Featured Presenters

TheresaONeil

Theresa O’Neil | Senior Vice President, Marketing

Theresa is the SVP of Marketing for PowerReviews. She is responsible for building and leading the PowerReviews marketing team in the development and execution of programs that increase awareness of the PowerReviews brand and technology, generate leads and support direct and indirect channels to grow revenue and profitability.

Theresa brings more than 20 years of experience developing marketing, sales and business development strategy. Prior to PowerReviews, Theresa founded Artha Communications, a firm dedicated to marketing for software companies. Before founding Artha, Theresa led marketing and business development for companies including IBM, InRule Technology, Showcase, and Platinum Technology.

2d508da

Cheryl Amaya | Workarea | Director of Customer Success

Cheryl Amaya is the quintessential customer advocate and has been with WebLinc for over five years. At the top of her priorities is identifying merchants’ needs and guiding them to find the best solutions for their online business. 

She maintains a relationship with every retailer using the Workarea platform, including Sanrio/Hello Kitty, U.S. Polo Assn., and Woodcraft, wherein she evaluates their ecommerce solutions to help them maximize revenue. Cheryl employs a holistic approach by benchmarking the digital commerce industry, researching the competitive landscape, analyzing user data and traffic flow, auditing SEO efforts, and evaluating how each customer is differentiating their brand in the bigger ecommerce picture.

Entrepreneurship runs in Cheryl’s blood as she co-founded an online marketing and business resource firm, helping entrepreneurs to develop their unique business models and online presence. She also published an international sports magazine and has taught junior high students.

Winning in the ecommerce landscape means keeping ahead of rising customer expectations and an increasingly competitive marketplace. Four out of five shoppers (83%) visit between one and three retailers or brands before making a purchase, and nearly one in five (17%) visit over four brands or retailers.

User Generated Content (UGC)–including ratings and reviews, Q&A, and images–is proven to increase traffic and sales. In fact, 88% of consumers specifically look for visuals–such as photos or videos–submitted by other consumers prior to making a purchase. Approximately 32% of consumers report they’re less likely to purchase a product if they can’t find photos or videos of the product from other consumers, and this number jumps to 47% for consumers age 18-29.

To compete and win, online retailers need to leverage user-generated content to increase consideration and conversion. And leading edge retailers mine UGC to uncover insights that help them improve products, services, and the shopping experience.

In this webinar, PowerReviews and Workarea cover four ways to optimize your ecommerce business using UGC. In this webinar, you will learn how to:

You’ll also receive tips on how to Identify key performance indicators of UGC to start measuring your success.

The PowerReviews team has been hard at work preparing for the first annual PowerReviews Digital Commerce Summit. It’s going to be a great time, and we can’t wait to see you there.

If you still haven’t registered for the Summit, here are five reasons you should sign up today.

1. Amazing Speakers

Attend keynotes and breakout sessions led by an impressive roster of speakers ranging from a reporter at the Washington Post to CEOs of some of the largest brands and retailers. You’ll leave the event inspired and armed with plenty of actionable insights you can put to work right away to make the most of your PowerReviews investment.

Here are just a few of the sessions I’m particularly excited about:

  • Changing Behavior in an Increasingly Transparent Age:

    Rishad Tobaccowala, Strategy and Growth Officer at Publicis Groupe, will explore how people and companies are changing their behavior in a high velocity, networked and increasingly transparent age. He’ll discuss how brands and retailers must become learning organizations that have customer empathy at the core in order to succeed in the transparent age.

  • PowerReviews Best Practices Customer Panel: Top performing PowerReviews customers — including Hayneedle, Skechers, and Beam Suntory — will share their strategies for leveraging reviews, Q&A and visual content. They’ll cover how to generate more reviews, build customer trust, engage with negative reviews, leverage UGC on and off the product page, and more.
  • Bee Better: Purpose and Profit Through Ecommerce Excellence and Sock Tech

    :

    In 2011, Dave Heath, cofounder and CEO of Bombas, read a quote in a Facebook post that said that socks were the most requested item in homeless shelters. This was the inspiration for Bombas, a “buy one, donate one” sock company that in three years has donated more than 2 million socks to homeless shelters — and built a successful business. In this session, Dave will share the journey of Bombas from inspiration through research and development, manufacturing and marketing, to an ecommerce site that delivers 97% of Bombas sales and has led to 2.5 million pairs of socks donated to those in need.

  • Big Challenges, Big Opportunities:In this session, Jessica Droste Yagan, CEO at Impact Engine, will share her story of creating McDonald’s Corporation’s sustainable sourcing strategy, a story about taking risks and creating opportunities within institutions. She’ll talk about the mission of Impact Engine — where every investment dollar has an impact on society and the environment — and will explore how feedback, transparency and accountability help businesses, consumers and workers around the globe.

2. Great Networking Opportunities

There will be plenty of opportunities to connect with your industry peers and your Client Success Director to exchange ideas, challenges and best practices.

3. The Opening Night Party

After a full day of learning, we’ll head to the beautiful Shedd Aquarium — one of Chicago’s most visited sites — for an exclusive opening night dinner and party. We have the entire venue so you’ll have the opportunity to explore the exhibits (without the crowds) while enjoying cocktails, dinner and dancing.

4. Morning Yoga and Meditation

Center your mind, balance your body and wake up with most lasting energy than any coffee drink can provide. Never done yoga before? No problem — the sessions are beginner-friendly.

5. Our Beautiful City

I may be biased, but I think Chicago is one of the greatest cities in the world — especially this time of year. Consider extending your trip to enjoy all that our beautiful city has to offer, including delicious restaurants, sporting events, cultural attractions, and more.

I hope to see you next month at the PowerReviews Digital Commerce Summit!


Summit Includes Speaking Sessions by Industry Executives Plus Best Practices in Analytics, Customer Insights, Visual Content and More

CHICAGO – April 19, 2017 – PowerReviews, a leading provider of ratings, reviews and question and answer technology to more than 1,000 global brands and retailers, today released the Digital Commerce Summit agenda.

The event will begin with a keynote discussing the role of information and opinion in culture and commerce. Opinion and emotion are replacing facts and reason in much of public discourse. In addition, the rise of reviews and user generated content provides feedback on public and private organizations that are shaping individual and corporate perceptions.

The speakers will discuss the revolution of consumer feedback and how user-generated content is becoming a more powerful data source than polls, focus groups, and other, more traditional forms of feedback collection. Finally we will share insights and best practices to help brands become the most discovered, talked about and recommended. Speakers include:

  • Roxanne Roberts, reporter for the Washington Post, covering the White House and Washington, DC happenings for nearly 30 years. She’s also a regular panelist on the popular NPR quiz show, Wait Wait…Don’t Tell Me!
  • James Rubec, product marketing manager, Insights, at Cision, where he leads big data analysis projects to find not only what people discuss but to understand what motivates these discussions and why people take the actions they do.
  • Paul Rand, founder, president and CEO of Zócalo Group, now a part of Critical Mass/Omnicom Group and author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business.

In addition to the keynote there will be panels throughout the two day summit that cover successful product implementations, analytics and best practices. A selection is included below or view the full agenda.

  • Changing Behavior in an Increasingly Transparent Age: Listening intently and carefully to customers is no longer an option. Rishad Tobaccowala, Strategy and Growth Officer and member of the Directoire/+ at the Publicis Groupe, explores how people and companies are changing their behavior in a high velocity, networked and increasingly transparent age.
  • PowerReviews Best Practices Customer Panel: Learn from the pros as top-performing PowerReviews customers share their strategies for maximizing the performance of reviews, Q&A, and visual content.
  • Big Challenges, Big Opportunity. Jessica Droste Yagan is CEO of Impact Engine, a venture fund that invests financial and human capital in early-stage, for-profit technology startups that are improving education, health, economic empowerment, and resource efficiency. Also the creator of McDonald’s Corporation’s sustainable sourcing strategy, Jessica will explore how feedback, transparency, and accountability help businesses, consumers, and workers around the globe.
  • Bee Better: Purpose and Profit Through E-commerce Excellence and Sock Tech: In 2011, Dave Heath read a quote in a Facebook post that said that socks were the most requested item in homeless shelters. This was the inspiration for Bombas, a “buy one, donate one” sock company that in three years has donated more than 2 million socks to homeless shelters. In this session, Dave will share the journey of Bombas from inspiration through research and development, manufacturing and marketing, to launching a successful e-commerce site.

To attend the summit register here. Media interested in attending should contact Jenna Nichols (jenna.nichols@powerreviews.com).

About PowerReviews
PowerReviews works with more than 1,000 global brands and retailers to deliver cloud-based software that collects and displays ratings and reviews and questions and answers on websites. PowerReviews unifies and amplifies the voice of the consumer throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services. Ratings and reviews solutions from PowerReviews are essential for consumers as they search and shop online and in-store, driving traffic on more than 5,000 websites, creating actionable insights to improve products and services, increasing conversion, and growing online site-wide sales. The PowerReviews Open Network reaches more than 1 billion in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are. For more information, visit www.powerreviews.com.


Event Provides
E-commerce, Retail and Digital Insights and Best Practices

CHICAGO – April 18, 2017 – PowerReviews, a leading provider of ratings, reviews and question and answer technology to more than 1,000 global brands and retailers, today announced its inaugural Digital Commerce Summit.

  • Who: PowerReviews hosts clients, prospects and industry heavyweights at the company’s inaugural Digital Commerce Summit.
  • What: The theme of the Summit is the Transparency Economy, an economy in which individuals are empowered with authentic user generated content. The Summit will feature a customer panel as well as presentations from industry experts. View the full agenda, here.  
  • When: May 3-4, 2017
  • Where: Hyatt Chicago Magnificent Mile – Chicago
  • Register: To attend the summit register here. Media interested in attending should contact Jenna Nichols (jenna.nichols@powerreviews.com).

About PowerReviews
PowerReviews works with more than 1,000 global brands and retailers to deliver cloud-based software that collects and displays ratings and reviews and questions and answers on websites. PowerReviews unifies and amplifies the voice of the consumer throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services. Ratings and reviews solutions from PowerReviews are essential for consumers as they search and shop online and in-store, driving traffic on more than 5,000 websites, creating actionable insights to improve products and services, increasing conversion, and growing online site-wide sales. The PowerReviews Open Network reaches more than 1 billion in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are. For more information, visit www.powerreviews.com.

 


How Experiential Retail is Building Connections with Consumers

Last month, I had the opportunity to attend Shoptalk, a retail and ecommerce conference focused on how consumers discover, shop and buy. The conference agenda was packed with impressive keynotes (Lionel Richie, anyone?) and breakout sessions led by professionals from leading global brands and retailers, including some of our very own customers such as Tumi, Perry Ellis and Ulta.  

Throughout the event, I noticed a few key themes that came up time and again:

  • The interplay of online and in-store shopping
  • How experiential retail is building connections with consumers
  • The potential for artificial intelligence to change the way we shop

In my last post, I focused on the first theme: the interplay of online and in-store shopping. In this post, I’ll focus on how experiential retail is building connections with consumers.

Experiential Retail: Experience for Engagement
Every day, it seems like there’s news of another retailer shutting its stores. But brick and mortar isn’t dying — physical stores still play a key role in the shopping journey. In fact, PowerReviews research found that 48% of shoppers who start their journey on a brand or retailer site prefer to make their final purchase in-store. And nearly half of Centennials (consumers at 13-18) prefer to shop in-store.

The brick and mortar retailers that are surviving — and thriving — are those that are providing rich, personalized experiences to their in-store and online shoppers. In order to offer great shopping experiences, it’s key for brands and retailers to arm associates with the tools they need to provide them.

Health and Beauty Providing Memorable Experiences
Today, brick and mortar stores won’t survive simply by being a place to conduct a transaction. Stores must also be a place where shoppers can find entertainment and inspiration. One industry that’s excelling at leveraging stores to create experiences to connect with shoppers is health and beauty.

Health and beauty retailers are marrying online and in-store and providing rich experiences for their shoppers in many ways. For example, some beauty retailers are providing in-store stylings for shoppers — which isn’t a new concept. But then, the associate will email the shopper before and after photos — along with a list of the products used during the styling. This provides shoppers with not only products, but also a unique experience. It also encourages on-the-spot in-store purchases, as well as future purchases online.

Future Proof: Building a Fashion Brand for the Millennial Consumer
For me, the most inspiring presentation of the conference was delivered by Uri Minkoff, Co-Founder and CEO of Rebecca Minkoff, the largest fashion brand founded by a Millennial female with some of the most digitally innovative stores. The session, titled “Future Proof: Building a Fashion Brand for the Millennial Consumer,” focused on the ways the brand is ensuring its success and connecting with its shoppers.

Rebecca Minkoff pioneered the business model of See, Buy, Wear, meaning clothing collections are immediately available to the public after appearing on the runway, rather than weeks or even months later. Minkoff says this business model shift has been “transformative” for the business.

Rebecca Minkoff leveraged the See, Buy, Wear model by hosting a fashion show at The Grove in Los Angeles earlier this year. The brand invited other brands to participate and provided shoppers with the opportunity to connect with brands, bloggers, and other fashion influencers. This event gave the brand a chance to truly connect with consumers and provided shoppers with a unique, memorable experience. And it boosted the brand’s revenue, too; after the show, sales were up 64% from same period last year.

Uri Minkoff also discussed how the brand is maintaining relationships with their shoppers in the era of the Internet of Things. For example, Rebecca Minkoff recently released a “Connected” handbag that, once purchased, puts the consumer into a loyalty program that provides exclusive offers, style recommendations, and even an invitation to a Rebecca Minkoff fashion show. Essentially, this handbag is the key to unlocking unique experiences and opportunities for the wearer.

Now is the time for brands and retailers to develop a strategy for providing their shoppers with a great customer experience, both online and in-store. Learn how user-generated content can help you connect with your shoppers by contacting us today.

 

Last month, we headed to Las Vegas for Shoptalk, a retail and ecommerce event that focuses on how today’s consumers discover, shop and buy. Shoptalk is only in its second year, but it’s already grown impressively. This year’s event had more than 5,500 attendees and 330 speakers including Lionel Richie, as well as executives from some of the largest global retailers including Walmart, Target, Kohl’s and Amazon.

During the event, we spent part of the time at the PowerReviews booth in the Exhibit Hall. We always enjoy attending shows like this so we can hear firsthand about the challenges brands and retailers are facing today and chat about how user-generated content can help them better connect with their customers.

We also spent part of the time in sessions hearing industry pros discuss a wide range of topics about online and in-store shopping across a variety of different categories. Throughout the event, we noticed a few themes emerge:

  • The interplay of online and in-store shopping
  • How experiential retail is building connections with consumers
  • The potential for artificial intelligence to change the way we shop

In this post, we’ll focus on the interplay of online and in-store shopping or what we call the new omnichannel. Future posts will focus on the other themes from Shoptalk.

The New Omnichannel
We’ve all seen the statistics about the growth of online shopping. With more and more consumers shopping online, does that mean traditional brick-and-mortar retail is a dying breed?

Brian Cornell, Chairman and CEO at Target, opened his keynote session about the future of retail in a connected world by comparing the question of “digital or physical” to the old Miller Lite question: “Tastes great? Or less filling?” It isn’t a question of either/or. Instead, both online and in-store play important roles in the customer journey. The challenge for retailers is to provide shoppers with rich experiences, regardless of how they choose to shop.

Physical Stores Driving Online Success
Throughout the conference, speakers shared examples of how brick and mortar stores can be a valuable asset for driving ecommerce sales. The key is to successfully connect the online and in-store experiences.

One way retailers are leveraging physical stores to drive online orders is by offering in-store pick up of ecommerce sales. Approximately 85% of Americans live within 15 miles of a Kohl’s store, and currently, around a third of online sales are fulfilled in-store.

And 50% of Americans live less than four miles from a Target Store, with 55% of all digital sales being fulfilled in store. The bonus for retailers is that when consumers pick up online orders in-store, it often drives additional in-store sales.

Emerging retailers talked about using physical stores, including pop-ups, to test products and branding, create buzz, and most importantly, to drive online sales. Apparel innovator ModCloth used pop-ups to test the radical idea that clothing for women of all sizes be displayed together– no “plus size” section. They described woman literally in tears because they felt included. For ModCloth, a pop-up tour validated their body-positive branding, created buzz, and fostered real emotional connections with shoppers.

Just days before ShopTalk, Walmart announced its acquisition of ModCloth, another bold move by the retail giant, who is aggressively working to complement their status in the physical retail space with key ecommerce acquisitions including Hayneedle, Jet, and now ModCloth.

The future of retail will be the best of both worlds. Retailers that successfully connect emotionally with shoppers and combine the online and in-store experiences will be those that are most successful.

By now, most brands and retailers recognize that ratings and reviews play a key role in the purchase journey. A huge 96% of consumers consult product reviews, and more than 86% say reviews are an essential resource when making a purchase decision. But if you’re an apparel brand or retailer, your review content might be missing something that could help you drive even more traffic and sales: user submitted images.

Read on to learn why visual review content is key for apparel brands and retailers:

  • If you’re wanting to get in contact with our team, feel free to call us at 312-763-6406 to talk to our team!

Increase Conversions
Today’s consumers have become accustomed to visual, engaging content, which is driving the demand to see a product being used before they buy. For apparel brands and retailers, visual content is no longer optional, it’s expected.

Photos provided by the brand or retailer have their part to play, but they’re not enough to satisfy today’s information hungry shoppers. Our Centennial Shopper Study found that 40% of Centennials (age 13-18, aka Generation Z) won’t purchase a product if there are no photos of people using the product. 

People want to see photos of real people using a product. This is especially true when a consumer is purchasing clothing or shoes online without first trying on the product in a store. For example, let’s say a shopper is searching for a dress on a brand’s website, but she wants to know what a particular dress looks like on different body types. She notices several shoppers submitted photos of themselves wearing the dress as part of their reviews, so she clicks around and finds someone with a similar body type to hers. She also notices that the shopper paired the dress with a cardigan from the same brand. She confidently adds both the dress and the cardigan to her shopping cart.

Reduce Return Rates
One of the biggest challenges apparel brands and retailers face is keeping return rates at bay. According to a study conducted last year by Shorr Packaging, consumers were predicted to return more than 30% of items purchased online during the 2015 holiday season.

The study found that the top two reasons people choose to return a product are:

  • “The product was not what I expected.”
  • “My product did not fit properly.”

It’s key, then, for brands and retailers to provide shoppers with an accurate picture of what to expect from a purchase so there are fewer surprises when the item arrives in the mail. The professional photos you feature on your site are a great start, but allowing reviewers to submit their own photos allows future shoppers to see what a product looks like “in real life.” For example, a shopper looking for a new handbag can get a better idea of what the bag looks like on a real person who has actually purchased the handbag rather than an anonymous model or mannequin. Armed with this visual information, the shopper can make a well informed purchase…and be less likely to return the product she purchases.

Get Started Collecting More Visual Review Content
Collecting visual review content doesn’t have to be difficult. In fact, the PowerReviews write-a-review form is an easy way for consumers to submit authentic, visual UGC along with their written review. Visual UGC enriches your product details pages, while providing consumers with multiple examples of your product being used by real buyers. If you’re an existing PowerReviews customer, ask your Client Success Director or Community Manager about some upcoming enhancements that will make image collection even easier.

Apparel_CTA

This site and our services use cookies and other technologies to collect and/or store information on your computer. Some are essential to make our site work while others improve your experience. Read our Privacy Policy and Cookie Policy to learn more.