Up to this point, we’ve focused on key elements of Review Collection forms that are important across all product categories. For example, asking for a star rating or review comments is key – whether you’re selling jewelry or mattresses.
However, each industry and business is unique. That’s why it often makes sense to include additional questions on your Review Collection form.
How many questions should you add? The short answer is, it depends. Here at PowerReviews, we generally recommend adding between two and five additional questions. This allows you to gather the insights that matter to your business and customers, without overwhelming them (by the same token, the form can also be set not to include any additional questions if that is your preference).
So, what additional questions should you add to your Review Collection? Again, there’s no easy answer. You have to consider what data you (or your future customers) will actually use. Consider what data will fuel your review display, and what data you can leverage internally to inform product and customer experience optimizations.
In addition, your ratings and reviews provider should have expertise in your business and your industry. So be sure to ask for their guidance in terms of question quantity, as well as what questions to ask.
Remember: you never want to add questions simply for the sake of adding them. If a Review Collection form is too long (even if a lot of the fields are optional), you’re likely to see a high abandonment rate.
With all that said, here are a few types of questions you may want to consider adding to your Review Collection form.