Generating and displaying the content most helpful to your consumers
By now, it’s largely understood that reviews are a key part of the path to purchase. In fact, 95% of consumers consult customer reviews and 86% consider reviews an essential resource when making a purchase decision.
But what makes one review more helpful than another? To shed light on this question, we analyzed 7.8 million reviews from the past year in the PowerReviews Open Network to determine the common attributes of reviews that have been voted by consumers as “helpful.”
Download this study to understand:
- The common characteristics of reviews that are voted as helpful
- What products are most likely to have helpful reviews
- What businesses can do to make it easy for consumers to find helpful reviews
Drive traffic, sales and insights with user-generated content
Reviews are important for consumers and businesses alike. And if your website doesn’t feature plenty of reviews for plenty of your products, you risk losing shoppers to a site that does. 45% of shoppers who can’t find enough reviews (or any reviews at all) on a brand or retailer site will go to a search engine, and 25% will turn to Amazon.
How can you start generating more reviews for your products? Download this guide to learn eight things you can start doing today to begin collecting more content.
Choosing the Best Ratings and Reviews Provider for Your Business
Whether you’re new to ratings and reviews or have plenty of experience collecting user-generated content (UGC), searching for a new technology provider can seem like an overwhelming experience. This is especially true when you don’t know what factors to consider or which questions to ask.
To help you along the way, we’ve created a comprehensive ratings and reviews Buyer’s Guide. Download this guide to access:
- Criteria to consider when evaluating your options
- Questions to ask potential vendors
- How to know when it’s time to switch to a new provider
- And more!
Open. Innovative. Trusted. Expanding.
PowerReviews is committed to expanding the Open Network to make more authentic content available to consumers on more ecommerce sites, regardless of their rating and review technology platform.
Download this position paper to learn more about our commitment to an open network for all.
Building Consumer Trust, Sales and Loyalty with User-Generated Content
Amazon is a market leader in almost every capacity. And knowing how to beat Amazon isn’t an easy task. It’s the global shopping destination of choice and retailers are under no illusion about the competition they face. But what is it that consumers love about Amazon?
PowerReviews conducted a survey of more than 1,000 U.S. consumers to better understand the factors that contribute to Amazon’s dominance and what retailers can do to better attract and keep online shoppers.
Download this study to learn:
- Why consumers trust Amazon
- How Amazon has shaped consumer expectations throughout the shopping journey
- What factors drive loyalty to Amazon and other retailers
- How retailers can use Amazon’s own best practices to win against them
How ratings and reviews impact ecommerce conversion for Hammacher Schlemmer
PowerReviews once again partnered with Northwestern University’s Spiegel Digital and Database Research Center to conduct the third part of our continuing research on the value of reviews. For this analysis, Northwestern focused on the data of one PowerReviews customer: Hammacher Schlemmer, America’s longest running catalog, offering the Best, the Only and the Unexpected since 1848.
Download this study to understand:
- How reviews impact ecommerce conversion for Hammacher Schlemmer
- How this impact fluctuates based on different factors including review volume and product price
- Practical recommendations to drive impact by collecting, displaying and distributing ratings and reviews
The Role of Visual Content in Earning Consumer Trust & Influencing Purchase Behavior
Visual content, such as photos and videos, changed the way consumers shop. PowerReviews conducted a survey of more than 1,000 U.S. consumers to better understand the role visual content plays in the path to purchase.
Download this study to understand:
- What kind of visual content consumers want
- How the preferences of shoppers vary by age
- The ways visual content builds trust and influences purchase behavior
- Where shoppers want to consume visual content
The Importance of User-Generated Content for Apparel Businesses
Forrester Research found only 15% of apparel is purchased online. But this number will only grow as more consumers crave convenience and the ability to shop online. Download this report to understand how apparel brands and retailers can leverage reviews to:
- Attract more shoppers
- Convert browsers to buyers
- Reduce return rates
- Identify opportunities to improve products and services
How Today’s Consumers Navigate the Shopping Journey
From Amazon and Google to brand and retailer sites, today’s consumers have nearly limitless options when it comes to researching and purchasing products. But in the age of the ultra-educated, information hungry consumer, how do consumers decide where to start, continue and complete their shopping journey?
PowerReviews conducted a survey of 1,000+ U.S. consumers to better understand the path consumers take when making a purchase. Download this study to understand:
- Where shoppers start and complete the purchase journey
- Why consumers choose the shopping channels they do
- How to better attract and engage shoppers and avoid losing marketshare to Amazon
