Program Provides Ratings and Review Coverage with Seamless Implementation, Network Syndication and Advanced Reporting to Shopify Plus Merchants
CHICAGO – June 8, 2017 – PowerReviews, a leading provider of ratings, reviews and question and answer technology to more than 1,000 global brands and retailers, today announced they have joined the Shopify Plus Technology Partner Program. The program is a highly curated ecosystem of industry leading technology and service providers. The PowerReviews integration for Shopify Plus will allow for seamless ratings and reviews implementation, comprehensive reporting and increased review coverage through syndication.
“Reviews are an essential resource for customers, with 86% consulting reviews prior to making a purchase. Joining the program allows PowerReviews to provide Shopify Plus merchants with a simple review solution that includes a flexible display, advanced content collection, network syndication and reporting,” said Theresa O’Neil, senior vice president of marketing, PowerReviews. “With PowerReviews and Shopify Plus, retailers and brands can immediately start collecting reviews through a streamlined implementation process, bringing reviews to companies of all sizes.”
The PowerReviews platform provides Shopify Plus merchants with:
Conversion Lift: Reviews help consumers make better purchasing decisions and help e-commerce retailers and brands increase traffic, drive sales and increase conversion rates. When a product without reviews adds one or more reviews, the conversion rate increases by 65 percent.
Content Collection: PowerReviews platform allows Shopify merchants to collect authentic user generated and syndicated content in innovative ways. They can collect native photo and video directly in the review display.
Content Syndication. In addition, syndication through PowerReviews Open Network makes more reviews available to shoppers on more e-commerce sites by distributing reviews collected on brand sites to Shopify e-commerce sites, increasing the number of products with reviews. On average, retailers receive 58 percent of their review content from syndication.
Flexibility and Scalability: Ratings and reviews can be added to a brand or retailer’s site through a one-click implementation, with no coding or technical resources required. Scalable to support global retailers and brands, the PowerReviews platform will grow with Shopify merchants.
Analytics: Advanced reporting and metrics improve review collection and display. In addition, merchants can collect customer feedback to enhance products and the shopping experience.
About PowerReviews PowerReviews works with more than 1,000 global brands and retailers to deliver cloud-based software that collects and displays ratings and reviews and questions and answers on websites. PowerReviews unifies and amplifies the voice of the consumer throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services. Ratings and reviews are essential for consumers as they search and shop online and in-store, driving traffic on more than 5,000 websites, creating actionable insights to improve products and services, increasing conversion, and growing online site-wide sales. The PowerReviews Open Network reaches more than 1 billion in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are. For more information, visitwww.powerreviews.com.
Company Doubles Chicago Office Space, Adds 23 Partner Organizations and Expands Open Network
CHICAGO – June 7, 2017 – PowerReviews, a leading provider of ratings, reviews and question and answer technology to more than 1,000 global brands and retailers, continues impressive growth by doubling office space, adding more than 75 employees and expanding the open network. PowerReviews was recently selected as one of the Fast 50 by Crain’s Chicago Business.
“PowerReviews continues to add new clients, including some of the largest brands and retailers in the world. We are rapidly expanding our partnership program to serve the whole market by making it even easier for customers of all sizes to integrate PowerReviews with leading e-commerce platforms. In addition, we are entering new business sectors, including financial services.” said Matt Moog, chief executive officer, PowerReviews. “I am very optimistic about the coming year, as more and more consumers rely on user generated content. We have the right leadership team and superior technology to expand our product portfolio and accelerate our strong and continuous growth. ”
The company continues to invest in technology innovation, including the launch of its visual content offering. Retailers and brands can now showcase images in a gallery on their product pages’ review display and consumers can submit and view videos directly on retailer and brand sites from mobile devices. When products with reviews include visual content, PowerReviews clients saw a 88% order lift and a 69% conversion lift. In addition, clients saw more traffic, with 18% more impressions for product pages with visual content compared to those without.
PowerReviews announced the expansion of its Open Network, which ensures the continued syndication of authentic product reviews collected on brand sites to leading e-commerce retailer sites. Review syndication makes more reviews available to shoppers on more e-commerce sites. Syndication enables the distribution of reviews collected on brand sites to retail e-commerce sites to make that content visible to more shoppers. On average, retailers receive 58% of their review content from syndication and currently more than 80 million reviews have been syndicated across the network.
PowerReviews serves clients of all sizes including the largest retailers as well as small and fast growing clients. PowerReviews has added more than 200 enterprise clients within the last year, representing more than $200 billion in combined revenue. In addition, the company boasts nearly 100 clients that have retail sales exceeding $1 billion. The company’s technology can scale for all merchants while providing seamless ratings and reviews implementation, increased review coverage through syndication, and comprehensive reporting.
PowerReviews has added more than 75 people in the past year and has more than doubled its headcount in the past two years. In addition, the company was just named to the Best and Brightest list by National Association for Business Resources. The rapid expansion and hiring will continue given the pace of new client acquisitions. Last month, PowerReviews moved into a expanded 52,000 sqf space at 1 N. Dearborn, more than doubling the previous space. This additional space will allow the company to continue its impressive growth, with high ceilings, natural light, a large gym, beautiful rooftop space, and it’s centrally located to public transportation.
PowerReviews partners with the industry’s leading technology and service providers to help brands and retailers drive traffic, sales and actionable insights. With our partnership program, PowerReviews is teaming up with the industry’s leading e-commerce platforms, digital agencies, and technology partners to make it easier for brands and retailers of all sizes to drive traffic, sales and actionable insights. PowerReviews has added 23 new partners in the past year including Workarea, Thanx Media, Dynamic Yield and ROI Revolution.
PowerReviews works with more than 1,000 global brands and retailers to deliver cloud-based software that collects and displays ratings and reviews and questions and answers on websites. PowerReviews unifies and amplifies the voice of the consumer throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services. Ratings and reviews are essential for consumers as they search and shop online and in-store, driving traffic on more than 5,000 websites, creating actionable insights to improve products and services, increasing conversion, and growing online site-wide sales. The PowerReviews Open Network reaches more than 1 billion in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are. For more information, visit www.powerreviews.com.
Choosing the Best Ratings and Reviews Provider for Your Business
Whether you’re new to ratings and reviews or have plenty of experience collecting user-generated content (UGC), searching for a new technology provider can seem like an overwhelming experience. This is especially true when you don’t know what factors to consider or which questions to ask.
To help you along the way, we’ve created a comprehensive ratings and reviews Buyer’s Guide. Download this guide to access:
Criteria to consider when evaluating your options
Questions to ask potential vendors
How to know when it’s time to switch to a new provider
This blog post is the second in our series of key takeaways from the keynotes and breakout sessions from the 2017 PowerReviews Digital Commerce Summit.
Last month at the inaugural PowerReviews Digital Commerce Summit, Jessica Teji, Manager of Client Success, and I teamed up to present a session on product sampling. If you know me, you know that product sampling is a channel I’m passionate about, and I enjoyed having the opportunity to discuss how sampling can help brands increase reach.
When you think of product sampling, you probably think of small, one-time use products — like a travel size tube of toothpaste or makeup samples. But we challenged folks in the audience to think bigger. PowerReviews has executed successful campaigns for much larger products — including luggage and even mattresses!
We’ve found that product sampling is especially effective for the following three types of products.
1. New Products
It’s a simple fact that shoppers are much less likely to purchase products that don’t have reviews….and we’ve got the research to back it up. A recent PowerReviews study found that 45% of shoppers will turn to a search engine if there aren’t reviews (or aren’t enough reviews) for a product on a brand or retailer site.
How can you generate those critical first reviews for a brand new product? Through product sampling, obviously! Then, the reviews you generate through sampling will help convert more shoppers. At PowerReviews, we’ve found that when a product without reviews adds one or more reviews, the conversion rate for that product increases by an average of 65%.
As an added bonus, reviews for new products are likely full of insights that can help you improve future iterations of your products. For example, if you’re releasing a new piece of luggage and several of your samplers mention a faulty zipper in their reviews, you can work with your manufacturer to fix the zipper — and watch your star ratings soar.
Hint: If you’re launching a new product in time for the 2017 holiday season (but not necessarily a seasonal item), it’s not too late to launch a sampling program. Do it now, and you’ll generate plenty of reviews so when holiday shopping season is in full swing, consumers will find plenty of review content to build their confidence in this new product.
2. Seasonal Products
The window for purchasing seasonal products — such as holiday-themed merchandise — is generally quite short. For example, parents are probably only in the market for this holiday doll a couple months out of the year — at most.
That’s why it’s important to generate reviews for these seasonal products as quickly as possible. How can you generate these reviews? With a sampling campaign, of course. If you have a holiday product, consider a pre-season sampling program now. Then, your seasonal product will have plenty of reviews available when consumers start actively shopping for it.
3. Targeted Products
Use our dashboard to isolate key products on your website that have a low volume of reviews — or no reviews at all, and high traffic. Then, run a sampling campaign to generate reviews for these products so more of your traffic converts as they see a high number of reviews.
Interested in learning more about how product sampling can help you generate valuable user-generated content? If you’re an existing PowerReviews customer, contact your Client Success Director. If you’re not a current PowerReviews customer, contact us today.
The PowerReviews Digital Commerce Summit is behind us and Memorial Day offered a lovely long weekend of reflection and rest. That can only mean one thing — it’s time again to turn it up for the 2017 Internet Retailer Conference and Exhibition (IRCE) in Chicago.
IRCE never disappoints, and this year promises to be the best yet. Attendees will have the opportunity to hear from an amazing lineup of speakers — from Barbara Corcoran from “Shark Tank” to industry analysts and leaders of some of the largest, most well known brands and retailers in the world. They’ll also have opportunities to network and share challenges and success stories with fellow ecommerce professionals. Attendees are sure to leave with lots of actionable insights to effectively compete and win.
Personally, I’m most excited to hear from some of our own customers, sharing insights on how they’re overcoming challenges and moving business forward, including Jet.com, Advance Auto Parts, Zoro.com, Perry Ellis and Lands’ End, just to name a few. They’ll be speaking on topics ranging from website performance and mobile commerce to personalization and analytics.
Stop by the PowerReviews Booth Are you attending IRCE 2017? Be sure to stop by booth #835 in the Exhibit Hall to catch up with the PowerReviews team. We’d love the opportunity to discuss your business’ unique challenges and how user-generated content can help you better attract and convert shoppers. You’ll also see our products in action.
But it won’t be all business. We’ll also be rolling out a putting green — so stop by to see if you can out-putt the PowerReviews team.
The Exhibit Hall will be open:
Tuesday, June 6: 4pm-6:30pm
Wednesday, June 7: 9am – 6:30pm
Thursday, June 8: 9am – 4pm
Join us for a Party with Shopify Plus PowerReviews is partnering with Shopify Plus and Snowdevil to host an Après Ski Party after day two of IRCE. Join our team and your industry peers for conversion, food, drinks and more. RSVP here.
Schedule an In-Person Meeting With Your Client Success Director If you’re an existing PowerReviews customer attending IRCE, be sure to reach out to your Client Success Director to schedule an in-person meeting. We’d love to catch up before, after or between sessions to discuss your company’s performance, share best practices for maximizing your investment and address any questions you might have.
I’ll be live tweeting from IRCE, so if you’re not attending (or even if you are), be sure to follow me on Twitter. We hope to see you next week in Chicago!