How Reviewer Self Selection Impacts Star Ratings
Reviews originate from two sources: verified buyers and anonymous consumers. While reviews from verified buyers can be tied back to a specific transaction, reviews from anonymous consumers cannot. How do the characteristics of these two types of reviews vary?
PowerReviews partnered with Northwestern University’s Spiegel Digital and Database Research Center to examine how reviews differ based on who writes them, and how this impacts sales. Download volume 2 of our guide to learn:
- How reviews vary: written by verified buyers or anonymous consumers
- How reviews from verified buyers influence purchase
- How brands and retailers can preserve credibility of reviews
Connecting With the Next Generation of Consumers
Also known as Generation Z, the Centennials are a new generation of consumer who are self-aware, savvy and equipped with technology. Age 13-18 and born around the turn of the century, they already make up nearly a quarter of the population. And by 2020, this will rise to 40%. What can brands and retailers do to better interact with these young, connected consumers?
PowerReviews surveyed 1,000+ Centennials to understand where, when and how they’re spending (or how they plan to spend). Download the study to understand:
- The Centennial personality
- The truth about Centennials and reviews
- How you can get Generation Z shoppers to engage with your brand
Ready to see how PowerReviews can help you generate and syndicate more reviews during the holidays and beyond?
Get a head start on the holidays by getting all the right tools to accelerate sales online and in store. Click on the PowerReviews 2015 Holiday Guide slideshow to get helpful insights and all the best practices into holiday marketing tactics to drive traffic and sales.
As the holiday season approaches, learn how PowerReviews can help you generate and syndicate more reviews. Reach out to our team today for a demo!
How Star Ratings & Review Content Influence Purchase
PowerReviews partnered with Northwestern University’s Spiegel Digital and Database Research Center to better understand the influence of ratings and reviews as a whole and the role various review elements play on the probability of sales. Download the guide to see:
Mobile & wearable technology is transforming consumer behavior & retail opportunities
Surveying more than 1,000 consumers in the U.S. and U.K., this study analyzes how technology impacts consumer expectations. Download the study to understand:
- How shoppers use and want to use mobile, wearable tech, beacons and other technologies
- When consumers are willing to receive push notifications
- How retailers can engage consumers with more targeted, context-driven product information, online, in store and in real time
- How ratings, reviews and other product information fit into consumer priorities and the new, hyper-relevant retail landscape
