How to get shoppers from start to finish –browsing to conversion.

Like a game of chutes and ladders, the modern customer journey is full of twists, turns and multiple channels. Below are some quick tips for brands based on our recent customer journey survey of ~13,000 US consumers.

When it comes to UGC, there are a lot of industry benchmarks out there — from what’s considered an ideal star rating to the number of reviews customers expect to see (in fact, we extensively cover those benchmarks here).

Knowing the industry benchmarks is an essential first step. To take your UGC strategy even further, however, you need insights into your particular niche. What other brands are your customers considering? How do consumers feel about their products in comparison to yours? Do your competitors have more reviews than you, or higher ratings?

To boil it down: how exactly do you compare on the digital shelf – be this on search engines, retail channels and so on – to your competitors?

Having the answers to these questions — and taking action on them — is the only way to truly stand out. Fortunately, customer product reviews contain the information to help you find these answers.

Read on as we share seven key metrics to watch to better understand your competitor’s product performance and brand health.

1. Brand Health Score

What is it?

This provides an overall score of Brand Health, out of 100, based on five weighted factors: review volume, review rating, review length, review recency, and reviews per product.

Why it matters:

Knowing your Brand Health Score gives you a quick, bird’s-eye view of the review footprint of your brand.

How to improve yours:

To improve your Brand Health Score, increase review collection across the board, paying special attention to products with fewer reviews and lower ratings. Implement a review meter and prompt questions to encourage people to write longer reviews.

2. Brand Health Rank

What is it?

This report shows you where your brand ranks among your competition, based on Brand Health Score. You can also see how your Brand Health has changed over time.

Why it matters:

Understanding how your brand ranks among your competition can help you pinpoint where and how your competitors are outperforming you. You can see if they have increased review collection, for instance, or improved their star ratings.

How to improve yours:

Research the competitors who are ranking above you. Consider them a source of inspiration for improving your own UGC strategy. How are they collecting and displaying reviews? What tactics can you adopt to take them on and ultimately usurp them?

3. Review Count

What is it?

This is the total number of reviews a brand has across all of its products.

Why it matters:

Review volume is a key consideration for consumers, and can be the deciding factor in whether a consumer purchases from you or a competitor. If two products have the same star rating, 64% of consumers say that they are more likely to purchase the product with more reviews.

How to improve yours:

In the Brand Health Rank report, you can see how many reviews you have compared to your competitors. Run a sweepstakes or sampling campaign to generate new reviews quickly and beat out the competition.

4. Key Themes

What is it?

These shows you the number of mentions, review rating, and sentiment around custom themes important to your business, such as packaging or price.

Why it matters:

This type of sentiment analysis shows you at a glance how customers feel about important aspects of your brand, such as product quality or price. You can analyze key themes for your brand as well as your competitors, giving you insights into areas you can improve and opportunities to stand out.

How to improve yours:

If you notice a high number of negative reviews related to a theme, dig into the reviews to understand what your customers are complaining about, and take action to remedy those complaints.

Alternatively, you may notice all of your competitors share negative sentiment in a particular area, such as packaging. If you develop and launch a next-level packaging experience, that could become a key differentiator for your brand.

5. Top Topics

What is it?

These are the top words people use in their reviews around a specific topic, organized by positive vs. negative sentiment.

Why it matters:

When you have a lot of reviews, it can be challenging to review them all in depth. The Top Topics Report does the heavy lifting for you, enabling you to zero in on the top words people are using in their reviews in relation to a specific topic, such as customer service, price, or size. You can view the Top Topics for your brand as well as your competitors, providing insight into what they are doing well or not so well.

How to improve yours:

Review your Top Negative Topics to understand what you need to prioritize fixing first. Then, review your competitors who rate positively around those topics, or look at your Top Positive Topics, to brainstorm ideas for a solution.

6. Average Review Rating

What is it?

This is the average star rating among all the reviews for a product or brand.

Why it matters:

By reviewing your competitor’s average star rating — or by dialing down to their average star rating by product — you can get a sense of how consumers feel about your product compared to the competition.

How to improve yours:

To improve or maintain a positive review rating, regularly request reviews via a post-purchase email campaign. To improve a negative rating, review the common issues and work to address them. Then, once you’ve implemented improvements, spin up new reviews with a sweepstakes or sampling campaign.

7. Product Sentiment by Retailer

What is it?

The Retailer Product Sentiment report offers all the above competitor analytics — review count, star ratings, and sentiment — on a retailer-by-retailer basis. It's focused on UPC/SKU as opposed to category to provide the most meaningful product comparisons.

Why it matters:

This report reveals how your customers really feel about your brand and products, on any marketplace where your products are sold online. With this report at your disposal, you can uncover why a product isn’t selling as well on a particular retailer, or what attributes of your products drive negative reviews.

Brands can also use this report to build a story at a retailer around why a certain product may bring in more incremental revenue to the category based on consumer sentiment.

How to improve yours:

Watch out for red flags (negative sentiment) around key topics or themes. Address those issues, and then run a dedicated review campaign for that retailer to improve your star rating.

This report can also be a useful tool when building your product development or marketing strategy. For example, the Key Themes section shows where more positive and negative sentiment is being bucketed. Your marketing and sales teams can then use this information to guide which product features they choose to focus on, based on how their sentiment compares at the retailer level.

Stay ahead of the competition with brand health analytics

With Brand Health Benchmarking, you can quickly compare your performance with your competitors, unlocking insights and opportunities that enable you to push ahead and win big.

If you’re a current PowerReviews customer, great news: you can access all of these metrics using our platform. Not yet a PowerReviews customer? Learn how we can help you do more with UGC.

Bracket buying - the practice of buying multiple sizes, styles or versions of a product with the intention of returning all but one - has been a common side effect of free returns many brands and retailers offer for online purchases

The cost of returns

Of apparel and shoes purchased online are returned

0 %

Source: RetailWire

Projected cumulative value of returns last year (equates to 17% of all purchases, 11% increase from prev year)

$ 0 B

Source: NRF

Percent of returns that can be sold at full price

0 %

Source: Gartner

The WSJ and CNBC among others have reported that the free returns are soon to be a thing of the past. But the problem is consumers - and especially high income shoppers - love them…

Free returns are critical

of consumers say that free returns are a critical consideration when shopping online (second only to free shipping)

0 %

of consumers with household income of over $100,000 say that free returns are a critical consideration when shopping online

0 %

of shoppers say they never return online purchases

0 %

Source: Returns in Retail 2021

Overwhelmingly, shoppers say that having access to user-generated content — including reviews, Q&A, and images and video — would have made them less likely to return a product.

UGC: A retailer’s answer to lower return rates

Say reading ratings and reviews make them less likely to return online purchases

0 %

Say reading user-generated questions and answers make them less likely to return online purchases

0 %

Say viewing user-generated imagery and videos make them less likely to return online purchases

0 %

Source: Returns in Retail 2021

Better, more detailed reviews lead to more informed buyer decisions, meaning fewer returns

How often do consumers read entire reviews?

Source: Key Information Shoppers Look For in Product Reviews

A given review might include many details, including a title, written commentary, demographic information of the reviewer, and visual content – among other things. Which of these details do shoppers value most?

What information consumers value when reading reviews

A picture/image of the product from someone who has used it

65%

Longer, more descriptive reviews

59%

Stories and accounts that relate to and are consistent with how you intend to use the product

57%

Aggregated pros and cons pulled from all the reviews submitted

54%

“Most positive review” vs “most negative review” pulled from all reviews submitted

45%

The tag/badge signifying how the reviewer obtained the product

42%

A video of the product from someone who has used it

36%

Demographic profile information

19%

Longer, more descriptive title

17%

Source: Key Information Shoppers Look For in Product Reviews

The quantity of reviews available for a given product matters to shoppers.

But what number should you aim for, and how does review volume impact conversion?

Reviews drive more shoppers to your site

Drive more traffic to your product pages by increasing review volume.

Source: UGC Benchmarks: Review Influence on Online Traffic to Product Pages

No reviews = no good

If there are no ratings and reviews for a product, who would be less likely to buy it?

Overall

80%

Boomers

70%

Gen X

78%

Millennials

86%

Gen Z

90%

Source: The Power of Review Volume & Recency

More reviews = more buyer confidence

Is review volume more important to shoppers when purchasing from a new-to-them brand or product?

Overall

71%

Boomers

61%

Gen X

68%

Millennials

76%

Gen Z

84%

Source: The Power of Review Volume & Recency

25 reviews per product is the bare minimum

More than half of customers require 25+ reviews to feel comfortable making a purchase.

Minimum Review Volumes Required To Make a Purchase

What is the MINIMUM number of reviews a product needs to have for you to feel comfortable purchasing it?

Source: The Power of Review Volume & Recency

Consumers have high expectations–meeting them pays off

Conversion lift relative to number of reviews displayed

Conversion Lift Relative to Number of Reviews Displayed

0 Reviews Displayed

1-100 Reviews Displayed

76.7%

101-250 Reviews Displayed

143.2%

251-500 Reviews Displayed

166.4%

501-1000 Reviews Displayed

172.1%

1001-5000 Reviews Displayed

224.7%

5000+ Reviews Displayed

292.6%

Source: Ratings & Reviews Benchmarks: Review Volume

Bottom line: Review volume is one of the top factors shoppers consider when reading reviews, second only to star rating. There’s no magic number, but typically the more reviews the merrier.

Three ways you can increase review quantity without sacrificing quality:

PRIORITIZE

Make it a priority to collect a high volume of reviews for the products in your catalog, and if you are a brand, leverage syndication networks to share natively collected reviews with retail partners.

NO PRODUCTS LEFT BEHIND

To avoid launching a product without reviews, run a pre-launch product sampling campaign which involves distributing samples prior to launch, and then asking consumers to share their feedback by writing a review.

GET CREATIVE

While email is the most common review collection method, there are others. Asking for reviews via text message and on store receipts are two such examples. Are you maximizing your opportunities to ask for reviews?

The Road to Higher Quality Reviews Starts at the Collection Form

Consumers consider a ton of different factors when making purchase decisions. But today, ratings and reviews are critical. In fact, ratings and reviews are even more important than things like price and free shipping.

Consumers consult reviews whether they’re shopping online, in-store, or a combination of the two. This content boosts their confidence – and makes them more likely to convert. Those who interact with ratings and reviews convert at a rate that’s more than 108% higher than average.

What’s more, ratings and reviews empower consumers to find the products and services that fit their unique needs and use cases. This leads to happy, more satisfied customers – and fewer returns for brands and retailers.

One thing’s for sure: ratings and reviews are a win-win for brands, retailers and consumers.

But not all reviews pack the same punch. To illustrate this point, take a look at these two five-star reviews for the same pair of shoes.

The first review lets us know the consumer liked the shoes. But the second review provides rich detail about why the shopper loved the shoes – and does a better job helping future shoppers.

But what can brands and retailers do to start collecting more of that second type of review? In other words, rich, detailed reviews that boost conversion and fuel informed purchase decisions?

Optimizing your write-a-review form is key.

What is a Review Collection Form?

As the name suggests, a write-a-review form (at PowerReviews we call it the “Write-a-Review” – or WAR for short – form) is the form a consumer uses to write and submit a review.

They might reach this form by clicking on a post purchase email or text message. Or, they may navigate it on their own by clicking the “write a review” button on a product page.

Review Collection forms vary – a lot. Some only require a consumer to indicate a star rating, while others include many other required and optional fields. While all this information can be extremely valuable in its own right, we know consumers look for more.

In fact, research highlights how 99% of shoppers look beyond basic summary information at the top of product pages to read the actual review content. And – digging deeper – 58% say a star rating alone isn’t as valuable as a star rating with an accompanying review.

So building your Review Collection form in line with these consumer preferences is a must if you want to maximize the impact of your UGC on traffic and conversions. Ultimately your entire Ratings and Reviews program will only be as good as the data and information you collect.

Because – at the risk of stating the obvious – you can only display the content on your site and specifically on your product pages that you capture in the first place.

Just about all ratings and reviews providers offer an “out of the box” Review Collection form. But be sure to ask your provider if there are opportunities to customize your Review Collection form to suit your unique needs. Doing so can help you generate better quality reviews – and enable you to realize all the benefits outlined above.

What to Include in Your Review Collection Form

Optimizing your Review Collection form is key to increasing review quality. But what exactly should you include in yours?

There’s no easy answer. It really depends on your industry and what works for your brand.

The first step is to determine the types of information that will be useful to consumers considering your products. This is data you’ll want to incorporate into your review display, so you’ll want to include questions that address it in your Review Collection form. In addition, consider data you’ll leverage internally to improve products, experiences, or internal operations.

That said, there are common elements across the most effective Review Collection forms. In this guide, we’ll explore the elements you’ll want to consider when building (or optimizing) your Review Collection form, based on our experience helping more than 1,000 brands and retailers collect and display high quality reviews.

Remember: best practices (especially those for your industry) are a great place to start. Then, you can measure and optimize from there to get the best results.

The Basics

When it comes to Review Collection forms, there are five basic questions to include. Think of these questions as the foundation from which all Review Collection forms are built. They’re must-haves.

At the end of the day, it’s up to you to determine which of these fields are required and which (if any) are optional. However, it’s best practice to make all five fields required. This is especially true for brands that syndicate their review content to retailers. That’s because all five are required for syndication.

1. Rating

The star rating a shopper assigns to a product, on a scale of one to five.

Star ratings are really important to shoppers; 77% say they consider the average star rating when reading reviews. So it’s important to collect them in your Review Collection form

Typically, a product’s average star rating is displayed at the top of the product page – alongside the number of reviews for the given product. This review snippet helps the shopper determine whether to explore the product further or look for other options.

2. Headline

The headline of a review is kind of like the title of a book. It helps shoppers determine whether they want to read the review itself.

At PowerReviews, we require a specific headline when a shopper submits a review. Be sure this is a field you include in your Review Collection form.

Other vendors allow brands and retailers to instead publish the first few words and/or characters of the review in its place. We don’t recommend this because the headline acts as the customer’s opening thought/recommendation on which they can elaborate on as they write their review.

And then when the review is published, it’s also super informative in determining whether shoppers decide to read the review or not.

3. Comments

There’s no getting away from it: comments are the review. They provide the “why” behind the star rating. They offer reviewers the opportunity to share their specific sentiment(s) on the product under consideration.

Shoppers scrutinize this content to identify answers to questions on more intricate details that ultimately determine whether they buy or not. For brands and retailers, they also offer deep insight on customer sentiment specific to that product.

It’s important to collect this written commentary within your Review Collection form. In fact, we feel very strongly that this should be a required field on all Review Collection forms. Research tells us nearly all shoppers look beyond the basic summary information in a review to read the actual content at least sometimes.

That’s because comments provide context for star ratings – and can allow future shoppers to find reviews that speak to their specific needs, concerns, and use cases.

Later on, we’ll share some best practices for encouraging shoppers to provide longer, more detailed commentary in this field.

4. Nickname

A nickname is how a reviewer is identified and is typically displayed with the review to reinforce that it was written by a real person.

Because the bottom line is: Consumers value reviews because it’s content written by others like them, without any motive. Displaying the nickname adds a human element to the review.

As such, the nickname is a foundational field to include in your Review Collection form. Some brands request the first name and last initial – and others allow more freedom. It’s really up to you to determine what’s in line with your brand.

Worthy of note: PowerReviews enables you to change these headlines to be whatever you want. However, there is a balance to be struck: we are very careful to ensure the privacy of your customers and recommend not capturing a reviewer’s full name for this reason. With that being said, our sophisticated moderation techniques mean PII is extracted from a review before it’s published.

5. Location

Location is another important, basic element to include in your Review Collection form. Again, this information helps convey to future shoppers that this is a real review written by a real person.

In addition, geographical location can be helpful for shoppers looking for relevant content. This is especially true for certain product categories. For example, consider a Chicago-based consumer shopping for winter boots. They’re likely to value reviews written by other Midwesterners, as they experience a similar winter climate.

Review Meter

Remember when we said longer, more detailed reviews are more helpful to shoppers? Well, it’s a claim backed by data. A survey found that just about all (97%) of consumers seek out longer, more detailed reviews at least sometimes. And 68% say they do so always or on the regular.

Consumers Seek Out Long, Detailed Reviews

When you read reviews, how often do you actively seek out reviews that are longer in length and contain more detail?

When reviewers provide a lot of keyword-rich details, future shoppers are more likely to find content that’s relevant to them. For example, a consumer with sensitive skin might seek out reviews for a cosmetic that specifically speaks to how it works for those with sensitive skin.

Including a review meter in your Review Collection form can help you generate more of those long, detailed reviews that fuel great purchase decisions.

Essentially, a review meter is an interactive character count that appears below the comments box in the Review Collection form. As the reviewer types, that little green bar grows. When the review reaches the ideal length (you choose what that is), the meter lights up to let the shopper know they’ve written a great review – and to keep going if they’d like. It’s super satisfying to the customer – and a powerful way to generate longer reviews.

Helper Text

Writer’s block is a thing – for novelists and review writers alike. A consumer may be willing to write a review. But faced with that big blank comments box, they just don’t know what the heck to write.

The result? They abandon the process altogether. Or, they write a super short, less-than-helpful review.

One simple way to get the creative juices flowing (and get shoppers to write longer, more detailed reviews) is to include some helper text in the comments field. This text serves as writing prompts for the reviewer.

For example, the comments field of this Review Collection form for a skincare product asks the shopper to consider:

With PowerReviews, this can be completely customized. Maybe feedback from your customers highlights a desire for specific information about a specific feature of your product. With this text, you can capture more of this detail in your reviews.

Native Image and Video Collection

When consumers shop online (which they’re doing a lot lately), they don’t have the benefit of seeing and touching a product in person. Visual content, including photos and videos, helps bridge the gap.

Brand-provided photos and videos are helpful to shoppers. But increasingly, they want to see content from others like them. A survey found that 77% of consumers always or regularly seek out photos or videos from others who have purchased a given product.

As such, customer-centric brands make it a priority to prominently showcase user-generated visual content on their product pages. A common way to do this is to feature a visual gallery with shopper-submitted photos and videos.

Brands who prioritize user-generated imagery reap some big benefits. Site visitors who interact with user-generated imagery on a product page convert at a rate that’s more than 106% higher than average!

Power Pro Tip There is a 106.3% lift in conversion among visitors who interact with user-submitted imagery on a product page

But in order to display this content, you must first collect it. The best way to do this is through the Review Collection form.

If user-generated content is a priority for you (hint: it should be), then be sure to add a field to your Review Collection form that allows reviewers to easily submit it. Allow them to submit the media natively – or from their social media accounts.

The Bottom Line

A review might be a few words long – or a few paragraphs. But at the end of the day, what the reader really wants to know is whether or not the reviewer recommends the product in question.

Many brands and retailers get this. It’s why they feature the percentage of reviewers that recommend a product at the top of their review display.

Where do brands and retailers get this aggregated data? You guessed it: their Review Collection form.

So, be sure to include a section in your Review Collection form that asks whether the reviewer would or would not recommend the product in question to a friend. Future shoppers are sure to factor in this information when deciding whether or not to explore the product.

Customized Questions

Up to this point, we’ve focused on key elements of Review Collection forms that are important across all product categories. For example, asking for a star rating or review comments is key – whether you’re selling jewelry or mattresses.

However, each industry and business is unique. That’s why it often makes sense to include additional questions on your Review Collection form.

How many questions should you add? The short answer is, it depends. Here at PowerReviews, we generally recommend adding between two and five additional questions. This allows you to gather the insights that matter to your business and customers, without overwhelming them (by the same token, the form can also be set not to include any additional questions if that is your preference).

So, what additional questions should you add to your Review Collection? Again, there’s no easy answer. You have to consider what data you (or your future customers) will actually use. Consider what data will fuel your review display, and what data you can leverage internally to inform product and customer experience optimizations.

In addition, your ratings and reviews provider should have expertise in your business and your industry. So be sure to ask for their guidance in terms of question quantity, as well as what questions to ask.

Remember: you never want to add questions simply for the sake of adding them. If a Review Collection form is too long (even if a lot of the fields are optional), you’re likely to see a high abandonment rate.

With all that said, here are a few types of questions you may want to consider adding to your Review Collection form.

1. Subratings

The star rating is a key component of a review. However, it requires customers to assign a single number to their overall experience with a product.

Sometimes, brands and retailers want to get more granular feedback about various elements of a given product, including quality, value, durability, and comfort. They do this by adding subratings fields to their Review Collection form.

Displaying this feedback can help future shoppers better assess the product’s attributes. What’s more, this data provides businesses with insights about what shoppers like (and don’t like). Brands and retailers can use this data to fuel product improvements.

2. Size/Fit Questions

A survey found that 89% of apparel and footwear shoppers consider size and fit when considering an apparel or footwear purchase. But these factors are tough to assess when shopping online.

Of course, tools like size charts help. However, many apparel brands and retailers also provide aggregated, customer-provided size and fit feedback within the review display.

If you’re a brand or retailer that sells apparel and footwear, collecting size and fit information within the Review Collection form is a must. The size and fit information you’ll want to collect depends on the type of product. For example, an apparel brand may opt to collect overall fit and sleeve length feedback for tops and jackets, and waist fit for pants.

Displaying this information helps shoppers make better purchase decisions. What’s more, it can dramatically reduce returns, as size and fit issues are a top reason apparel is returned.

3. Service & Delivery Comments

Typically, product reviews focus on the product itself. However, some brands and retailers also want to collect feedback on other aspects of the customer experience – including service and delivery. This makes sense, as the experiences a customer has with a brand can be just as important as the product. As such, optimizing experiences can increase both conversion and retention.

Power Pro Tip 88% of consumers say the experience a company provides is as important as its products or services.
Source: Salesforce State of the Connected Customer 5th Edition

If you’re looking to collect feedback on service and delivery, consider adding a service/delivery comments field to your Review Collection form. But remember: only collect this data if you plan to act on the insights it yields.

4. Tag-Based Questions

Some brands and retailers build interactive review snapshots that provide an overview of all reviews written for a particular product. For example, consumers landing on this product page can quickly determine the product’s pros, cons, and best uses – among other things. Shoppers can then click on any of these elements to hone in on reviews that speak to these specific factors. And research tells us that visitors who filter by these “tags” convert at a rate that’s more than 78% higher than average.

Power Pro Tip Site visitors who filter reviews based on tags convert at a rate 78.6% higher than average.

In order to display this aggregated information for your shoppers, you’ve got to collect it in your Review Collection form. Typically, reviewers are provided with a selection of answers for each question. For example, pre-populated pros for a pair of shoes might include attractive design, comfortable, stylish, breathe well, and durable. The reviewer can also add their own.

A further benefit of including pros and cons in this way is that they can help get a customer’s thoughts/juices flowing. As a best practice, these are typically served up before the review comment. This plants thoughts on the topics they may choose to cover subsequently. For example: if they regard “comfortable” as a pro, they might choose to elaborate on why in their review comment.

5. Merchant Specific Questions

There are certain tag-based questions – such as pros, cons, and best uses – that can be used in Review Collection forms across just about any product category. However, there may be other questions you may want to include in your Review Collection form that are specific to your brand.

For example, a skincare company might opt to include questions about the reviewer’s skin type and skin concerns. That way, the brand can add a feature to their display allowing shoppers to easily find content written by others with similar skin types and concerns.

How do you figure out which merchant-specific questions to ask in your Review Collection form? Consider what information would be most helpful to shoppers trying to decide if your product is the right fit for them.

For shoppers, the ability to filter only on reviews that directly address a personally relevant problem or concern specific to them is very powerful.

As an example, think about skincare products: the capability to filter on reviews by users with oily skin is extremely helpful for shoppers with this skin type. In doing so, they are only served reviews who meet this specific criteria.

6. Email Opt In

There are some instances where it makes sense to collect data in your Review Collection form that won’t be included in your review display – but will be leveraged internally. For example, you may want to include a newsletter opt-in form to your Review Collection. It’s a great way to grow your email list, with little effort.

7. Ask Questions Specific to the Product

If you are a brand that sells different categories of products, you should definitely consider structuring your review collection form in line with this. In the below example, the brand has different forms for its skincare and hair care products. This makes total sense: buyers have completely different concerns when shopping for these items.

In these particular examples, the brand asks specific questions about hair and skin type. Incorporating this information in the review display is extremely informative in a highly personally relevant way for shoppers as they consider purchasing these products.

At PowerReviews, we make segmenting Review Collection forms by category like this straightforward.

When it Comes to Review Collection Forms, One Size DOESN’T Fit All

Displaying a high volume of high quality reviews is a proven way to increase traffic and conversion. Optimizing your write-a-review form is key to increasing both review quality and quantity.

But remember: there’s no one-size-fits all Review Collection form. In fact, a form that performs well for one brand may fall flat for another. And while a review provider’s out-of-the-box form is a great start, it should be customized to fit the needs of your business.

Consider what data is important for both your brand and your shoppers. Then, tap into your ratings and reviews provider to get best practices for your industry. At PowerReviews, we work with more than 1,000 brands and retailers on optimizing review collection methodologies for both volume and quality. Whether you are a customer of ours or not, we would be delighted to offer up this expertise and/or provide guidance on how best to structure your Review Collection forms in order to achieve your overall goals.

Once you’ve created your initial Review Collection form, don’t put it on autopilot. Instead, measure your performance continuously – and look for opportunities for optimization. If you work with the right ratings and reviews provider, these data-based optimizations shouldn’t require a lot of effort on your part.

For example, our solution comes complete with backend consumer interaction analytics to enable you to see which information collected within your reviews drives conversions. Continue to optimize based on what the data tells you to increase the impact of your reviews program.

Social media and the accessibility of smartphones has raised consumer expectations when it comes to product photos and videos.

They now matter. A lot.

Consumers who always or regularly seek out photos & videos prior to purchase

TODAY

0 %

5 YEARS AGO

0 %

Source: How User-Generated Visual Content Became Fundamental to Ecommerce

While brand-supplied visual content has some value, shoppers place more emphasis on photos and videos from other consumers.

And again: this expectation has grown significantly in recent years.

Consumers who find photos from other customers more valuable than photos from brands or retailers

TODAY

0 %

5 YEARS AGO

0 %

Source: How User-Generated Visual Content Became Fundamental to Ecommerce

The presence (or absence) of user-generated visual content can make or break a sale. Younger consumers particularly value this type of imagery and video.

Shoppers who are more likely to buy a product that has reviews that include visual content

OVERALL

0 %

Millennials

0 %

GEN Z

0 %

Source: How User-Generated Visual Content Became Fundamental to Ecommerce

And yet: most products do not incorporate user-generated imagery and video. But those that do have a high volume of them.

Of products have at least one image or video within a review

0 %

average images and/or videos Submitted within reviews per product

Source: Ratings & Reviews Benchmarks: Visual UGC

Bottom line: Consumers want to see photos and videos of products from other people who have bought them.

Three ways you can collect more of this content:

ASK

Clearly ask for photos and videos in your review request and make submitting this content simple and intuitive from all devices.

PRIORITIZE

Even consider allowing visual media submissions WITHOUT reviews.

CURATE

Incorporate photos and videos already being posted of your products on social media into your own marketing and throughout your site

PowerReviews

2022 Holiday Gift Guide

Tis’ the Season! We're back with this year's collection of best-rated products from our outstanding PowerReviews customers.

Find the perfect gift no matter your budget with this jam-packed guide to all the Top-Rated, Would-Recommend-To-A-Friend goodies across categories.

Fashionista

For the trendsetter, the clotheshorse or those who "don't have anything to wear" despite a closet that is bursting at the seams.

Classic Lined Clog

$44.99

4.7

Rated 4.7 out of 5

These are my first pair of Crocs! Adorable too! I love them so much that I have decorated them with a bit of bling. Now everyone I know wants to a pair.

Copeland 42mm Leather Watch

$120

4.7

Rated 4.7 out of 5

He's made comments on Fossil watches and which ones he likes such as this one. I got him one just recently and it turned out amazing. He was so excited when he got it and he hasn't taken it off since.

Pippa Leather Bootie

$148

4.7

Rated 4.7 out of 5

Gosh, the heel is not too high, the leather is the perfect sheen, they are SO classy! They go with almost everything, they're super high quality, I get compliments everywhere I go in them. I could not be happier!

Vented Panama Fedora

$165

Rated 5 out of 5

I have an oblong head so it will take some time to break in and sit properly, not the hats issue....needs some break in time for this noggin....

PolarForce® Parka

$252.33

4.8

Rated 4.8 out of 5

I feel no cold at all it's the best winter gear I've had all my life. Fit is just right.

Woolma 1/4 Zip Sweater

$150

4.5

Rated 4.5 out of 5

It is sturdy, warm, soft and easy to care for. I have been able to wear it throughout the change in the weather and look forward to making it my go to camping sweater. Wish I had bought it sooner!!!

Roadies - Cozy Please

$80

Rated 5 out of 5

Bought these boots for myself (mom), and adult daughter loves them too. They are perfect size boots for thicker socks in winter. They also have fur down into part of the inside of the boot which I like for more insulation.

Slim Straight Chinos

$34

Rated 5 out of 5

Purchased these stylish chinos for work! Talk about compliments! So happy with the colors, the fit, and the style! Great purchase!

Navi Boot

$119.95

4.1

Rated 4.1 out of 5

I got these for my partner as a Christmas gift. Now they're his new go-to outing shoes. He swears they're even more comfortable than his running shoes (a high honor from him). Definitely recommend.

Ezra Slipper

$39.99

4.4

Rated 4.4 out of 5

Got these for my wife who is very particular about slippers. Happy to report they've exceeded her expectations at a very reasonable price.

Aztec Sweater Cardigan

$119.40

4.1

Rated 4.1 out of 5

I love this sweater! It buttons up the front which I love and it has slit pockets on both side… another love! I did go roomy, I'm usually a small but opted for a medium and I really like it!

Cosmic Cozy Sk8-Hi MTE-2

$145

4.6

Rated 4.6 out of 5

It hasn't snowed much since I got the boots, but they were good to wear on a little bit of ice, and my feet stay SUPER warm! Definitely comfortable enough to wear all day! I'm so happy with my purchase!! Now to get a pair in every color 😉🤣

Beauty Aficionado

For the self-care evangelist or the person in your life who has mastered all of the newest makeup trends from TikTok.

Vitamin C Serum with Hyaluronic Acid

$24.95

4.5

Rated 4.5 out of 5

I cannot say enough good things about this serum. I love vitamin c as a skin booster and overall ingredient but this serum is like gold! My breakouts are almost nonexistent, my scarring and texture is improved and I am convinced it is all from this one little product.

Shea Butter Intensive Hand Balm

$38

4.8

Rated 4.8 out of 5

I got this size to keep it in my desk at work and use it all the time. It's perfectly creamy and not oily so I can put it on and go back to work and it's perfect. It squashes the dry Michigan winters and keeps our hands soft. Totally worth every penny.

Oil-Free Eye Makeup Remover

£14,00

Rated 5 out of 5

After suffering from eczema for many years I didn't think that it would be possible to remove eye makeup without them stinging. This remover is very gentle and doesnt sting at all! Highly recommend!

Boos Rainbow Perfume

$5

Rated 5 out of 5

Delicious fragrance and presentation. I would recommend.

Advanced Replenishing Toner

$26

4.3

Rated 4.3 out of 5

The BEST hydrating / repairing toner I have ever used. The ONLY toner I will ever use again. I absolutely recommend this toner, it will benefit anyone and everyone: dry skin for nourishment, sensitive skin because its gentle, or oil skin to balance out.

Vitamin b3 Brightening Serum

$120

4.6

Rated 4.6 out of 5

I have been enjoying using this. It's a gel-cream and is fragrance-free. It sinks right into my skin and makes it very smooth. I'm going to continue to use this, hoping to see more of a reduction in my dark spots. I definitely recommend it!

9021-GLOW! Eye & Cheek Palette

$25

4.9

Rated 4.9 out of 5

My daughter is 5. She is in ballet, tap, tumbling, and competition cheer. Due to the nature of these events she's required to wear makeup. The colors are perfect. They are age appropriate and light, but extremely buildable. From the packaging to the product it's PERFECT! 💗

Alice In Wonderland Eyeshadow Palette

$59

Rated 5 out of 5

Omg I was so excited Sigma came out with this themed collection. The packaging is so fun and stunning! The palette color story is gorgeous!! The shades blend nicely and had no issues using any of the shades. Such an amazing palette!!

Brighten Up Exfoliating Toner

$25

Rated 5 out of 5

I am becoming a huge fan of the Womaness line. This product has made my skin look clearer, brighter and refreshed. I have been using for about 2 weeks. It is very hydrating and does not irritate or dry out my skin. Definitely will be ordering more.

The Masquerade Mini Eyeshadow Palette

$30

4.9

Rated 4.9 out of 5

I've had this palette for a while and decided to use it the other day! That blue shade is so beautiful! 💙 I also used the nubian glow palette for that pop of orange...I love my juvias place palettes.

Entertainer

For the foodie and/or hosts in your life. The ones who are always happy to have Thanksgiving at their house, which is somehow always clean.

Every Night Firelogs

$19.99

4.9

Rated 4.9 out of 5

I have a gas lighting fireplace and have exclusively used duraflame logs for over 10 years now. The every night logs last a good 5 hours and my wife and I get constant warmth and cozy enjoyment from duraflame!!!

Cordless Upright Vacuum - Kit

$209.99

4.4

Rated 4.4 out of 5

Herbert the Hoover is the perfect mix of power and design. It looks very sleek and fits our modern decor. Most importantly it is easy to steer and makes vacuuming almost enjoyable.

Wagyu Beef Flank Steak

$64.99

Rated 5 out of 5

Delicious simply seared on the grill pan. Flavorful, juicy, and tender. My family want it for dinner the night the delivery arrives.

2018 MYTH Zinfandel

$13.99

4.6

Rated 4.6 out of 5

A full bodied zin with peppery overtones. Pairs nicely with a good steak, barbecued ribs or even a grilled burger. Zinfandel is our favorite red wine, and Myth is our favorite Zinfandel!

Santa's Variety Box

$54.99

4.8

Rated 4.8 out of 5

I decided to send a Santa's Variety Box to my youngest Grand daughters. My daughter remarked that the fruit was very colorful and fresh. She mentioned that the treats included were a nice surprise for the girls...They loved the cookies. Pittman & Davis made Pop-Pop & Nannie look super to The Girls...Thanks!!

Treasure Coast Trio

$54.99

4.7

Rated 4.7 out of 5

My mother has gotten this for me for gifts several times and I love it! My wife never knew she liked grapefruit until she got it from Hale Groves! And it ships fine up to Colorado! I also have had it shipped to Parrish and Bradenton as gifts and it has turned out great! This is a fantastic gift idea!

Dark Chocolate Premium Gift Basket

$100

Rated 5 out of 5

Take your tastebuds for a magical ride and enjoy a journey like no other. You can't possibly find a better chocolate 🍫 and the excitement when a box of Ethel M's arrives is over the top!

Nespresso Lattissima One

$399

4.7

Rated 4.7 out of 5

I am so in love with this beautiful white elegant machine. Super fancy. I will do anything and everything that's recommended so this machine lasts me as long as possible. My husband is also addicted. Amazing product! And a beautiful design.

Personalized M&M’S Gift Jar

$29.99

4.6

Rated 4.6 out of 5

This is a Christmas present for a friend who loves m&ms. They look nice, packaged well. Not sure if the taste is different or not until then. As long as your text fits, a good novelty gift.

Poinsettia Flickering Candle Light Ornament

$22

4.9

Rated 4.9 out of 5

It is very unique and very beautiful. I bought one for myself and gave the other to a friend as a gift. She loved it. It is also on a timer which I love.

Flamin' Hot Cheetos Fleece Blanket

$27

4.8

Rated 4.8 out of 5

it so soft and cute i love it!! although it is much smaller than i thought it would be but still a very good purchase to match my hot cheetos pillow 🙂

Citizens' Favorites Tea of the Month

$109

Rated 5 out of 5

I bought the tea of month club as a christmas gift for a friend who enjoys my tea collection. She has only received the 1st one & the cup that comes with it, but she is super excited - said the mug is beautiful and the exposure to teas she may not have bought is amazing. I know I would be thrilled to be a recipent

Black Tea Sampler

$25.75

Rated 5 out of 5

This is a great way to compare a bunch of nice black teas. You can have a cup of each and compare your initial impressions and then go back and enjoy a few more.

Velvet Throw Pillow

$10.49

4.7

Rated 4.7 out of 5

I changed up the colors in my living room a bit and these worked perfectly. They are lightweight, and while they may not hold up to many pillow fights, they are great for decorating and without an extravagant price tag attached. Will buy again.

Fitness Fanatic

For the energizer bunny, the one who is always on the move and never says no to a competition.

Escalante Racer

$140

4.4

Rated 4.4 out of 5

These shoes are exactly what I've been looking for! They probably wouldn't be good for people who land on their heels while running, but if you prefer barefoot-style running you should absolutely try these!! My new favorite running shoes.

Women's Guide Pro Pants

$85

4.7

Rated 4.7 out of 5

We hike on the weekends and had a big trip to Peru coming up. These are comfortable, water resistant, and can be worn for a few days before needing/looking like they need washed. They have zippered pockets which is a must and belt loops.

FJ Fuel Spikeless Golf Shoes

$130

4.5

Rated 4.5 out of 5

I bought the footjoy fuel in white and blue. What a sweet shoe super comfortable, don't have to worry about traction. This will forever change me and golf shoes. Thanks footjoy

Adventurer® Trail Backpack

$90.30

4.2

Rated 4.2 out of 5

There are large side pockets (extra water bottles for long hikes), pockets built into the waist strap, and a mesh pouch on the back for rain gear (or my son's tiger, Hobbes, whom we take everywhere). I think this will be my go to pack for the summer!

Marathon Training Pack

$160

4.6

Rated 4.6 out of 5

I have been using this to train for a 20 miles trail race and I absolutely love it. The drinks are so tasty and I have noticed feeling better during and after my long training runs. The bars are great to have on the go since I'm running so much.

Wave Rider 24

$115

4.1

Rated 4.1 out of 5

Love these sneakers. Large toe area is helpful. Easy to use with orthotics for plantar fasciitis. I do take a larger size than I would normally

Tuolumne River Rafting Near Yosemite

$319

4.9

Rated 4.9 out of 5

It was a blast - and we had a fantastic time! I will definitely be going with OARS again to other places, and definitely recommend THIS trip and THIS company. What a wonderful experience!

KORSA Performer Tech Crop Legging 2.0

$52.78

Rated 5 out of 5

These leggings offer good support but are comfortable to wear all day if needed. Hard to find that mix. Also like the high side pocket for a phone etc, holds phone without being awkward but still secure.

Classic Thermal Merino Base Layer Pattern 1/4 Zip

$115

4.9

Rated 4.9 out of 5

Love the SmartWool 1/4 zip base layer. I have several and wear them while riding my horse. They really breath, release the moisture and keep me very warm and comfortable. They wash up great. Just love them ❤️

1996 Retro Nuptse Jacket

$320

4.8

Rated 4.8 out of 5

I bought my Nuptse jacket for an Everest Base Camp Trek in Nepal. I am happy to report that it performed flawlessly, and it even got a chance to see Mount Nuptse on a very cold morning on Kala Patthar at over 5300 meters of elevation.

Euro Hiker Mixed-Media Waterproof Boots

$99.99

4.8

Rated 4.8 out of 5

I have mostly worn these on light to moderate hikes through my favorite parks but recently took them for a spin at a music festival. Not the best for dancing (ha!) but they were super protective, comfy, and warm! I also received a ton of compliments on how cute and colorful they were.

SPECTER

$160

4.8

Rated 4.8 out of 5

This is my vote for best road shoe. Better than all others at this price range. Nice fit right out of the box and smooth on the roads. Semi durable, definitely better than others. Looks great and has good air flow.

Gadget Guru

Gifts for techies, gamers, those who see Inspector Gadget as an aspirational figure and those who get their power from gadgets requiring a power source.

Direct-Drive Turntable

$349

4.1

Rated 4.1 out of 5

A new addition to my Home Listening room. I've been a Vinyl lover for over 3 decades and AT120XUSB is the best turntable I've ever come across in its range. Very sturdy and great build quality. Sound quality is beyond my expected levels. Truly a best friend for an audiophile.

TASCAM TH-300X Studio Headphones

$39.99

4.1

Rated 4.1 out of 5

These headphones look, feel, and sound like professional gear. Came with a 1/4" adaptor to use for the studio or live. They're really comfortable, sound crystal clear with plenty of bass, and with well-produced music, the stereo imaging is just great.

Pack This! Checklist Pad

$8.95

4.8

Rated 4.8 out of 5

I use this for every trip no matter the duration--be it a weekender or a 2 week honeymoon. What I appreciate about the pre-determined list is that anything that is Not Applicable I simply cross off with my trusty Sharpie. I have not once forgotten anything.

Luci Candle - Inflatable Solar Light

$19.95

4.8

Rated 4.8 out of 5

We use these in our windows during the holiday season for a safe and eco-friendly way to celebrate. (It helps to have two sets, alternating so they can recharge during the day!)

Freestanding 28 Bottle Dual Zone Wine Fridge

$525

4.5

Rated 4.5 out of 5

I absolutely love it! I cannot be happier. This fridge features the dual zone temperature which is a game changer if your a drinker of all wines. The blue light gives off the perfect ambiance, especially at night. I'm obsessed with the sleek and modern vibe!

Arc Sound Bar

$899

4.4

Rated 4.4 out of 5

This was insanely easy to set up. All I had to do was connect to the "Arc" HDMI port, and everything else took care of itself. We got the white Arc, which blends in nicely with our built in around our tv/fireplace. I would recommend this, as it's a classier looking soundbar, with superior sound!

15.6" Portable 1080p IPS Monitor

$220

4.5

Rated 4.5 out of 5

Travel bi-weekly and having an additional screen to my laptop is a huge help when not at my normal desk setup. Love all the available ports for connectivity and the ability to run this as AC powered or simply off the laptop! Resolution is perfect for on-the-go work!

YHT-4950u 5.1-Channel Home Theater System

$650

Rated 5 out of 5

I needed a turnkey surround sound solution, and this Yamaha unit defied expectations. Setup was fantastic, and while the speakers are pretty non-assuming, they are great sound quality and complement the entire setup with no gaps in sound.

Hobbyist

For those who can't get enough HGTV, are creative, crafty, and always up to learn a new skill.

Frostie Friends in the Valley Knit/Crochet Kit

$75

Rated 5 out of 5

Sat right down to "play" when kit arrived. Well on the way to having the family done! Remember to order stuffing when you buy.

TableTop epoxy resin

$53+

4.9

Rated 4.9 out of 5

I have used several different brands and this one is my go too! I have been making mostly beach art and couldn't be more happy with the results! The working time and quality far out does any other products I've tried!

A Game of Thrones Leather-Cloth Boxed Set

$74.47

4.9

Rated 4.9 out of 5

Love the packaging. Family is so jealous that I have it. Love the stories and I love that I got to add another box set to my bookworm collection.

Advanced Latex Sealant

$55.68

4.9

Rated 4.9 out of 5

I was very happy with the precision of this sealant. I am an avid do it yourself home remodel enthusiast and this product is definitely for me. It was easy to use and left an even application. My work looked flawless and professional.

"Million Dollars, But..." The Game

$20

Rated 5 out of 5

Played this game last night with some friends all different ages & everyone had a blast. Laughed a little too much for our own good but nonetheless it was really fun.

Dreadnought Acoustic Guitar

$230

4.8

Rated 4.8 out of 5

Great guitar that I really enjoy using. Just learning guitar and it's working great and sounds amazing. No issues with it for me.

Modern Photo Album Photo Book

$62

4.7

Rated 4.7 out of 5

Whenever we go on a vacation or have a celebration with family and/or friends that we want to remember I turn to Shutterfly.

Desk Calendars

$3.79/unit

4.8

Rated 4.8 out of 5

Absolutely amazing experience ordering through Smartpress. Beyond impressed with the quality of the prints as well as the quick turnaround. I'm excited to order more products in the future!

URBAN Guitar with Lessons by Keith Urban

$250

4.8

Rated 4.8 out of 5

This guitar feels and plays great. As a beginner guitar player. This is a great starter guitar that feels like a pro one. I can see myself using this guitar for a while- quality is very high.

College Campus Glass

$21

4.9

Rated 4.9 out of 5

Gave as a January birthday gift to my sister and her husband. They were very excited to receive and wanted to know my secret shopping source. Glasses appear to be high-quality — nice thickness, heft, and image reproduction on the glass.

M12 FUEL™ Cordless Installation Drill/Driver

$179

4.8

Rated 4.8 out of 5

This is a great multi purpose drill/driver. I bought it for the specific purpose of hanging blinds around my house with the offset head. I've found myself going to this tool all the time now as it's so light and versatile. Probably my favorite Milwaukee tool I own, and I've got several.

RISK Zildjian 5B drumsticks

$40

Rated 5 out of 5

Asked our grandson what he wanted for Christmas and he sent me the link about these drumsticks. Was very impressed that each one was different so I ordered a set for him. My daughter also ordered a set so it was a very special Christmas for our family looking at and talking about the different drumsticks.

Human/Fur Babies

Fur babies, actual babies- whatever "baby" means to you!

CLIF PET Pumpkin and Apple Plant Based Jerky

$9

Rated 5 out of 5

This is a great combo for my dog! He's absolutely obsessed and the pumpkin apple flavor keeps engaged in doing his tricks as reward. Love that it's plant based too.

Animal Toy Storage Cube

$19.99

4.9

Rated 4.9 out of 5

This product is excellent for organizing toys, books, stuffed animals and much more of my daughter's room. Good size, deep and you can save a lot. I recommend it and soon I will buy another one.

Jumbo Square Ultimate Bundle

$2696

4.9

Rated 4.9 out of 5

After a few days of my children using the Springtime trampoline, I cannot begin to tell you how amazed I am! The safety features are so incredibly impressive. We have quickly become a popular place for the kids to hang out. Love seeing them outside, getting fresh air and exercise.

Hill's Science Diet Adult Oral Care

$78

4.7

Rated 4.7 out of 5

We've been using Oral Care for our dogs since they were pups... We just brought our 13 year old dog to the vet for her annual check-up, and the vet was AMAZED at how clean her teeth were!! Attached is the pretty girl showing off her pearly whites 🙂

Play Spaces Camper for Cats

$14

Rated 5 out of 5

Set up was wicked easy and my baby Finn loves it! The camper is adorable and has lots of room and he is storing his toys inside! Thank you for the great item with a great price!!

Boss Backpack™ Diaper Bag

$180

4.9

Rated 4.9 out of 5

This diaper backpack is absolutely phenomenal! It has a pocket for everything you need and it doesn't get too heavy to carry when it's loaded down. It's super stylish and I would buy it 100 times over!

All Over Balm

$38

4.9

Rated 4.9 out of 5

Love Love Love this! My 6month old had really bad eczema around his forehead, temples, and a few spots on his belly. I ordered the All over Balm and have used it twice daily since receiving. And his eczema is almost gone! We try to buy Black or POC in our household as much as possible and I am so happy that we found this product.

Penguins on Ice™ Math Activity Set

$38

4.9

Rated 4.9 out of 5

I have LOVED it and so has my Pre-K son (4.5 years). Of course it's fun to just roleplay with the penguins. But there are many different ways to utilize the ice blocks & penguins. We have loved the simplicity - no batteries, no fuss. Such a versatile game/teaching tool!

Dust! Sweep! Mop!

$43

4.8

Rated 4.8 out of 5

I had gotten this for my first granddaughter five years ago. It's now being enjoyed by her brother. I recently purchased it for my secondgrand daughter and she loves it.

Grow and Go™ Flex 8-in-1 Travel System

$290

4.7

Rated 4.7 out of 5

From the very first day you transport a baby to grown up toddler, this stroller and car seat set can go so far! They already thought of what parents and a child need -like cupholders for parents and a tray for parents to put stuff like keys or phones. Absolutely LOVE this travel system!

Character Sleeping Bag

$109

4.9

Rated 4.9 out of 5

My grandson who is 2 years old is excited about using his sleeping bag at daycare, and I love the extra padded part for his head.

Peanuts® Youth Alpargata

$48

4.3

Rated 4.3 out of 5

This is my daughter's first pair of Toms. She loves them. All I care about is that she feels comfortable... she has not complained about these shoes at all!!. No complaints, I am happy.

Woofables Gourmet Dog Treats

$11

4.8

Rated 4.8 out of 5

Woofables are a big hit in our home. Both of my dogs devour them, and Millie will even show her treat off. Definitely would recommend to friends and family with furry companions.

Graphic Pajamas for Toddler & Baby

$15

4.8

Rated 4.8 out of 5

They came in quickly and are exactly as pictured. Plus they are super soft and comfy. My family will look great this Christmas. My tradition is to buy Christmas matching pjs and Old Navy always has best selection and price. Thank you!!!

How to get shoppers from start to finish –browsing to conversion.

1. Brand Health Score

2. Brand Health Rank

3. Review Count

4. Key Themes

5. Top Topics

6. Average Review Rating

7. Product Sentiment by Retailer

Stay ahead of the competition with brand health analytics

The quantity of reviews available for a given product matters to shoppers. But what number should you aim for, and how does review volume impact conversion?

Reviews drive more shoppers to your site

No reviews = no good

More reviews = more buyer confidence

25 reviews per product is the bare minimum

Consumers have high expectations–meeting them pays off

The Road to Higher Quality Reviews Starts at the Collection Form

What is a Review Collection Form?

What to Include in Your Review Collection Form

The Basics

1. Rating

2. Headline

3. Comments

4. Nickname

5. Location

Review Meter

Helper Text

Native Image and Video Collection

The Bottom Line

Customized Questions

1. Subratings

2. Size/Fit Questions

3. Service & Delivery Comments

4. Tag-Based Questions

5. Merchant Specific Questions

6. Email Opt In

7. Ask Questions Specific to the Product

When it Comes to Review Collection Forms, One Size DOESN’T Fit All

2022 Holiday Gift Guide

Contents

Fashionista

For the trendsetter, the clotheshorse or those who "don't have anything to wear" despite a closet that is bursting at the seams.

Classic Lined Clog

$44.99

Copeland 42mm Leather Watch

$120

Pippa Leather Bootie

$148

Vented Panama Fedora

$165

PolarForce® Parka

$252.33

Woolma 1/4 Zip Sweater

$150

Roadies - Cozy Please

$80

Slim Straight Chinos

$34

Navi Boot

$119.95

Ezra Slipper

$39.99

Aztec Sweater Cardigan

$119.40

Cosmic Cozy Sk8-Hi MTE-2

$145

Beauty Aficionado

For the self-care evangelist or the person in your life who has mastered all of the newest makeup trends from TikTok.

Vitamin C Serum with Hyaluronic Acid

$24.95

Shea Butter Intensive Hand Balm

$38

Oil-Free Eye Makeup Remover

£14,00

Boos Rainbow Perfume

$5

Advanced Replenishing Toner

$26

Vitamin b3 Brightening Serum

$120

9021-GLOW! Eye & Cheek Palette

The quantity of reviews available for a given product matters to shoppers.

But what number should you aim for, and how does review volume impact conversion?