.

For example, our fictitious beauty brand might opt to partner with PowerReviews, a best-in-class UGC platform — with a best-in-class customer loyalty platform like Zinrelo (like our friends at Jelly Belly do), Annex Cloud or Lootly. Because we can integrate these platforms via API, it’s easy to streamline the entire program.

Measure Continuously and Optimize Accordingly 

You’ve successfully incorporated UGC into your loyalty program. But that doesn’t mean you should put it on autopilot from here on out. Instead, be sure to regularly measure performance to understand which parts of your program are working well — and which aren’t. Then, use that data to make optimizations to improve performance.

The right UGC and loyalty platforms will provide you with all of the data you need to understand performance — and make meaningful, impactful optimizations that’ll drive business results. So be sure to ask about the capabilities of any providers you’re considering.

Boost the Impact of Your Loyalty Program with UGC  

It’s less expensive to retain an existing customer than to acquire a new one. So fostering loyalty must be a top priority.

Loyalty programs are an important way for brands and retailers to build lasting relationships with shoppers that lead to greater lifetime value. Incorporating UGC into these programs makes them even more effective — and helps drive bottom line results.

Mallie Keller

Partnerships Manager by day, avid Bravo TV and Sauvignon Blanc enthusiast by night. Mallie is responsible for building, maintaining, and managing long-term relationships with current and prospective partners in User-Generated Content (UGC).

This recording is no longer available, but if you’re interested in getting more information about the Target and PowerReviews partnership, head over here: https://www.powerreviews.com/target/

PowerReviews

2021 Holiday Gift Guide

We’ve rounded up the best-rated products from our outstanding PowerReviews customers. This gift guide is filled with all of the best Top-Rated, Five-Star, Would-Recommend-To-A-Friend goodies spanning all categories and price ranges.

Beauty Aficionado

For the self-care evangelist or the person in your life who has mastered all of the newest makeup trends from TikTok.

Primrose Palette

5
5/5

$55

Best Eyeshadow Palette
@Keebuu
Read More
It might be the best eyeshadow palette I've ever tried! The colors are so freaking buttery it's unbelievable. I love how there is a mix of natural and glam shades. I get lazy and just leave palettes in my drawer. Yet, I feel like I'll be using this one a lot.

Fouroscope: Earth Angel

5
5/5

$36

I only went in for bronzer and got so much more!
@Jessi
Read More
I dont know how long they will carry these but its literally making my routine so much easier. The highlight is BEAUTIFUL. I love the blush too! basically - this is a score and I want 5 more of them lol

GERM FREAK® Kit

4.9
4.9/5

$23

Great on-the-go kit
@Dad
Read More
This was a great kit that had a ton of great things that you can take on the go to stay healthy and safe as you travel. I was really impressed with all that you get and everything in it are things that you will want as you move forward through the pandemic!

Plant Stem Cell and Ceramide Barrier-Defense Moisturizer

4.6
4.6/5

$42

FOR SURE A 5 STAR!!
@Tracy
Read More
* LOVE the smell. * LOVE the look/color. * LOVE the way it glides on. * It's cooling and refreshing to the touch. I can definitely feel the "barrier" traits it has.

Curl Quenching Conditioning Wash

4.7
4.7/5

$56

Took me by surprise!
@Bailey
Read More
This co-wash has helped me extend my time between full washes, and my hair has been so much less dry since I've started using this. Excited to have finally found a co-wash that works for my hair!

Apple Cider Vinegar Hair Rinse Lite

4.3
4.3/5

$35

Impressed !
@Gabby
Read More
I have been using this product for the past couple of weeks and I'm so impressed ! I use it between once or twice a week, leaves my hair super shiny which i LOVE! Has helped my oily scalp and with no irritation !

Let's Melt It Off Cleansing Balm

5
5/5

$18

I WAS SHOCKED
@Powda
Read More
The texture of this cleansing balm is soft and buttery smooth. A little goes a long way and this literally helps the toughest of makeup to just glide right off. I love it and I would definitely encourage everybody to purchase.

L'Huile De Parfum Fragrance-In-Oil

4.5
4.5/5

$72

Hair Luxury At Its Finest!
@Jules
Read More
My hair stylist recommended this product and I am in LOVE. I love that it's a lighter weight oil, my hair has never felt softer and shinier and I LOVE the smell. So excited to try the entire line of products.

Master Mattes™ Liquid Eyeliner

4
4/5

$22

New Favorite
@KC
Read More
best liquid liner ive ever had. it has double the amount of product inside compared to most of its counterparts. doesnt skip, doesnt tug, doesnt lift color youve already put down and doesnt dry out quick. Love LOVE

GINZING™ Vitamin C & Niacinamide Eye Cream

4.4
4.4/5

$34

AMAZING EYE CREAM!
@Miriam
Read More
This eye cream is fantastic, it really has helped depuff my eyes and helped with my dark under eye area. It smells really good too. The scent helps you alot in the morning. I love it. It really does at it says it leaves your eyes looking rested and refreshed. 100% recommend you'll love it too.

Lavender Dreams Overnight Lip Mask

4.4
4.4/5

$12

Best Lip Mask
@Anna
Read More
Love this way more then the expensive lip masks I've purchased. Not sticky but definitely moisturizing. I layer it on every night and have very smoothie lips every morning.

Hobbyist

For those who can't get enough HGTV, are creative, crafty, and always up to learn a new skill.

Chromaflow Pencils, Set of 12

4.9
4.9/5

$15

Chromaflow colored pencils
@Ambie
Read More
The pencil lead itself was soft and easy to work with. You could build up the value of the color and also layer other colors on top of it without too much blur. I really enjoyed using these and I'm looking forward to creating more art with them.

Cordless Combination Kit, 12.0V

4.9
4.9/5

$357.15 $184

Suprising power and performance from 12v
@Jim
Read More
This driver, and the M12 Fuel drill is amazing. It is super small. It has full power. Great battery life. This is a must buy for not only home owners and minor DIY, but for the Pro. In fact, I might get another one just to look at in admiration.

Raspberry Donut Bath Bomb Kit

5
5/5

$55

I WOULD RECOMMEND THIS KIT
@ Darlene
Read More
This is the first bath bomb that I made. The kit was easy to follow and the donuts look so cute. It was making everyone want a donut!

TASCAM TH-300X Studio Headphones

4.1
4.1/5

$150

Studio-ready, great sounding 'phones
@Bufe
Read More
These headphones look, feel, and sound like professional gear. They're really comfortable, sound crystal clear with plenty of bass, and with well-produced music, the stereo imaging is just great. Don't know about the 200 model, which looks to be on sale these days, but these 300's are worth every penny

Bluprint Eastival Shawl Knitting Kit

4.7
4.7/5

$70 $30

I would order another kit from WEBS today!
@R
Read More
It has been 20+ years since I have knitted and I am so grateful that I began again with this kit from WEBS. The yarn, pattern and supplies came in one package and they are excellent. I hope to have the shawl completed within a couple of weeks and have been tempted numerous times to order another project right away!

21" STACCATO RIDE

5
5/5

$439.95

My Holy Grail ride cymbal
@Johnny
Read More
I've been looking for a long time for "the" cymbal. Well, this cymbal has everything I've been looking for. I love this cymbal. I have used it at a few recent gigs and it is perfect. I've used it in a small trio setting, as well as with a larger, amplified band. It can cut when needed and in a small setting can be played quietly. Very controllable. The sound is as beautiful as it looks.

Entertainer

For the foodie and/or hosts in your life. The ones who are always happy to have Thanksgiving at their house, which (somehow?!) is always clean.

Classic Blue Spruce

4.6
4.6/5

$799

We love our Balsam Hill Tree
@Erin
Read More
We love our tree. We have always cut our Christmas tree down every year and love the tradition but not the mess. This year our tree died just before Christmas. It was awful. I ordered a tree from Balsam Hill and it was there in 2 days. We put it up - it was so easy and so realistic. The most beautiful tree we've had, real or fake. It is gorgeous.

Indoor Snowball Fight Game

5
5/5

$10

This is such an AWESOME family game!
Read More
I bought this on a whim while shopping - I thought it was SUPER creative and imagined a big basket of indoor snowballs out for holiday decorating and impromptu fun! I wasn't disappointed! me and my kids TOTALLY enjoy these! I am going back for the whole line of supplies and definitely getting more snowballs!

Wagyu Beef Filet Mignon

4.2
4.2/5

$50

WOW!!
@Mary
Read More
My son introduced me to the Wagyu strip steak and I thought it was wonderful - but the filet takes flavor to a new level! I pan fried them on the stove to medium rare and it simply melted in my mouth! The beef flavor was so intense and even my husband's steak, done to medium well, was incredibly juicy. I will definitely purchase these again!

Holiday Scented Wreath

4.6
4.6/5

$75

A very full, scented wreath
@Karen
Read More
The wreath was full, pleasantly scented that was reminiscent of the early American time it represents! I added a somewhat muted burlap bow that would honor the time period but not overpower it. I wanted to not draw attention to its muted colors, but to highlight it hanging in front of my large Oak display cabinet!

Tuckernuck Tumblers (Set of 4)

5
5/5

$64

Perfect Gift
@Monica
Read More
Perfect classic set of tumblers. Bought them for my sister and she loved them! The topiary is my favorite!

Abbazia Moscato Rosé Dolce

4.8
4.8/5

$13

Great Wine
@Kim
Read More
This is the best pink Moscato that I've ever had. I just purchased 30 bottles. I hate when they are out of stock!

Round Nesting Trio Containers

4.7
4.7/5

$32.95

A MUST HAVE!
@Jolie
Read More
Wow! I'm so impressed with the amazing quality! This is a must have for everyone! Extremely helpful for new parents as well! Safe and non toxic! You won't be dissapointed!

King Comice Pears and Havarti Cheese

5
5/5

$45

Every. Single. Christmas!
@Gayle
Read More
The only problem with these pears is they ruin you for every other pear in the world. LOVE LOVE LOVE these pears.

The Truffle Collection, Premium Chocolate

5
5/5

$30

Beautiful & Delicious
@Tanya
Read More
We decided this year to gift Ethel M chocolates for Christmas gifts. The presentation & quality of the chocolates exceeded our expectations and we are excited to share the gifts with our families.

Custom Cardboard Cutout, 3ft

4.4
4.4/5

$30

Happy Birthday Parade
@Elizabeth
Read More
The Coronavirus recently forced us to have only a birthday parade due to the Coronavirus. I bought a picture of her sitting and put it inside a car I had bought for her so when they came by my house, she saw herself driving the car. She loved it!!

Ivory With Red Plaid Snowflake Pillow

5
5/5

$18

LOVE this reversible pillow
@Magic
Read More
Once winter is over, the pillow doesn't have to be put away. Just flip it over & enjoy the plaid side the rest of the year. In my photos attached, the picture above the couch, the solid red pillow along with the new plaid snowflake pillow reversed, are ALL from At Home.

Fitness Fanatic

For the energizer bunny, the one who is always on the move and never says no to a competition.

Outdoor Cap MLB Mesh Baseball Cap

4.7
4.7/5

$11.95 - $24.95

Great hat!
@Hunter
Read More
I bought a few of these hats for my assistant coaches. They are great quality. These are more of the snapback style than the traditional style hat.

Marker Griffon 13 ID Ski Bindings 2020

4.8
4.8/5

$170

Bullet proof bindings
@Vinny
Read More
So I've been a Marker head pretty much my whole skiing life. These things are pretty much bullet proof and EVOs pricing can't be beat. I'm a hard core skier and tough on my equipment. These won't disappoint!!!

Cypress DX Road Bike

4.9
4.9/5

$690

Fast and comfortable ride. No more pain in my hands!
@Jivin
Read More
I am an older cycler and have owned many bikes over the years. I cannot handle being all hunched over with my weight bearing on my shoulders anymore. This bike the Cypress DX has made cycling awesome again. It is so comfortable and well made.

Large Oval Trampoline

4.9
4.9/5

$1799

Awesome product!
@Sarah
Read More
Love this trampoline, it gets our girls outdoors & they use it everyday, we all do, the size is great although in hind sight I maybe would have opted for large square or jumbo as our yard is huge, but this size is great at keeping less kids on it which in return is safer!

MCC Plus4 Golf Grip

4.9
4.9/5

$11.49

I love this grip!!
@Master
Read More
I looked for alternatives and these caught my eye, literally as it comes in some very nice patterns and has the alignment aids that are staring you in the face (but melded into the design). Went and played my first round and boy the alignment helped greatly and I broke my first 100 with a 94!!! Definitely recommend these bad boys!!

G LE 2 Anser Women's Putter

4.8
4.8/5

$220

Very Nice Putter!
@Freddy
Read More
Bought this as a gift for a beginner golfer and she absolutely loves it. The adjusting mechanism is smooth and sturdy, so no worries as she figures out what length works best for her as she developed her stroke. Great feel, nice weight distribution and a stylish look. Very happy with the purchase.

Fox Speedframe Pro MIPS Helmet

4.9
4.9/5

$215

Definitely recommend this helmet!
@Monique
Read More
Love this helmet! Fit and comfort - excellent! The magnetic buckle closure is awesome!! 5 stars!

Korsa Static Run 1/2 Zip

4.8
4.8/5

$55

Comfey
@Stacey
Read More
Soft comfy and does not get in the way. Great for Florida weather. Light weight so can use in summer or winter. Love the length of the sleeves and allows for you to slip thumbs through or wear like a typical long sleeve.

Fashionista

For the trendsetter, the clotheshorse or those who "don't have anything to wear" despite a closet that is bursting at the seams.

Ultra High Rise Elation Tight

4.8
4.8/5

$89

My ultimate Favorite Leggings
@Debra
Read More
This is my third pair & I can't begin to tell you how flattering they are & how much I absolutely love them! They stay precisely in place during vinyasa yoga classes, all of my workouts & long hikes. And I love how soft they feel against my skin. I promise you'll be amazed at how great they look & feel!

Interlok French Wire Earrings

4.9
4.9/5

$42

Love these earrings
@Janet
Read More
Since I have long hair, most of my earrings tend to get lost and are not visible. These are so perfect and really stand out. Lately I've received many compliments on these earrings specifically and they look fabulous.

Easy Spirit Taite2

4.3
4.3/5

$70

Very Cute!
@Robin
Read More
These sandals are so cute! The wide width is truly a wide width. Nothing more annoying than buying a wide shoe and your toes won't fit. Looks great dressed up or down. Put them on as soon as I got them and didn't want to take them off.

Classic Australian Merino Sheepskin Slippers

4.8
4.8/5

$99

Best slippers EVER
@Debbie
Read More
These are WARM slippers! I live in New England and they're perfect for those cold days and nights. The fit is perfect which actually surprised me. I'm a tennis player with a size 10 wide foot. They are snug but not tight. I'd buy these again!

54 Gold Jacket

4.8
4.8/5

$240

I would recommend this jacket to a friend
@Daniel
Read More
I really like this jacket I purchased from Refrigi Wear. Definitely a well-built piece of clothing. I just took my motorcycle for a ride and it was 45 degrees at best and this jacket kept me nice and warm.

Uno 2 - 2nd Best

4.7
4.7/5

$80

Cute Shoe!
@ Katlyn
Read More
Simple, cute shoe! Love the mauve color with the periwinkle blue.

Lumbar Pack

4.8
4.8/5

$35

Perfect bag for city to trail
@Connor
Read More
This is perfect for running around DC. Just throw my keys, sunglasses, phone, and wallet in here and don't worry about them through out the day. Also great on my hikes through Shenandoah! Multipurpose and holds just enough!

Waterproof Chukka Boots

4.6
4.6/5

$165

Perfect Fit half Size Down
@Max
Read More
Excellent Craftsmanship - Excellent Fit !! To be totally honest I did not know what to expect when I ordered this design. It is undoubtedly the best pair of Chukka Boots I have in my arsenal.

Human/Fur Babies

Fur babies, actual babies- whatever "baby" means to you!

Boho Chic Luxe Developmental Gymini

5
5/5

$120

I want to gift this to all my new mom friends!!
@Mackenzie
Read More
It's so cute and fits right into our living area, while having tons of activities to do! I love that the milestone cards also explain different activities that best fits their current milestone! He loves the mirror the most, staring at himself is so fun! ❤️

Rock With It Giant 8-Foot Inflatable Dome Rocker

4.6
4.6/5

$149

I would definitely buy this again
@Celeste
Read More
Well it doesn't do the dishes but the grandkids that once we're bouncing off the walls..... Now bounce off their giant space ship!!!! (Because it looks like a ufo) can you please make a bigger version for us adults????? PLEASE!!!

Spike the Fine Motor Hedgehog

4.7
4.7/5

$16

Great attention holder!
@Parent
Read More
My son received this as a gift at about 15 months and instantly was engaged with it. It was so cool to see him slowly learn how to put the pieces in, and which side needed to go in first. We pull this toy out anytime we need him to sit and play for a few solid minutes and he loves it.

3 Sprouts Elephant Toy Storage Box with Handles

4.9
4.9/5

$30

Cute and functional toy storage
@Meg
Read More
I bought two of these to store my toddler's toys; they are good sized, fold down with no problem if you want to move them around or store them away, and are safe (the canvas material won't hurt my child if she bumps into it, gets her hand inside of it, etc.). Very cute designs too in attractive colors.

Dog Hydrate 4 Pack

4
4/5

$11.96

my dog absolutely loves this stuff
@Catherine
Read More
Because the vet said we needed to get him to drink more water, we started feeding him chicken broth throughout the day, but after a few months, he started to tire of it. Then we found Nulo! He loves all four flavors and drinks it faster than he ever drank the broth. I'm so glad we found this stuff!

New Parent Kit

4.9
4.9/5

$86 $77.50

AMAZING!
@Nick
Read More
I bought this set for a a couple who were welcoming their first child and it didn't just meet expectations, it beat them! Every product was safe, easy and reliable. It was worth every penny. Now their second child is due next week. I think it's time to send another set!

PAW Patrol Magnetic Jigsaw Puzzle

4.8
4.8/5

$9.79

Amazing!
@Awillis
Read More
My 5 yr old son loves puzzles but what makes this one even better is that its magnetic. The puzzle pieces won't move around accidentally. I love that it also has more than one puzzle.

8-in-1 Multifunctional Supplement Bites for dogs

4.9
4.9/5

$26.97

Go buy these
@Brii
Read More
My puppy like most always wants treats, And at least with these she's getting stuff that a good for her as well

Gadget Guru

Gifts for techies, gamers, those who see Inspector Gadget as an aspirational figure, and those who get their power from gadgets requiring a power source.

Lyric Therapeutic Massager

4.9
4.9/5

$200

Mama Approved!
@Alecia
Read More
I'm a mother of a 3-year-old and pregnant with my second child, so I work up a lot of aches and pains chasing around my little one in this physically demanding phase of life! The pain relief setting is a lifesaver and the calm setting helps so much in getting ready to battle 3rd-trimester sleep woes nightly. It really helps with pain and stiffness without being overly aggressive. I can't wait to gift my mom, best friends, and mother-in-law with Lyric.

Model Three Wine Preservation System

5
5/5

$149.95 $107.97

I would definitely buy this product again.
@Ian
Read More
I am very happy with the Coravin Model three. It works exactly as advertised. We mostly use this tool to choose between wines to drink when we have guests. It's great for sampling three or four bottles before choosing which one to drink. We have only kept wine for about a month once it has been tapped and only with screw caps so far. Is a great tool for wine lovers. I highly recommend it.

Infrared Electric Fireplace Entertainment Center

4.7
4.7/5

$1,500 $1,150

Worth the price for sure!
@Wendi
Read More
Love, love this fireplace! Husband had it put together when I got home. There was a small chip on one of the corners but I am just going to touch it up with a marker as others suggested in their reviews. It is so pretty! I am glad I chose this model. I have not tried the glass it came with yet but want to.

High Performance Swivel Upright Vacuum

4.7
4.7/5

$140

Excellent on ALL Types of Flooring!
@Amanda
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I absolutely love my Hoover Vacuum! I can honestly say this is by far the best vacuum I've ever used/owned!! My home is 1/2 carpet/rugs and 1/2 hardwood/tile floors, and this vacuum does an amazing job of cleaning EVERY type of flooring in my house. It's just a fantastic vacuum that I would recommend to anyone! I have absolutely no complaints.

One: Smart Speaker

4.1
4.1/5

$219

Amazing sound !!!
@William
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By far the best sound ever. Nothing compares with Sonos audio quality.

Presidio Perfect-Clear Glitter + Grips Case

4.7
4.7/5

$55

I love this case!
@Terra
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This fits my iPhone 13 pro max perfectly! I love that it's clear so you still see the pretty blue color! The the glitter gives it a nice subtle shimmer! I highly recommend this case!

Paige Thulin

USAUK