Introducing the Community Engagement Platform
In a world where trust is built through authenticity, your most valuable marketing asset is your community. Your loyal customers aren’t just buyers; they’re advocates, storytellers, and a powerful force for growth.
That’s why PowerReviews launched PowerCE, our new Community Engagement Platform designed to turn your existing audience into a high-performing engine for user-generated content (UGC), product insights, and conversion-driving reviews.
“In today’s eCommerce landscape, trust is the ultimate currency,” said Brandon Kiffer, President of UGC at 1WorldSync. “PowerCE empowers brands and retailers to tap into their most credible asset – their own customers – to generate the authentic social proof that consumers demand, fostering deeper connections and fueling sustainable growth.”
Why Community Matters More Than Ever
The High Cost of Ignoring Your Customer Community
Today’s consumers rely on social proof before making a purchase. Without a steady stream of high-quality reviews:
- Products drop in search rankings
- Visibility in key category placements suffers
- Return rates rise, impacting both costs and customer experience
- And most importantly, brands miss the opportunity to build lasting trust
The question then becomes, how can brands (and even retailers) rely on their existing customers, communities, and loyalty programs to receive more reviews, additional purchases, and ultimately lifelong loyalty?
Enter PowerCE.
PowerCE solves these challenges by helping brands and retailers engage their most loyal customers in meaningful, revenue-driving ways.
PowerReviews’ Director of Product Management, Emily Kolodner, has sat down with countless UGC experts across brands and retailers to gain deeper insights into their network goals. “At PowerReviews, we recognize the untapped potential within every brand and retailer’s community,” stated Kolodner. “PowerCE is designed to unlock that power, transforming loyal customers into a dynamic engine for authentic content, driving not just reviews, but real revenue and lasting brand affinity.”
Build, Engage, and Activate Your Community with PowerCE
Your Tailored Toolkit for Building a High-Impact Community
PowerCE empowers both brands and retailers to build tailored sampling communities, giving them full control over branding, targeting, and campaign execution. Here’s how:
- Engaged Sampling Communities: Use your own customer base to create a highly engaged group of product testers and reviewers. No third-party lists or guesswork, just genuine insights from people who already love your brand.
- Loyalty Program Expansion: Build upon existing customer loyalty programs. Tap your most loyal customers to try new items firsthand and share honest reviews, fueling discovery, brand growth, and product coverage.
- Enhanced Retail Media: Retailers can run campaigns for their private label products or open the door to supplier brand participation, creating new opportunities for supplier engagement and retail media revenue. This expands the value of your retail media program while delivering contextual reviews optimized for your product detail page.
- Support for Launches and Growth: Whether launching a new product or boosting an existing one, PowerCE provides the social proof needed to inspire confidence and drive results.
How It Works
- Own the Experience: PowerCE is fully customizable—your brand, your domain, your design. Deliver a seamless, branded experience to your community.
- Customize Data Collection: Tailor onboarding surveys to gather the insights that matter most to your business and enable highly targeted sampling campaigns.
- Fully Integrated with PowerReviews: Build campaigns using your current Ratings & Reviews setup, and access analytics, reporting, and content collection tools all in one place.
- Flexible Campaigns: Run campaigns of any size and to your specifications. You are in control.
The Bottom Line
Let’s Compound Your Success
PowerCE transforms community engagement into measurable business impact by helping you confidently launch new products, generate a steady stream of quality UGC, increase conversions while reducing returns, deepen brand-retailer relationships, and reward loyal customers with exclusive product experiences.
Your community is already your most trusted voice. PowerCE helps you amplify it.
Ready to unlock the full potential of your customer base and drive results through community-powered content?
