November 2019 - PowerReviews

A major milestone is coming to the PowerReviews Open Network in an effort to help brands and retailers reach even more customers. PowerReviews is excited to announce an agreement with Yotpo, inviting Yotpo brands to join the Open Network to display content to billions of customers already shopping within the network.

Since launching the Open Network, PowerReviews has committed to the idea of an “open network” for all brands and retailers. On top of that commitment, PowerReviews also established new products and features to continually improve the amount of customer-generated content syndicated within the network.

The agreement not only benefits the brands and retailers sharing content through the Open Network, but it also gives shoppers more content to confidently make purchases both online and in-store. This ensures consumers will continue to have access to trustworthy and authentic content to make more informed purchasing decisions.

“The syndication agreement with Yotpo demonstrates the power of an open network to the benefit of consumers, retailers and brands,” said Matt Moog, CEO of PowerReviews. “Providing Yotpo’s brand clients with greater reach will benefit consumers, brands and retailers.”

The Value of Customer-Generated Content & Feedback

We know that customer-generated content such as ratings and reviews plays a critical role in the shopping experience, and it also leverages purchasing decisions in various ways, including:

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of consumers saying they wouldn’t shop online unless there were customer reviews.

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of consumers saying they research reviews online before buying a product in-store.

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of consumers specifically seek out diverse customer reviews such as negative reviews before making a purchase.

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of retailers’ review content comes from syndication.

The continuous growth of the Open Network now boasts 30 of the world’s largest retailers such as Walmart/Jet.com, Target, Ulta, BJ’s Wholesale Club, Dillard’s, Dollar General, P.C. Richard, West Marine, Zappos, Nebraska Furniture Mart, Stage Stores, Shoe Carnival and Ace Hardware. These major retailers are among the 150+ already sharing content in the network.

“We continue to see incredible growth around the Open Network and this agreement with Yotpo only drives our momentum further,” said Sara Rossio, chief product officer of PowerReviews. “Brands and retailers have unanimously called for an Open Network that eliminates cost-prohibitive access fees for brands to share their content. And with the invitation to Yotpo brands, PowerReviews will only reaffirm its support of a truly open network by offering direct syndication to even more major brands.”

Why We’re Extending the Invitation

We believe the invitation to Yotpo brands will help both brands and retailers increase sales by collecting and displaying more customer-generated content. For example, when brands move from zero to at least one review on product pages, the traffic, sales and conversion rate increases dramatically:

Once brands collect authentic and fresh content, shoppers are exposed to more customer reviews and product experiences across various ecommerce sites. This ultimately helps customers solidify their purchasing decisions with increased transparency.

Sticking to Our Commitment

Our goal is to provide and grow an open network where retailers, brands and ultimately consumers win. PowerReviews believes retailers should have the opportunity to control the content that appears on their sites, as well as syndication access to the content around their products from various sites, no matter where it originated.

We’re committed to helping brands and retailers distribute content to help increase sales, traffic and conversion rates through a continuously growing open network. The addition of Yotpo brands in the PowerReviews Open Network will only help us expand our customers’ reach.

About PowerReviews

PowerReviews works with more than 1,500 global brands and retailers to collect and syndicate user-generated content and feedback such as reviews, Q&A, images, video and more. Content is syndicated across The PowerReviews Open Network reaching more than 1 billion in-market shoppers every month at the right time and place. User-generated content gives shoppers confidence to make purchases and delivers actionable insights to brands and retailers to drive more traffic, increase sales and improve products and services. To learn more, visit https://www.powerreviews.com.

The syndication agreement between PowerReviews and Yotpo creates the largest open network, connecting more brands and retailers to billions of shoppers.

CHICAGO, IL – November 19, 2019 – Today PowerReviews announced a syndication agreement with Yotpo, which will allow its brands to join the PowerReviews Open Network and expand Yotpo’s brands to billions of shoppers currently within the network.

Over the last 12 months, PowerReviews has signed agreements with hundreds of new brands to participate in the PowerReviews Open Network, bringing the brand count to over 1,600. This growth, along with the added support of Yotpo brands joining the Open Network, demonstrates the industry’s strong desire for a cross-platform open network for the syndication of customer reviews and other user-generated content between brands and their retail partners.

As previously announced, Target, Walmart and Zappos are among the 150 retailers accepting syndicated content from brands participating in the PowerReviews Open Network. These retailers represent more than $1 trillion in total sales and $70 billion in online sales. This agreement between PowerReviews and Yotpo provides retailers with more relevant content from emerging and leading brands, helping help consumers make more confident purchasing decisions.

PowerReviews is committed to ensuring consumers continue to have fair and equal access to content that helps them make more informed decisions when shopping online and in-store. A record-high 95% of consumers believe they would not shop online without first reading reviews, and 35% of in-store shoppers admit they research online purchases before making buying in-store.

“The syndication agreement with Yotpo demonstrates the power of an open network to the benefit of consumers, retailers, and brands,” said Matt Moog, CEO of PowerReviews. “Providing Yotpo’s brand clients with greater reach will benefit consumers, brands and retailers.”

“This agreement with PowerReviews strengthens our ability to help brands give their consumers confidence in their buying decisions, no matter where they are,” said Tomer Tagrin, CEO and Co-founder of Yotpo. “We believe in the value of authentic, consumer-generated content, and this partnership with PowerReviews amplifies our efforts to boost transparency and sales in the shopper journey through a trusted syndication network.”

This agreement greatly expands on an Open Network that includes some of the most prestigious retailers such as Walmart/Jet.com, Target, Ulta, BJ’s Wholesale Club, Dillard’s, Dollar General, P.C. Richard, West Marine, Zappos, Nebraska Furniture Mart, Stage Stores, Shoe Carnival, Ace Hardware and 150 others. PowerReviews is excited to provide more brands access to this group of prominent retailers.

About PowerReviews
PowerReviews works with more than 1,500 global brands and retailers to collect and syndicate user-generated content and feedback such as reviews, Q&A, images, video and more. Content is syndicated across The PowerReviews Open Network reaching more than 1 billion in-market shoppers every month at the right time and place. User-generated content gives shoppers confidence to make purchases and delivers actionable insights to brands and retailers to drive more traffic, increase sales and improve products and services. To learn more, visit https://www.powerreviews.com.

About Yotpo
Yotpo is an eCommerce marketing platform with integrated solutions for reviews, visual UGC, loyalty programs, and referrals. Yotpo helps forward thinking brands like Away, THINX, and Steve Madden drive growth, from acquisition to retention, by creating consistent and captivating customer experiences. Integrated with Google, Instagram, and the leading eCommerce platforms, Yotpo is a Forbes Cloud 100 company that employs more than 375 people globally. Learn more at https://yotpo.com.